Browse > Article

An Analysis of 2006 Summer Street Fashion in Harbin, China  

Bae, Sao-Jeong (Dept. Clothing & Textiles, Chonnam National University, Human Ecology Research Institute)
Publication Information
Journal of Fashion Business / v.11, no.3, 2007 , pp. 87-96 More about this Journal
Abstract
The purpose of this study is to analyse the characteristics of style, color and items of street fashion in Harbin. This kind of study will contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for the strategic establishments of design and marketing in Korean brand launching into China. The results of this study are as follows. The preferred fashion style is casual one, rather than formal one. The order of preference in casual wear is character, jean and sports casual. In the view of color, preference in top color is, white, black, brown and pink. In the bottom, it is blue, white, black and brown. In one-piece, it is white, blue and brown. Throughout all items, the most frequently founded color is white, which might be ascribed to the seasonal influence of summer. The Chinese specific preference of color could not be observed. In aspect of items, the one-piece takes the proportions of more than half of the all the items. The typical details of one-piece dress are irregular hemline and asymmetrical line. While knee length takes proportion of 70%, in item of skirt, the full length is 46.8% in frequency for pants. In one-piece, knee length is 80% amounted as first rank, followed by midi and mini.
Keywords
Northeastern area; Globalization; Street fashion;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 KOTRA (2005). "Business Guide of North East 3-Sung", pp.60-65
2 Park. Kil Soon. (2004). An Analysis of Hanliu Phenomenon of the Chinese Street Fashion Style. Journal of Human Ecology. 13(6). pp.967-983   과학기술학회마을
3 lrn, Soon. Seok, Hye Jung. (2004). A Study on the Body Types of Chinese Adult Women(Part II). Journal of the Korean Society of Clothing & Textiles. 28(11). pp. 1361-1371
4 Im, Soon. Shon. Hee Soon. Seck, Hye Jung. (2003). A Study on the Body Types of Chinese Women(Part I). Journal of the Korean Society of Clothing & Textiles. 27(7). pp.831-842
5 Shon. Hee Soon. (2005). Characteristics of the Body Types of Chinese Women and Development of Basic Pattern for Them. Korean Society of Clothing & Textiles. Winter Workshop
6 Shon. Hee Soon, lrn. Soon. Park. Song-Ae. Song. Kyung-Sook. (2003). A Study on the Purchase Behavior and Evaluation Criteria of Fashion Merchandise of Chinese Women Consumers. Journal of Korean Society of Costume. 53(6). pp.87-99
7 Ok-Hee Lee. Yong-Sook Kim, Kuk-Ryun Ryu. (2002). A Study on Consumer Characteristics. and Clothing Buying Behavior by Clothing Involvement of College Female Students in China. Journal of the Korean Society of Clothing & Textiles. 26(2). pp.205-215
8 Ohrnae, Kenichi (2004). "The China Impact': (Chung. Y. S. Trans.). Seoul Chungrim. pp.142-144
9 "Korean Fashion Enterprises Accelerate to China Market". (2006. 8. 13-19). from: Heilongjang Weekly, p.19
10 "Map of China". (2006. 9. 30). from: http://www.chinatravel.com
11 Cheon, J. Y., Bae. S. J. (2006). "An Analysis of 2005 Summer Women's Street Fashion in Dalian. China". Journal of Fashion Business. 10(2)
12 Chang. Chun-Hee. (2003). A Study on Clothing Purchasing Behaviors of Career Woman in China. Graduate School of Ewha Women's Univ
13 Park. Kil Soon. (2004). An Analysis of Hanliu Phenomenon of the Chinese Street Fashion Style. Journal of Human Ecology. 13(6). pp.977-978
14 "Urban Chinese Women Set out Priorities". (2006. 3. 2). from: http://vwwv.chinadaily.com.cn 26) KOTRA (2005), pp.60-65
15 KOTRA (2005). "Business Guide of North East 3-Sung". KOTRA pp.7-12
16 Cheon, J. Y., Bae. S. J. (2006). "An Analysis of 2005 Summer Women's Street Fashion in Dalian. China". Journal of Fashion Business. 10(2), pp.6-13
17 Shon. Hee Soon. lrn, Soon. Kim. Hyo-Sook. Kim. Young-Sook. Hee-Kyung Chang. HoSun Lim. (2000). A Study on the Comparison of Prference of Clothing Fitness and Costume Behavior in Korean and Chinese College Female Students. Journal of Fashion Business. 4(1). pp.59-72
18 KOTRA (2005). "Business Guide of North East 3-Sung". KOTRA pp.62-63
19 Wang. Haiyan. Kim. Yong-Sook. (2005). Chinese New Generation Women's Clothing Exploratory Behavior according to their Sencitivity Persuit Propensity. Journal of the Korean Society of Costume. 55(3). pp.81-93
20 Baek. J. H., Bae. S. J. (2007), "An Analysis of 2006-07 FIW Women's Street Fashion in Dalian. China". 2007 Spring Conference of The Korean Society Fashion Business, pp.132-137
21 KOTRA (2005). "Business Guide of North East 3-Sung". KOTRA pp.18-19
22 Kim. Jae Eun. Park. Kil Soon. (2004). An Analysis of the Effects of Hanliu Phenomenon on the Chinese Young Generation's Fashion Style. Journal of the Korean Society of Clothing & Textiles. 28(1). pp.154-164
23 Shon. Mi-Young (2005), "Korean Fashion Industry view of Globalization '. Korean Academic Information. pp.95-96
24 Interfashion Planning. (2005). '06 SS Women's Career Trend Interfashion Planning, 6-17
25 Kim. Hyo-Sook (2000), "A Study on the Design Preference of Clothing of Chinese Women". Journal of Culture & Art. 23, pp.107-109
26 Oh. H. A.. Bae. S. J. (2005), "A Study on the Women's Street Styles 2005 Summer in Shenyang. China". Journal of Human Ecology in Chonnam Univ.. 15, pp.48-49
27 Oh. H. A.. Bae. S. J. (2005), "A Study on the Women's Street Styles 2005 Summer in Shenyang. China". Journal of Human Ecology in Chonnam Univ.. 15
28 "Economic Development of Harbin". (2007. 5. 19). from http://www.harbin.gov.cn
29 Chol. Kyung-Hee (2005). A Study on the Street Fashion of the Chinese Career Women. Journal of Honam Univ., 25. pp.221-234
30 Kim. Hyo-Sook (2000), "A Study on the Design Preference of Clothing of Chinese Women". Journal of Culture & Art. 23, pp.110-111
31 Ko. Euniu, Song, Yunah. (2004). Entry to Chinese Market for Korean Fashion Brands: Current Situations and Suggsetions of Marketing Sterategies. Journal of the Korean Society of Clothing & Textiles. 28(2). pp, 212-223
32 Shim. Boo-Ja, Kwon. Young-Ja. (2003). Analysis of Current Size of Establishment of Clothing Sizes in China. Journal of Korean Society of Costume. 53( 1). pp.117-128
33 Yu. Haekvunc. (1998). Characteristics of Chinese Consumers Related to Clothing Consumption. Journal of the Korean Society of Clothing & Textiles. 22(2). pp.233-240