• 패션비즈니스
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• 제11권3호
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• pp.87-96
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• 2007

The purpose of this study is to analyse the characteristics of style, color and items of street fashion in Harbin. This kind of study will contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for the strategic establishments of design and marketing in Korean brand launching into China. The results of this study are as follows. The preferred fashion style is casual one, rather than formal one. The order of preference in casual wear is character, jean and sports casual. In the view of color, preference in top color is, white, black, brown and pink. In the bottom, it is blue, white, black and brown. In one-piece, it is white, blue and brown. Throughout all items, the most frequently founded color is white, which might be ascribed to the seasonal influence of summer. The Chinese specific preference of color could not be observed. In aspect of items, the one-piece takes the proportions of more than half of the all the items. The typical details of one-piece dress are irregular hemline and asymmetrical line. While knee length takes proportion of 70%, in item of skirt, the full length is 46.8% in frequency for pants. In one-piece, knee length is 80% amounted as first rank, followed by midi and mini.

• 산업융합연구
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• 제13권3호
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• pp.57-76
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• 2015

The purpose of this paper is to examine the moderate effects of self monitoring and the ways of thinking on the relationships and the moderate effects of brand credibility and brand attachment on the relationships between the negative information about a brand and the customer attitude holistic and analytic on the relationships between the negative information about a brand and customer attitude. To accomplish these purposes, this research divided negative information about a brand into corporate ability and corporate social responsibility. In addition, research also divided product type into functional product and symbolic product. participants are classified as having Low or High self monitoring. and the ways of thinking divided into holistic and analytic on the relationships between the negative information about a brand and customer attitude. The following are the summary of hypothesis test: (1)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for negative information of corporate ability. (2)the consumers with analytic(holistic) ways of thinking are more likely to reveal high level of preference for negative information of corporate ability. (3)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for functional product. (4)the consumers with analytic(holistic) ways of thinking aren't more likely to reveal high level of preference for functional(symbolic) product.

• 가정과삶의질연구
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• 제19권5호
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• pp.189-202
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• 2001

The purpose of this study was to investigate the effects of perceived parents-adolescent communication style on adoescent’s self-efficacy. The subjexts of this study were 625 students selected at random from first and second grade of high school in Daegu. A questionnaire was used as survey method. Factor analysis, MANOVA and cluster analysis for data analysis and Scheffe test for post-hoc analysis were employed. The man findings were as follows: Firs, there were significant differences in the degree of adolescent’s self-efficacy according to perceive father-adolescent communication style. In case that adolescents perceived their father’s communication style as reasonable, the degree of self-control, self-confidence and attribution were higher than those of other cases such as non-interferential or impulsive communication style. The adolescents who perceived the father’s communication style as reasonable showed higher preference of difficult task than those who perceived it as non-interferential style. The adolescents who perceived father’s communication style as reasonable and non-interferential showed higher attribution than those who perceived it as impulsive style. Second, there were significant differences in the degree of adolescent’s self-efficacy according to perceived mother-adolescent communication style. In case that adolescents perceived their mother’s communication style as reasonable, the degree of self-control was higher than that of other cases such as non-interferential and impulsive communication style. The adolescents who perceived their mother’s communication style as reasonable showed higher self-confidence than those who perceived as impulsive style.

• 대한간호
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• 제35권1호
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• pp.81-93
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• 1996

This descriptive study was done to identify the relationship between coping style and trait anxiety in patients undergoing cardiac catheterization. The subjects selected were 69 patients who were scheduled for cardiac catheterization in S hospital from , November 1st, 1994 to May 30th, 1995. Data collection was done using Spielberger's Trait Anxiety Scale, Bendig's Short Form of the Manifest Anxiety Scale, Crowne & Morlowe's Social Desirability Scale, Millers Behavioral Style Scale, Information Subscale of Krantz Health Opinion Survey and Visual Analog Scale about informaton seeking behavior. The summary of the findings is as follows : 1. No significant relationship was found between the general characteristics of age, sex, marital status, level of education and occupation, and the variables coping style and trait anxiety. 2. The mean of trait anxiety scores for the Spielberger Scale was 46.68. It is slightly above average. The subjects were classified as to personality type: truely low anxious 25 (36.2%), highly anxious 25 (36.2%), and repressing 16 (23.2%), using a combination of scores from the Bendig Short Form Anxiety Scale and the Crowne Marlowe Social Desirability Scales. 3. No significant relationship was found between Spielberger s trait anxiety and Bendig's personality type. 4. Each subject's preference for either monitor or blunter coping strategy was assessed via the Miller Behavioral Style Scale. The proportion of Monitors (47.8%) and Blunters (52.2%) among the subjects were similar. The means of preference for information measured on the Krantz's subscale and Visual Analog Scale were 4.18, 80.79 respectively. Because these scores appeared above average, subjects tended to be higher seeker an information rather than avoiding it. 5. There was no significant relationship between Miller's Behavioral Style and Spielberger's trait anxiety. 6. There was no significant relationships between Bendig's personality types. and the preference on information of Krantz's and Visual Analog Scale. and Miller's Behavioral Styles. But 56.0% of the subjects who were highly anxious used Monitor strategy for coping. Findings from the current study do not permit any relationship inferences between coping style and trait anxiety. Patients undergoing cardiac catheterization must receive interventions on stress reduction because the cardiac 'catheterization creats a situation of psychological stress. Therefore, the nursing intervention of providing information about cardiac catheterization have to be given based on each patient's coping style and on their trait anxiety.

• 패션비즈니스
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• 제18권1호
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• pp.182-198
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• 2014

The main purposes of this study is to evaluate clothing behaviors according to cosmetic surgery parts and to research how the clothing style preference is expressed depending on each clothing behavior group. This study focuses on women in their 20s and 30s living in Seoul and Gyeonggi area whom have cosmetic surgery experiences. From the women being evaluated, the following groups are divided and then surveyed with equal frequency and ratio: 'facial surgery', 'face contour surgery', 'breast surgery', and 'body figure revision'. When comparing the changes in clothing style preferences before and after the cosmetic surgery, they prefer silhouettes which show body shapes, diversity of color tones, and more overall exposing preferences. After investigating the preferred clothing styles based on cosmetic surgery parts, it is being analyzed that body exposure is more aggressively expressed upon after taking the surgery because the self satisfaction is increased according to the changes in their body shapes after the surgery. Lastly, after looking into the cosmetic surgery and the clothing preferences styles of each clothing behavior group, there seems to be more breast surgeries and body figure revisions for aggressive and extroverted characters: the sex-appeal and mood switching type. It is also being analyzed that facial surgeries are more common in the passive group: information collection, trend alignment, and beauty preference. Such results are also reflected in clothing preferences styles: the biggest change is shown in the aggressive and extroverted group, the sex-appeal types.

• 패션비즈니스
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• 제22권1호
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• pp.41-55
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• 2018

The purpose of this study was to investigate the trends of product design for textile convergence wearable smart textile fashion products according to college students' fashion life style. In this study, we used information obtained from a questionnaire issued to 201 female college students who were 20 years old for the final analysis. The questionnaires were to classify female college students groups according to the fashion life style, to examine characteristics, needs and wants of each group. The survey on the tendency of wearable smart textiles consisted of 22 items about concept and type of smart clothing product, functional material and intelligent material, recognition, preference, purchase intention, purchase factor and brand preference tendency. A total of 201 samples were analyzed by factor analysis, cluster analysis, ANOVA, crosstabs and $x^2-test$ using SPSS package program. 'brand preference oriented type was found to be interested in 'wearable' smart clothing product with monitoring function of bio-signal' and 'high functional fiber and textile product', but the credibility of 'smart clothes that can be worn and smart textile products to be useful in modern life' was low. 'fashionable individuality oriented' type showed interest in 'smart clothing and smart product', 'intelligent fiber' and 'wearable smart clothing product with monitoring function of bio-signal', but the preferences of 'light emitting fiber products' was low. 'practically purchasing-oriented' type was very interested in 'high-functional fiber and its textile products', but had inadequate knowledge on 'smart clothing and smart textile product' and showed low interest. Despite the fact that 'wearable smart clothing and smart textile products' are expensive, they were willing to purchase considering practicality and sophisticated style.

• 한국조경학회지
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• 제17권3호
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• pp.9-20
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• 1990

The objective of this study is to test the applicability of the Information processing model suggested by Kaplan to the preferences of Korean people as well as to investigate the preference patterns of Korean people and the influencing factors on Korean preferences for the landscape. Photo - questionnaire survey was conducted twice to collect the data concerning the landscape preferences. The samples of the first survey were selected from the citizens of Seoul and the students of Seoul National University. The first survey focused on the preference patterns of Korean people while the emphasis of the second survey was given to the test of information processing model and the influencing factors on the preferences of Korean people. The samples of second survey were also selected from the students of Seoul National University. The photos in the photo - questionnaire for the first survey included the scenes representing both three landscape styles(Korean, Japanese and Western styles)and three landscape qualities such as the layout of space, the use of landscape plants and the use of stones and rocks. For the second survey, four informational factors such as complexity, coherence, legibility and mystery were selected for inclusion in the photos of photo - questionnaire. Respondents for both survey were asked to respond their preferences on the five - point Likers scale. The results of the study suggested that four informational factors influence significantly the preferences of Korean students. The study indicated that both the citizens of Seoul and the students of Seoul National University prefer water and vegetation to rock among the contents of landscape. Among the landscape styles, Japanese landscape style was most preferred and Western landscape style was more preferred than Korean traditional landscape style. In addition to informational factors, it was found that the contents of landscape and landscape style were also major influencing factors on the landscape preferences. The socio - economic backgrounds of respondents such as age, foreign travel experience, income, residency before the age 14, familiarity and respondent's experties in landscape architecture seemed to Influence the landscape preferences.

• 패션비즈니스
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• 제3권1호
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• pp.93-103
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• 1999

This study is intended to propose the new design course on Contemporary folk Hanbok by researching their preference to Contemporary folk Hanbok. To do so, the definition of styles, preference in details and fitness for the occasion to wear Contemporary folk Hanbok were evaluated and analyzed. The collected materials were investigated in quality and content. As for the data, five Contemporary folk Hanbok brands, in the city were selected and twenty styles from catalog were extracted. The subjected of study were 219 university students living in Seoul and Kwang-ju, Mok-po. they answered the questionnaires, the results of study were following: 1) In style of Contemporary folk Hanbok, there were positive support on longer Jeogori than traditional one and a seamless one-piece skirt at the length of ankle. But they had the negative thought of various spapes shapes related to the styles of Contemporary folk Hanbok. 2) In a view point of coloring on women's Contemporary folk Hanbok, the student supported the saturation more than special preference to similarity or contrast harmony. Students liked the harmony of achromatic colors or same colors up and down which are not traditional 3) In men's Contemporary folk Hanbok, students were for the harmony of same colors in up and down, preferring wool/polyester to cotton or silk100% (traditional materials) in materials 4) It indicates that what students thought generally of the occasional appropriateness of Contemporary folk Hanbok didn't match with the choice of proper occasion on preferred style. The western clothes have difference in design, material, color and manners of co-ordination related to ordinary cloths and out wear, but Contemporary folk Hanbok don't have these difference. Therefore, it is needed to develop the expensive designs discriminated between ordinary clothes and out wear in design, material, color and co-ordination corresponding to the every day life style.

• 한국콘텐츠학회논문지
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• 제11권10호
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• pp.128-136
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• 2011

본 연구는 TV 다큐멘터리 장르 선호도에 과한 수용자의 주관성 연구이다. 이에 본 연구의 방법론으로써 Q방법론(Q-methodology)을 사용하였다. 그 결과 TV 다큐멘터리에 대해 수용자들의 다양한 선호유형별 특징을 발견할 수 있었다. 각 유형별 특징은 먼저 즐거움과 재미를 추구하는 오락적 가치 지향형, 공익과 교육적 목적을 추구하는 공익, 사회적 가치 지향형, 그리고 마지막으로 다큐멘터리의 문화적 가치를 지향하는 문화, 예술적 가치 지향형 등 3개의 유형으로 분류되었다. 이와 같은 선호유형의 구분을 통해 추론할 수 있었던 것은 과거와 다르게 수용자들의 TV방송 선택이 수동적이고 매체 의존적인 형태에서 벗어나 능동적으로 변화되고 있음을 보여주고 있다는 것이었다. 그러므로 다매체, 다채널 디지털 방송의 시대에서 콘텐츠 유통과 생산에 대한 연구 개발의 초점은 콘텐츠 자체는 물론 수용자 욕구와 희망을 반영한 수용자 중심의 서비스개발 모델에 그 방향을 맞추어 나아가야 할 것이다.

• 아동학회지
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• 제6권2호
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• pp.21-33
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• 1985

This study was conducted to ascertain whether a didactic mode of instruction, favored students who indicated a preference for left hemispheric information processing. The subjects were 50 fifth grade students whose California Achievement Test score percentile ranks were between 50 - 80. They were randomly selected from one elementary school in Chapel Hill, NC, USA. All Ss completed the Form CC of "Your Style of Learning and Thinking" (Torrance and McCarthy, 1980) which is a paper/pencil inventory designed to categorize the subjects according to their hemispheric preference for processing information; right hemisphere, left hemisphere, and integrated. Then all Ss received a didactic mode of instruction, a verbal question/answer followed by teacher's reading of a fictional animal story, "The Chinese Bee-eater". After completion of instruction, the Ss were asked to respond to eighteen open-ended questions about the animal. Eight of the 50 subjects were found to fall into the right hemisphere style of information processing group; fourteen into left; and fourteen into integrated. The remaining fourteen could not be assigned to either of these three categories and were not included in the analysis of the results. the mean scores of the comprehensive test among hemispheric groups and among sex groups. A two way analysis of variance also presented no significant differences among the hemispheric preference combined by sex groups. These results failed to prove the research hypothesis that students who indicate a preference for left hemispheric information processing will have higher scores on a comprehensive test after receiving a didactic mode of instruction, the so-called left style of instruction. Some limits in research process and conceptual confusion about hemisphericity were discussed. Finally, it was suggested that educators need to be more careful in drawing educational implications from neurological hemispheric research.