• Title/Summary/Keyword: symbolic value

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Hedonic Shopping Value as a Determinant of Brand Loyalty in Apparel Shopping

  • Chang, Eunyoung
    • The International Journal of Costume Culture
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    • v.4 no.3
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    • pp.203-216
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    • 2001
  • Subjects were 405 female college students and 505 was utilized for structural equation modeling. As results, hedonic shopping value had positive effects on impulse purohasing, variety seeking, and purchasing involvement. In contrast, interestingly, impulse purchasing did not show any significant effect on brand loyalty and purchasing involvement had rather a positive effect on brand loyalty. There was a Positive effect of hedonic shopping value on brand loyalty. This result indicates that people who get more involved in and enjoy clothing shopping are likely more brand loyal than others. This seems to come from the intrinsic characteristics of shopping. People who enjoy clothing shopping likely have high level of fashion or style concern, and this might lead higher levels of purchasing involvement and brand loyalty. Due to the symbolic characteristics of clothing, the brand loyalty of clothing seems to be more symbolic and emotive rather than utilitarian and cognitive.

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Abnormaly Intrusion Detection Using Instance Based Learning (인스턴스 기반의 학습을 이용한 비정상 행위 탐지)

  • Hong, Seong-Kil;Won, Il-Yong;Song, Doo-Heon;Lee, Chang-Hun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2003.05c
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    • pp.2001-2004
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    • 2003
  • 비정상 행위의 탐지를 위한 침입탐지 시스템의 성능을 좌우하는 가장 큰 요인들은 패킷의 손실없는 수집과 해당 도메인에 알맞은 분류 기법이라 할 수 있다. 본 논문에서는 기존의 탐지엔진에 적용된 알고리즘의 부류에서 벗어나 Instance 기반의 알고리즘인 IBL(Instance Based Learning)을 선택하여 학습시간의 단축과 패턴생성에 따른 분류근거의 명확성을 고려였다. 또한, 기존 IBL에 포함되어 있는 Symbolic value 의 거리계산 방식에서 네트워크의 로우 데이터인 패킷을 처리하는데 따르는 문제를 해결하기 위해 VDM(Value Difference Matrix)을 사용함으로써 탐지률을 향상시킬 수 있었다. Symbolic value간의 거리계산에 따른 성능향상의 정도를 알아보기 위해 VDM 적용 유무에 따른 실험결과와 탐지엔진에 적용되었던 알고리즘들인 COWEB 과 C4.5를 이용한 결과를 비교분석 하였다.

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A Study of Analysis on Abstract Symbolism Expression in Korean Contemporary Protestant Church Main Chapel Design - Focus on the Protestant Church was built after 2000 - (한국 현대 개신교회 대예배실 디자인의 추상적 상징성 표현 분석 연구 - 2000년 이후 건축된 개신교회를 중심으로 -)

  • Kim, Jung-Tae;Choi, Sang-Hun
    • Korean Institute of Interior Design Journal
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    • v.21 no.4
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    • pp.3-11
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    • 2012
  • The purpose of the study was to find out design problems of grand chapel of the Protestant church and to set analysis frame based on theoretical study on abstract symbolism and investigate cases and to give reference of abstract symbolism expression of design of the chapel. The findings were as follow: Introduction of the light was found to be the most outstanding among abstract symbolic factors, and metaphor was commonly used to express abstract symbols. First, 1) Introduction of the light was found to be the most outstanding at application of abstract symbolic factor of modern Protestant church to be the highest among pastors, office bearers, believers and non-Christians. 2) The metaphor was found to be the most noticeable among abstract symbolic expressions. Second, the findings of questionnaire survey was: The findings of questionnaire of not only abstract symbolic expression factor but also symbolic expression method was not to cognize ideas of pastor, office bearers, believers and designers often. This was because abstract symbolism was made from point of view of designers. Therefore, abstract symbolic expression factors of grand chapel of modern Protestant church, for instance, effective introduction of the light, light quoting the Bible sayings, material, color and shapes, etc should be used with metaphor and symmetry to give Christians value of symbol and to hide meaning of symbolic values to non-Christians who do not know contents of the Bible.

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Symbolic modeling of a 4-bar link flexible manipulator (4절기구를 가진 유연한 조작기의 기호적 모델링)

  • 이재원;주해호
    • 제어로봇시스템학회:학술대회논문집
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    • 1993.10a
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    • pp.559-564
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    • 1993
  • Nonlinear equation of motion of the flexible manipulator are derived by the Lagrangian method in symbolic form to better understand the structure of the dynamic model. The resulting equations of motion have a structure which is useful to reduce the number of terms calculated, to check correctness, or to extend the model to high order. A manipulator with a flexible 4 bar link mechanism is a constrained system whose equations are sensitive to numerical integration error. This constrained system is solved using the null space matrix of the constraint Jacobian matrix. Singular value decomposition is a stable algorithm to find the null space matrix.

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Effect of Consumption Value According to Korea Important Agricultural Heritage System Designation on Persimmons Purchasing Intention - Case of Changwon Dokmoe Persimmon Farming - (국가중요농업유산 지정에 따른 소비가치가 단감 구매의도에 미치는 영향 - 창원 독뫼 감농업의 사례 -)

  • Ahn, Seong Gyu;Kim, Young Jin;Kim, Jong Haeg;Seo, Hae Young;Choi, Jun Seok;Lee, Wan-Seok
    • Journal of Korean Society of Rural Planning
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    • v.29 no.2
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    • pp.55-65
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    • 2023
  • This study was performed with 473 dwellers living in the cities, to study how purchasing intention was affected by the Korea important agricultural heritage system designation on Changwon sweet persimmon farming. This study identified the relationship between consumption value and purchase intention through Sheth's theory of consumption value. Functional, social, emotional, epistemic and symbolic values were all found to have a positive (+) effect on purchase intention, and among them, symbolic value properties were found to have the greatest impact. This study presents an important implication that emphasizing symbolism is most effective when establishing policies in the direction of promoting persimmon consumption in the Changwon area designated as Korea important agricultural heritage system.

Symbolic Algorithm for a System of Differential-Algebraic Equations

  • Thota, Srinivasarao;Kumar, Shiv Datt
    • Kyungpook Mathematical Journal
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    • v.56 no.4
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    • pp.1141-1160
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    • 2016
  • In this paper, a symbolic algorithm for solving a regular initial value problem (IVP) for a system of linear differential-algebraic equations (DAEs) with constant coeffcients has been presented. Algebra of integro-differential operators is employed to express the given system of DAEs. We compute a canonical form of the given system which produces another simple equivalent system. Algorithm includes computing the matrix Green's operator and the vector Green's function of a given IVP. Implementation of the proposed algorithm in Maple is also presented with sample computations.

A Study on the Symbolic Meaning of Pattern Design on the Main Building of Chungcheongnam-do Provincial Government ((구)충남도청사 본관 문양 도안의 상징성 연구)

  • Kim, Min-Soo
    • Journal of architectural history
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    • v.18 no.5
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    • pp.41-58
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    • 2009
  • The purpose of this study is to investigate the symbolic meaning of pattern designs attached on the main building of Chungcheongnam-do Provincial Government (CPG). While most of researches mainly focused on the value and evaulation of the CPG building in terms of architectural history, relatively little insight has been gained on the symbolic meaning and mature of the pattern designs. What king of connections are related between the emblem of Governor-General of Chosun(Korea) and those of CPG? What symbolic meanings are engraved on the pattern designs? The researcher then took up the task of elucidating symbolic meanings of patterns and their relation to the building. The existing pattern of the outer wall of the CPG building consists of the symbol of sun(太陽輪), mums(菊花輪), and angle of stairs(雁大角). According to the Japanese Studies of emblems, these visual elements symbolize 'the sun of Japan'((日の丸) or 'the emperor', 'the royal family', and 'rays of the sun'. Based on these preliminary findings, the researcher considered the following in-depth connections: (1) relations with the emblem of Governor-General of Chosun, (2) relations with the emblems of local autonomous entity, Kyoungsung in Chosun. (3) relations with the emblem designs of the local provinces in Japan etc. In conclusion, patterns of the main building were not just an architectural decoration, but they had significant meanings utilizing design elements and methods adopted by local autonomous entities in Japan, The patterns found at the ceilling and floor of hall in the CPG building were associated with the emblem of Governor-General of Chosun. Therefore, all the patterns of the CPG building are powerful symbols that have meanings for the colonial rule by using the shape and method of city identities that Japanese local provinces had enacted. That is, it came out into the open that they were designed for special meanings that Korean and Japanese are united as a single body(內鮮一體) for a subject of the Emperor of Japan(皇國臣民).

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A Symbolic Meaning of Youth Fashion in Media Culture (미디어 문화에 나타난 청소년 패션의 상징적 의미)

  • Kim, So-Young;Yang, Hee-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.3
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    • pp.73-88
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    • 2008
  • The media culture influences upon young people while introducing new cultures by every hour. Considering the mainstream culture, in which media has the greatest effect on young people, this article examines the symbolic significances of youth fashion through media culture. The results of this study can be summarized as the following: First, young people's popular culture ("pop culture") is becoming the medium that leads to the creation of similar cultures of the young people globally through various routes. Culture is being created by integration of diverse media, and not by what is seen through a single medium. Typical young people's culture, which is formed due to the influence of media culture, includes community culture, pun culture, virtual culture and fandom culture. Second, in order to examine youth fashion that is seen in those media, the survey has been conducted on media stars, tecktonik dance groups, fashion models, avatars and online communities, which are fashion icons influencing young people. Third, youth fashion, which has been formed centering on media culture, has the flexible property that varies the symbolic significance according to which culture becomes the main axis. The symbolic significance in fashion, which is seen on media culture young people are contacting, has been examined in the aspects of value orientation, diversity orientation, speed orientation and digital orientation.

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The Sociocultural Value Research of Man Image and Make-up in Media (미디어에 나타난 남성의 이미지와 메이크업의 사회문화적 가치 분석)

  • Kim, Hye-Kyun;Park, Myung-Hee
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.449-457
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    • 2013
  • This study seeks to find the sociocultural value which influences the man image and make-up in media. It helps to gain the effective data that suggest the application of male make-up in promoting development of market. The man emphasizes the practical value which is the technical and instrumental value to express the man image rationally, aesthetic value to pursue aesthetic purely and symbolic value which is a volitional and intentional value experienced in the history and society to express preferring man images as the society is changed. As analysing the man image based on sociocultural value, the practical value of men's make-up is to maximize the utility vale in order to deliver a clear image considering their activity range, environment, and situation. Second, the aesthetical value of men's make-up is to emphasize femininity through women's make-up technic. Third, the symbolic value of men's make-up is to deliver a concept or intentionally create an image by maximizing overall characteristic image. It will be hopefully valuable as a basic data for developing make-up products and setting trend for men as well as for future studies.

Effects of Emotional Consumption Value on Satisfaction, Subjective Well-Being and Loyalty for Dessert Cafe (감성적 소비가치가 만족과 주관적 웰빙 및 충성도에 미치는 영향: 디저트카페를 중심으로)

  • Kim, Seong-Soo;Han, Ji-Soo;Yang, Dong-Hwi
    • Culinary science and hospitality research
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    • v.24 no.1
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    • pp.1-12
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    • 2018
  • This study tried to understand what emotional consumption value of dessert cafe is and to examine the difference between satisfaction and subjective well - being concept. In addition, this study tried to test hypotheses through empirical analysis by establishing research hypotheses on how affective consumption value affects satisfaction and subjective well - being, and how satisfaction and subjective well - being influence loyalty. Data collection was conducted from September 10, to October 10, 2017, and 210 questionnaires were distributed. 200 valid data were used for the analysis except the questionnaires that did not meet the research purpose. The results of the analysis were as follows. First, only the hedonic consumption value of the dessert cafe had a significant effect on satisfaction, whereas the aesthetic consumption value and symbolic consumption value had no significant effect on satisfaction. Second, the hedonic consumption value and symbolic consumption value had a significant effect on subjective well - being. On the other hand, aesthetic consumption value did not had a significant effect on subjective well - being. Third, the satisfaction and subjective well-being of dessert cafe had a significant effect on loyalty. The result of this study is meaningful in establishing a strategy of differentiating dessert cafe to grasp the satisfaction of dessert cafe and emotional consumption value which increases subjective well-being and thereby maintain loyal customers.