• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.7
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• pp.1053-1064
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• 2010

This study investigates the Korean loungewear market and the traditional culture values of consumers related to loungewear to examine the preference of Korean traditional details, sewing techniques in loungewear design, and purchasing intentions. A survey method was used in this study. A total of 230 self-administered questionnaires were obtained from female consumers and 214 data sets were used for analysis. For the analysis, factor analysis, cluster analysis, and ANOVA were executed with PASW Statistics 18.0 and a structural equation model was estimated by Amos 18.0. The results are as follows. Traditional culture values were classified into two dimensions, traditional succession value and traditional design preference value. In the structure equation model, the traditional design preference value had a significant effect on the preference and the traditional culture succession value had significant effect on purchase intention. The results proved that the preference on loungewear with Korean traditional elements is closely related to purchase intention. Consumer groups were divided into three groups by traditional culture values factor; traditional culture succession group, traditional design preference group, and traditional culture indifference group. Style preference images showed significant differences in relation to traditional culture groups. This study is for use as fundamental knowledge on traditional loungewear brand development and strategy planning by offering specific traditional culture aspects associated with preference and purchase intentions.

• Korean journal of food and cookery science
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• v.21 no.6 s.90
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• pp.867-876
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• 2005

The purposes of this study were, 1) to investigate the causal relationship between customer's life-style and motivation of eating-out, and 2) to research the causal nexus between motivation of eating-out and satisfaction of attributes to choose the restaurant. Reliability analysis, factor analysis, and Structure Equation Model(SEM) were adapted by Windows SPSS 10.0 and Amos 4.0. Life-style was divided into 7 factors and eating-out motivation into 5. Life-style influenced significantly each motivation of eating-out. It had positive influence on 'Reception and congratulation', 'Change of dietary life', 'Economic saving', "'Preference motivation', and 'Advertisement and companion's need', but negative influence on 'Reception and congratulation', 'Change of dietary life', and 'Preference motivation'. Customer's motivation of eating-out also influenced significantly the attributes. Factorl 'Reception and congratulation' had positive influence on all attributes except for 'Transportation convenience and distance to the shop'. Factor 2 'Change of dietary life' had negative influence on 'Food's taste, quantity, price', 'Sanitation and cleanness', and 'Staff's service quality' Factor 3 "Economic saving' had positive influence on 'Food's taste, quantity, price' and 'Transportation convenience and distance to the shop'. factors 'Advertisement and companion's need' had positive influence on 'Atmosphere of restaurant' and negative influence on 'Food's taste, quantity, price'.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.4
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• pp.493-502
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• 1998

The purpose of this study was to compare consumers' evaluation, evaluation criteria and preference factors, complaint factors on domestic brand apparel with consumers' responses on foreign brand apparel. 498 subjects were gathered through convenience sampling method and, for data analysis, mean, t-test, ANOVA, Duncan test, Factor Analysis were conducted. The results are as follows; 1. Among the purchasing groups of domestic/foreign brand apparel, there were significant differences in apparel evaluation according to fabric, style, sewing, versatility, match, washability and color. 2. Among the purchasing groups of domestic/foreign brand apparel, there were significant differences in apparel evaluation criteria according to price, match, brand name, washability. 3. Purchasers of domestic brand apparel preferred soft and light fabric, fabric of good tactility, simple and sophisticated style whereas purchasers of foreign brand apparel preferred soft and light fabric, fabric of high quality, elegant and sophisticated style. On apparel color preference, there were significant differences among the purchasing groups of domestic/foreign brand apparel. 4. The differences in complaint factors of apparel among the purchasing groups of domestic/foreign brand apparel were due to factors such as high quality and variety of fabrics, colors, items, styles.

• Journal of the Korean Home Economics Association
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• v.38 no.6
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• pp.43-57
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• 2000

The purposes of this study were 1) to identify the effects of psychological characteristics and peer acceptance on female adolescents'clothing behaviors(clothing attitudes and preference for up-to-date style), and 2) to determine the differences in psychological characteristics and clothing behaviors among subject groups classified by sociometric status. The questionnaires dealing with public/private self-consciousness, adolescent egocentrism, self-efficacy and clothing behaviors were adapted from precious studies. Peer acceptance was measured using Coie and Dodge(1983) method. The data were collected from 485 middle and high school girls living in Seoul, Korea. From the results of multiple regression of psychological characteristics and peer acceptance on clothing behaviors, clothing sexual attractiveness, clothing exhibition, and clothing importance were found to be influenced by public self-consciousness, adolescent egocentrism and peer acceptance. Fashion leadership and psychological dependence were influenced by egocentrism and self-efficacy. Preference for up-to-date style was influenced by egocentrism, public self-consciousness and self-efficacy. One-way ANOVA was used for analyzing the differences in research variables among subject groups classified by sociometric status. From the reset of middle school girls it was revealed that ignored group showed the highest score in clothing importance, whereas both popular group and rejected group showed the lowest score in social self-efficacy. In high school girls, controversial group showed the highest scores in adolescent egocentrism, fashion leadership, and preference for up-to-date style.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.931-941
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• 1998

The purpose of this study were 1) to identify the effects of the self-efficacy, sensation seeking and delinquency on female adolescents' clothing behavior, and 2) to identify the differences in self-efficacy, sensation seeking, deliquency and clothing behavior in relation to the demographic variables. The data were collected from 435 high school girls living in Seoul, via a self-administered questionnaires, and were analyzed by factor analysis, Peason's correlation, multiple regression, one-way ANOVA and SNK test. The result of this study were as follows: As the result of analyzing the effects of self-efficacy, efficacy, sensating seeking and delinquency on each of clothing behavior variables, fashion leadership was explained by the factors such as social self-efficacy, delinquency and boredom susceptibility, and psychological clothing dependence by boredom susceptibility, social self-efficacy, and thrill and adventure, clothing exhibition by boredom susceptibility, delinquency, and general self-efficacy, social approval by boredom susceptibility, and general self-efficacy, preference for up-to-data style by delinquency, boredom susceptibility by delinquency, boredom susceptibility. There were significant differences between the two types of school in general self-efficacy, thrill and adventure, experience seeking, delinquency, preference for up-to-data style, and appearance related delinquency. Location of school had the effects on experience seeking, delinquency, fashion leadership, and appearance related delinquency, and socioeconomic status on fashion leadership.

• Journal of the East Asian Society of Dietary Life
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• v.23 no.2
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• pp.171-183
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• 2013

We examined breakfast patterns and preferences in 420 elementary school students (216 boys, 206 girls) in the Chung-nam area. About thirty percent of the subjects had breakfast irregularly. The main reasons for skipping breakfast were having a 'poor appetite' and being 'busy'. The person who prepared breakfast was the 'mother' in both groups. Subjects were satisfied with 'Korean style' menu but dissatisfied with 'rice porridge-style'. Multiple regression analysis indicated that the 'frequency of having breakfast' was positively related to the subject's 'frequency of having breakfast with their mother'. On the other hand, the frequency of having breakfast was negatively related to feeling obligated to have breakfast. The multiple regression analysis also indicated that a Korean style 'breakfast preference' was positively related to the mother's age and negatively related to their 'wake-up time'. A 'breakfast preference for bread and milk' was positively related to 'bed time' and negatively related to the 'age of the father'. Our results will provide critical information for the nutritional education of elementary school students.

• Journal of the Korean Society of Clothing and Textiles
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• v.6 no.2
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• pp.17-24
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• 1982

The purpose of this study was to investigate the relationship between body cathexis and five aspects of clothing behavior. Body cathexis was measured by Secord and Jourard's Body Cathexis Scale, fit in clothing was measured by Mclean's questionnaire, and three aspects of clothing were assessed with Lee, Lim, Lee, and Kahng questionnaire dealing with clothing satisfaction, status symbol, and fashion interest. Preference for fashion style was determined by line drawings of clothing designs representing current fashion and non-current fashign. The questionnaires were administered to a sample of middle-aged women (40$\~$64 year of age) in Seoul. The data for 351 respondents were analyzed by correlation and t-test. The results were : 1) Body cathexis was positvely related to clothing satisfaction for early middle-aged women as well as advanced middle-aged women. 2) Body cathexis was positively related to fit in clothing for early middle-aged women as well as advanced middle-aged women. 3) Fashion interest was positively related to preference for fashion style in early middle-aged women, 4) Scores of early middle-aged women on body cathexis, fit in clothing and preference for fashion style were significantly higher than those of advanced middle-aged women, that is, early middle-aged women had a higher self-satisfaction with body cathexis and fit in clothing. They also preferred modern fashions in contrast to be advanced middle-aged sample.

• Journal of the Korean Society of Clothing and Textiles
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• v.10 no.2
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• pp.37-50
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• 1986

The purpose of this study is to compare and to analyse the difference of middle school girls clothing behaviors and their preference for clothing styles according to their intelligence, socio-economic status, and physical constitution. For the study, data were collected from 378 middle school girls resided in Taegu: one half from high intelligence group over I.Q. 113, others from low intelligence group under I.Q. 87 using the questionaire method. For the measurement of the relationship clothing behavior, socio-economic status. Rohrer index, preference style of clothing were examined. The analysis of the data was managed by computer; frequency, percentage, mean, standard deviation, t-test, and ANOVA. The results of the study are as follows; 1. The significant difference in clothing behavior according to intelligence was verified in four: modesty, comfort, management, and psychological dependence. 2. The significant difference in clothing behavior according to socio-economic status was verified in all of eight clothing behavior variables. 3. There was no significant difference according to physical constitution in all clothing behavior variables. 4. There was no significant difference in the preference styles of clothing according to intelligence, but high intelligence group took more interest in detailed factors; design, style, total combination, color, print, and comfort. 5. The upper and middle class preferred slacks and lower class preferred skirts. The upper class took interest in design-style, total combination, and comfort, the middle class in total combination. and comfort, and the lower class in total combination. 6. Thin group preferred skirt, the average group preferred slacks, fatty group preferred slacks and shirts-blouse. Thin group took interest in design-style, and color-print, the average group in total combination, and fatty group in total combination, color-print, and design-style.

• Journal of Fashion Business
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• v.10 no.2
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• pp.40-59
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• 2006

The purpose of this study was to investigate the shirt market, to find out the shirt trend in 2005 A/W, to analysis shirt style Preference, and to investigate the shirts purchase attitude according to the income, age, and occupation of the 321 respondents, for developing the possibility & strategy of the dress shirts market in men's wear for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics. The results from the study were as follows ; In 2005 A/W, Countessmara, Daks, Dupont, Renoma, and Yesac were commomly distributed in 5 department stores in Daejon and Seoul. There were seen trends that were pursuing a various fabric, colors, details, and high-touch design in shirt. Men workers prefered the Basic and Modern casual style to Soft, Sophisticated, Modern mannish, and Trendy style shirt. The 133(41.4%)respondents estimated that the important viewpoint in purchasing dress shirts was 'Design. The 212(66%) respondents estimated that they prefered the different shirt brand from their suits. And results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6,5%). The 103 (32.1%) respondents estimated that they possessed the three shirts per one suits. The 201(62.6%) respondents estimated that they prefered the department store for purchasing shirt. And, the 114(35.5%) respondents estimated that the first important information source which influenced on purchasing dress shirts was the store display, next was internet(15.9%).

• Journal of the Korean Home Economics Association
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• v.12 no.34
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• pp.663-677
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• 1974

The social and psychological approaches to clothing researches by Fluge,l, Hurlock and Barr in the early 1930's have since been developed greatly. It has now been generally agreed that clothing is the symbol of one's personality and social status, for clothing is regarded as the second skin and a manifestation of one's emotional states as well. Based on this consensus, this study was intended to observe the possible relationship between one's clothing design preference-in line, color and texture- and interest. For this survey, 200 college woman students from four universities were selected at random, and an interest-test standardized by prof. Jung Bum Mo and a questionaire made of 20 items on the clothing prferences were given. The results as commputerized and analyzed are as follows : 1. Line Preference a) Structural line : It is quite obvious that those like straight line are interested in fine arts, and curved line in physics. b) Out-line : Among tubular, bell and bustle of the silhouette, those like the bustle have shown particular interest in music, and the tubular in politics and business. c) Style : There is a salient tendency that those like a dressy style are much interested in music, and casual style in physics and physical exercise. 2. Color Preference a) Favorite color : Those like red, orange and yellow show a high interest in artistic activities and physical exercise, and black, grey and white in politics. b) Variety and combination of color ; These have shown no relationship to the interest. 3. Texture Preference a) The touch : Those like the texture with the feeling the crisp and rough are interested in fine arts, and of soft and smooth in the field of social service. b) Fabric surface : Those like naturalistic pattern, i.e. print of flowers, show much interest in music and literature, and plain fabrics in physical exercise.