Browse > Article
http://dx.doi.org/10.5392/JKCA.2011.11.10.128

Analysis of the Audience's Subjectivity about Preference of Documentaries on TV  

Hyun, Seung-Hoon (목원대학교 영화영상학부)
Publication Information
The Journal of the Korea Contents Association / v.11, no.10, 2011 , pp. 128-136 More about this Journal
Abstract
This is a study on the subjectivity of audiences about preference of documentaries on TV. Accordingly, Q-methodology was used for this study. As a result, audiences' various characteristics by preference types were able to be found. The individual characteristics were classified into three styles: an entertainment-oriented style pursuing enjoyment, public and society interest-oriented style pursuing public purpose, and culture-oriented style pursuing artistic value of documentaries in order. It could be inferred from the classification of preference styles that unlike the past, the choice of TV broadcasting of audiences was shifting from the passive and media-dependent form to positive form. Therefore, the research and development of content delivery and production in the multi-media and multi-channel digital broadcasting era should be focused on not only the content itself but also an audience-centered service development model reflecting audiences' desire and hope.
Keywords
Documentary; Audiences; Subjectivity; Q Methodology;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 R. Cooper, "An expanded, integrated model for determining audience exposure to television," Journal of Broadcasting & Electronic Media, Vol.37, No.4, pp.401-418, 1993.
2 R. Cooper and T. Tang, "Predicting Audience Exposure to Television in Today's Media Environment: An Empirical Integration of Active-Audience and Structural Theories," Journal of Broadcasting & Electronic Media, Vol.53, No.3, pp.401-408, 2009.
3 김흥규, Q방법론의 이해와 적용, 서강대언론문화연구소, 1992.
4 김혜성, "대학생의 광고인식 유형에 대한 Q 방법론 연구", 언론과학연구, 제9권, 제4호, pp170-207, 2009.
5 김흥규, "Q 방법론의 유용성 연구", 주관성연구, 한국주관성연구학회, 통권 제1호, pp15-33, 1996.
6 김흥규, Q방법론, 커뮤니케이션북스, 2008.
7 김승환, "TV 뉴스 콘텐츠의 채널 선택 유형에 따른 수용자 특성", 한국콘텐츠학회논문지, 제7권, 제6호, pp99-106, 2007.   과학기술학회마을   DOI   ScienceOn
8 김유화, "디지털시대 공영방송의 정체성에 관한 수용자 인식 연구", 서강대학교 영상대학원 박사학위논문, 2008.
9 J. G. Webster and J. J Wakshlag, "A theory of television program choice," Communication Research, Vol.10, No.4, pp.430-446, 1983.   DOI
10 심미선, "융합매체환경 하에서의 장르이용에 관한 연구", 방송통신 연구, 통권 제65호, pp175-220, 2007.
11 J. W. Jeffres, D. Atkin, and K. Neuendorf, "The impact of new and traditional media on college student leisure preferences," World Communication, Vol.24, No.2, pp67-73, 1995.
12 G. J. Webster, "Audience behavior in the new media environment," Journal of Communication, Vol36, pp77-91, 1986.   DOI   ScienceOn
13 J. Cohen, "Television viewing preferences: Programs, schedules, and the structure of viewing choices made by Israeli adults," Journal of Broadcasting & Electronic Media, Vol.46, No.2, pp.204-221, 2002.   DOI   ScienceOn
14 M. Barrett, "The relationship of network affiliation change to prime time program ratings.," Journal of Broadcasting & Electronic Media, Vol.43, No.1, pp.98-109, 1999.   DOI   ScienceOn
15 D. A. erguson and E. M. Perse, "The World Wide as a functional alternative to television," Journal of Broadcasting & Electronic Media, Vol.44, No.2, pp.155-174, 2000.   DOI   ScienceOn
16 A. B. Albarran and D. Umphrey, "An examination of television motivations and program preferences by Hispanics, nlacks, and whites," Journal of Broadcasting & Electronic Media, Vol.37, No.1, pp.95-103, 1993.   DOI   ScienceOn