Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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Effects of Emotional Consumption Value on Satisfaction, Subjective Well-Being and Loyalty for Dessert Cafe

감성적 소비가치가 만족과 주관적 웰빙 및 충성도에 미치는 영향: 디저트카페를 중심으로

  • Kim, Seong-Soo (Dept. of Korean Master-Work Culinary Arts, Incheon Jaeneung University) ;
  • Han, Ji-Soo (Dept. of Food Service Management & Hotel Culinary, Hyejeon College) ;
  • Yang, Dong-Hwi (Dept. of Hotel Culinary, ChoDang University)
  • 김성수 (인천재능대학교 한식명품조리과) ;
  • 한지수 (혜전대학교 호텔조리외식계열) ;
  • 양동휘 (초당대학교 호텔조리학과)
  • Received : 2017.08.23
  • Accepted : 2018.01.18
  • Published : 2018.01.31
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Abstract

This study tried to understand what emotional consumption value of dessert cafe is and to examine the difference between satisfaction and subjective well - being concept. In addition, this study tried to test hypotheses through empirical analysis by establishing research hypotheses on how affective consumption value affects satisfaction and subjective well - being, and how satisfaction and subjective well - being influence loyalty. Data collection was conducted from September 10, to October 10, 2017, and 210 questionnaires were distributed. 200 valid data were used for the analysis except the questionnaires that did not meet the research purpose. The results of the analysis were as follows. First, only the hedonic consumption value of the dessert cafe had a significant effect on satisfaction, whereas the aesthetic consumption value and symbolic consumption value had no significant effect on satisfaction. Second, the hedonic consumption value and symbolic consumption value had a significant effect on subjective well - being. On the other hand, aesthetic consumption value did not had a significant effect on subjective well - being. Third, the satisfaction and subjective well-being of dessert cafe had a significant effect on loyalty. The result of this study is meaningful in establishing a strategy of differentiating dessert cafe to grasp the satisfaction of dessert cafe and emotional consumption value which increases subjective well-being and thereby maintain loyal customers.

Keywords

References

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