• 복식
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• 제63권8호
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• pp.43-57
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• 2013

The purpose of this research is to systemize the fashion digital storytelling by analyzing the communication method and its elements, and extracting the characteristics and processes of digital storytelling. Based on the previous study on the characteristics and types of storytelling the following things have been researched: 1) the process of digital storytelling in the communication process, 2) the concept and the feature of the academia of digital storytelling 3) storytelling in the document research. On the groundwork of the document research, we were able to sort out the various types, and formed a system of the features in the fashion digital storytelling cases, mainly in the four collections (Milan, Paris, London, New York) from 2000's to recent years of 2010. The types of fashion digital storytelling are episode type, narrative type, and creative type. The characteristics of each of the types are as follows. Firstly, the episode type communicates through the digital media based on the information or fact of the fashion designer brand. Secondly, narrative type communicates with the consumers using previous literature or an existing idea of the original cultural form that is rearranged in digital story expressed by the digital media. Lastly, creative type makes the designer's and consumer's susceptibility and creativity communicate through the newly made story, which expresses the unique originality of the designer. It seems that the cases and studies of using the fashion digital storytelling will increase because of its short history and lack of the case study. Fashion designer brands will show their brand image using the digital storytelling because they are able to better express originality, creativity and imagination of the fashion designer, which were factors that could not be conveyed through fashion alone.

• Human Ecology Research
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• 제52권4호
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• pp.383-394
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• 2014

The purpose of this study is to analyze the expression types and aesthetic meanings of fashion photographs adopting parody storytelling. The expressions of parody storytelling in advertising into the following five 5 types: parody of literature, movies, TV programs, art, and social issues. Therefore, in this study, we analyzed fashion photographs adopting parody storytelling from literature, movies, TV programs, art, and social issues, in fashion magazines. The meanings of fashion photographs adopting parody storytelling are as follows: First, the photographs adopting parody storytelling create new meanings with respect to a changeable narrative by transforming the original. Second, the humor of deviation comes from fun and interest generated the play of intent transformation and reconstruction of the original. Third, the photographs adopting parody storytelling of social issues suggest current messages. There is a growing tendency toward the value and the meanings of storytelling, and the various contents that have become the motive of the parody have important meanings. In particular, the analysis of expression methods and meanings of storytelling will contribute to raising the brand image through an effective fashion photographs project strategy. A story can be used as a source of inspiration and can contribute various ideas for a fashion photo-shoot and for fashion marketing.

• 한국수학교육학회지시리즈A:수학교육
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• 제52권2호
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• pp.149-161
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• 2013

This study was to focus on analyzing about the composition of storytelling in the first graders' math textbooks of the middle school, which were recently implemented. The textbooks published by three well known publishing companies were chosen and three graduate students had scored the frequency of the problems according to three types of storytelling. As the results, in areas of mathematics, Number & Operation(44.23%), Letters & Formula(44.53%), Function(46.53%), Probability(41.67%), Geometry(46.23%) showed to have storytelling in balance. The type of 'explosion of mathematical history(EMH)' was shown in geometry most, the type of 'connection to daily life(CDL)' in statistics most, and the type of integration of disciplines(ID)' in geometry most in 5 math areas. Among three types of storytelling, the type of EMH was shown fewer that other 2 types. If we develop more problems in this type, students would study mathematics in-depth according to Freudenthal's principle of historical reinvention.

• 감성과학
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• 제20권3호
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• pp.23-38
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• 2017

In order to identify effective approaches for creating more viral Facebook posts, this research conducted an empirical content analysis of leading Korean brands' Facebook fan-pages (Samsung Mobile, SK Telecom, Kia Motors, and POSCO). Their distinctive visual storytelling and communication patterns were investigated as effective user engagement triggers. Through analysis of the research results, it was statistically proved that the different industrial attributes of the four brands, which are primarily characterized by their product (or service) types, affect their Facebook posting patterns by showing different engaging rates (measured by like, comment, and share metrics). In addition, the user engagement rates of the posts were influenced by their visual storytelling factors (i.e. ad objective, value scale, and visual media types). In line with these statistical findings, the distinctive visual storytelling strategies of the four brands were identified. Moreover, competitive and uncompetitive visual storytelling tactics were suggested according to the ad objectives and visual media types on Facebook.

• 한국학교수학회논문집
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• 제24권4호
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• pp.429-447
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• 2021

이 연구에서는 2007개정 수학과 교육과정에서 2015개정 수학과 교육과정에 이르기까지 세 출판사에서 출판된 12권의 고등학교 1학년에 해당하는 '수학' 또는 '수학 1', '수학 2' 교과서의 스토리텔링을 탐구하였다. 스토리텔링 결과 분석으로부터 얻을 수 있었던 결론은 다음과 같았다. 첫째, 양적인 측면에서의 스토리텔링은 2015 개정 교과서로 오면서 점차 증가하였다. 둘째, 스토리텔링 유형으로는 실생활연계형과 학문융합형이 높게 나타났고, 다음으로 수학사탐구형, 의사결정형, 도구활용형의 순으로 나타났다. 셋째, 스토리텔링은 교과서 내용 구성 측면에서 '전개'에서 가장 많이 나타났고, '도입', '학습자료', '평가'의 순으로 나타났다. 연구를 통하여 수학사탐구형을 비롯하여 특히 의사결정형과 도구활용형의 스토리텔링 내용의 개발이 더욱 필요함을 알 수 있었고, '도입'에 단편적으로 제시되는 스토리텔링은 단원의 전체를 관통하며 마지막까지 활용될 수 있도록 교과서를 구성할 필요가 있음을 알 수 있었다.

• 한국수학교육학회지시리즈E:수학교육논문집
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• 제29권3호
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• pp.281-300
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• 2015

본 연구의 목적은 스토리텔링 수학 교과서 개발과 학교 현장에서 스토리텔링 교과서 활용의 방향성을 제시하기 위해, 2009 개정 교육과정에 따른 중학교 2학년 수학 교과서 5종을 연구 대상으로 수학 과제 유형에 따른 인지적 노력 수준, 답안 유형, 스토리텔링 유형을 분석하였다. 연구 결과, 첫째, 수학 과제의 인지적 노력 수준은 공통적으로 모든 교과 내용 영역에서 PNC(Procedures without Connections) 과제가 가장 많은 비중을 차지하였고, 수학적 내용 과제에서는 인지적 노력이 낮은 수준의 과제(Low-Level)가 많았고, 수학적 활동 과제에서는 인지적 노력이 높은 수준의 과제(High-Level)가 더 많았다. 둘째, 학생들에게 요구하는 답안 유형은 모든 영역에서 단답형이 가장 많았고, 수학적 내용 과제의 대부분은 단답형, 수학적 활동 과제는 단답형과 설명형이 많았다. 마지막으로 스토리텔링의 유형은 실생활 연계형이 가장 많은 비중을 차지하고 있었고, 수학적 활동 과제의 수가 수학적 내용 과제의 수보다 휠씬 적었다. 그러나 스토리텔링 유형이 반영된 과제에서는 수학적 활동 과제의 비율이 수학적 내용 과제의 비율보다 더 높았다. 이러한 연구 결과를 바탕으로 향후 다른 학년의 스토리텔링 수학 교과서를 개발하고 학교 현장에 적용할 때, 수학 과제 유형에 따른 인지적 노력 수준, 답안 유형, 스토리텔링 유형에 대해서 균형성과 다양성을 고려해야할 필요성을 제시할 수 있다.

• 아동학회지
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• 제28권1호
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• pp.1-16
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• 2007

The purpose of this study was to analyze the effects of storytelling and discussion types on the language development of young children. 32 treatment sessions were applied to the two experimental groups and the control group(N=151) during 16 weeks. One experimental group children discussed among themselves while the other experimental group children did with teacher. The control group children listened to storytelling by their teacher. Findings are as followings. Children of two experimental groups discussing on storytelling gained higher scores in vocabulary test and reading test than those of control group. The first experimental group discussing about storytelling with teacher gained higher scores in comprehension test than the second experimental group debating among themselves. But, there was no statistically significant difference on vocabulary and reading tests between two experimental groups. It was statistically significant difference on meaning test between two experimental groups.

• 패션비즈니스
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• 제21권4호
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• pp.1-20
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• 2017

Fashion film has become a significant communication medium in the $21^{st}$ century. Fashion film, that tells unique quality stories, is a means of communicating brand value emotionally. To examine characteristics of storytelling according to types of fashion film, this study categorizes fashion film and investigates storytelling elements in terms of content, form, and communication. For methodology, a literature review was conducted to examine the concept of storytelling and types of fashion film storytelling. Empirical research was conducted on 32 fashion films from 2007 to recent years of 2017. Results are as follow. First, theatrical fashion film, based on linear narrative structure and closed-ending, is characterized content-based storytelling. Second, avant-garde fashion film, based on unconventional and experimental cinematic techniques, is characterized form-based storytelling. Finally, documentary fashion film that minimizes distortion and reproduces reality of designers' originality, refers to interactive communication-based storytelling which using digital technologies.

• 감성과학
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• 제15권4호
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• pp.489-502
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• 2012

스토리텔링 광고는 현실에서 많이 사용되고 있으나 이에 비해 스토리텔링 광고에 대한 연구는 매우 부족하다. 기존 몇몇 활자형태의 내러티브 광고에 대한 연구에서는 내러티브 광고가 정보전달 광고보다 효과적임을 밝히고 있다. 이에 본 연구에서는 실제 상업용으로 제작된 광고들을 사용하여 스토리텔링 광고가 다른 광고 유형(정보전달 광고, 이미지 광고)보다 더 효과적인지를 알아보고자 하였다. 제품유형과 브랜드의 영향을 통제하기 위해 같은 제품에 대해 스토리텔링 광고, 정보전달 광고, 이미지 광고 모두가 제작되어 있는 광고를 탐색하였으며 최종 9개의 광고가 선정되었다. 종속변인으로는 광고효과, 광고후 감정, 각성정도, SAM이 측정되었다. 예비분석을 통해 광고후 감정은 크게 정서적 감정과 인지적 감정으로 나뉘어졌으며, 이를 대상으로 분석이 실시되었다. 분석 결과, 광고효과, 각성수준, 정서적 감정 모두에서 스토리텔링 광고와 정보전달 광고가 이미지 광고에 비해 높은 점수를 얻었다. 스토리텔링 광고는 정보전달 광고에 비해 평균은 높았으나 그 차이는 유의미한 수준에 이르지 못했다. 성별의 주효과는 각성수준에서 경향성만이 관찰되었으며 여성이 남성보다 높은 각성수준을 보였다. 광고유형과 성별의 상호작용은 정서적 감정을 제외한 모든 변인들에서 관찰되었으며, 전반적으로 스토리텔링 광고에서는 남성이, 이미지 광고에서는 여성이 더 긍정적으로 반응하였다. 본 연구결과의 함의점과 제한점이 논의되었다.

• International Journal of Contents
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• 제10권3호
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• pp.55-63
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• 2014

Existing science education that excludes narrative thinking impedes the understanding of the context of workbook content. The object of this research is to develop a storytelling-learning program based on narrative thinking to elevate learners' interest in science and expand their inventive problem-solving abilities. Following an analysis of the current Korean curriculum, eight types of storytelling materials that utilize local content were developed for grades 7-9. The learning program used quest storytelling and was designed such that learning activities such as investigation, discussion, and experimentation were included in the process of solving each quest. Learners experienced an interest in storytelling learning resulting from participation in this storytelling-learning program. Moreover, learners demonstrated inventive problem-solving abilities in the process of completing the stories. During the process of assembling the storytelling materials, the students interacted with enthusiasm and generated ideas. The teachers indicated a positive feedback to the storytelling program as a new attempt to stimulate learners' interests. In the future, with continuous development and application, storytelling-science-learning programs that base science learning on narrative thinking are expected to be successful.