• Journal of the Korea Society of Computer and Information
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• v.24 no.7
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• pp.53-60
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• 2019

With the gradual in-depth use of social elements, music social networking has attracted more and more attention and discussion in the industry. Therefore, starting from the user experience theory and purchase intention theory, this paper explores the mechanism of user social experience and purchase intention in mobile music applications, and adds the mediating role of brand attachment on the basis of literature research. Based on previous studies on user experience measurement of social network and evaluation report of mobile music applications in the industry, and combined with in-depth interviews of users, whether the user experience of mobile music applications, which pays more and more attention to social elements, has an impact on purchase intention or not? What specific social experience can help form purchase intention? Are mediating variables at work? In practice, a total of 398 formal questionnaires were collected to obtain first-hand data. Later, reliability analysis, factor analysis and structural equation model test were carried out successively to verify the hypothesis. According to the results of empirical research, firstly, content experience, atmosphere experience and interactive experience in users' social experience of mobile music applications have a significant impact on brand attachment, secondly, atmosphere experience has a significant impact on purchase intention, and thirdly, brand attachment has a significant impact on users' purchase intention. Fourthly, brand attachment plays an intermediary role in the relationship between users' atmosphere experience and content experience and purchase intention. Based on the above research conclusions, the author puts forward corresponding marketing strategy Suggestions, which have certain guiding significance for mobile music applications to improve users' purchase intention, and have certain reference significance for the development of mobile music applications and the expansion of business model.

• Journal of the Korean Home Economics Association
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• v.44 no.12
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• pp.139-154
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• 2006

The purpose of this study is to determine the variables affecting adolescents' conformity behavior in bullying. The study subjects were 753 middle school and high school students. The data were analyzed using Chi-Square, ANOVA, and hierarchical regression analysis. The major findings are as follows. 1. The variables affecting bully-conformity behavior were sympathy, close friends to confide in, anxiety, social skills, and family harmony. The variables affecting victim-conformity behavior were social skills, sex, attitude toward school atmosphere, anxiety, and sympathy. The variables affecting onlooker behavior were anxiety, sex, and close friends to confide in. 2. Sympathy, self-esteem and social skills were higher in the victim-conformity group than in the other two groups. Anxiety was higher in the onlooker group than in the other two groups. In the case of the victim-conformity group compared to the bully-conformity group, the parents showed more generous attitude toward their children, a more harmonious atmosphere existed within family members, and the group showed better relationship with teachers. Finally, the victim-conformity group showed a positive attitude toward school atmosphere, compared to the other two groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.1
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• pp.80-95
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• 1995

This paper analyses the effect of social atmosphere on fashion model image with a study on two Periods, 1960s and 1990s. To be specific, we focus on two fashion models, Twiggy and Kate Moss who were famous in the late 60s and the early 90s respectively. We also study the works of Mary Quant and Calvin Klein in order to understand Twigg9y '||'&'||' Moss syndromes. Thee "waif" image which is usually associated with those uncared, homeless, pitiful, and immature is commonly found in Twiggy and Moss. It is argued that this dramatic change of image, that is, from a confident, mature one to the opposite, is strongly influenced by economic recession and a concomitant increase of social tension and pessimistic and decadent attitude.e.

• Journal of the Korean Home Economics Association
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• v.31 no.2
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• pp.69-80
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• 1993

This study intended to review the historical mate selection process and to present wholesome mate selection process. For this purpose, reviewing the contents of secondary sources and novel literature. The following conclusions were drawn from this study: Mate selection process was a kind of culture which was influenced by social atmosphere. And pre-17th century, most of the young people had social intercourse liberally. Therefore we must constitute wholesome mate selection culture through early socialization about heterosexual social intercourse.

• Korean Institute of Interior Design Journal
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• no.3
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• pp.10-17
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• 1994

Restaurant is a settign for est and social intercousrse fo rpeople in the cities, and is essential to provide its users with pleasant and comfort space. Color is used as a design tool which has most powerful effect to change the nature of a space and atmosphere, As a basic study for desirable environmental color for restaurant, this is studied mainly on the following discussion points. 1) Inportance of environmental color and its role in accordance with space characteristics as restaurant. 2) The psychological effects of color in the clinetes, color conditioning of the dining ares, problem of change in the appearance of color in the selection of materials and color harmony of total environments. 3) Prior to color planning in detail , the nature and characteristics each restaurant contains and their correlation with various locational , physical , social environmental , human variables have been analyzed. And the total atmosphere of the dining area as a place where the clients finally stay has been dealt with various visual , environmental and functional problems of color about fixed elements such as the wall. the floor, the ceiling and semifixed elements such as tables, chairs, etc.

• Journal of the Korean Home Economics Association
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• v.20 no.4
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• pp.205-223
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• 1982

This study was devised to investigate the juveniles' psychological distance to their parents and related variables. 456 respondents, consisted of 116 middle school boys, 101 high school boys, 114 middle school girls and 125 high school girls, were sampled. The psychological distance was measured by the semantic differential method, and the statistical data were verified by the analysis of variance through computer system. The main results are found as follows. 1. The average mark of the juveniles' psychological distance to their parents was 54.73(78.19%)/70(100%) and the mark of high school girls was highest and high school boys lowest. 2. The variables influencing on the juveniles' psychological distance to their parents were varied buy the groups. 1) Middle school boys; home atmosphere(p＜.001), social and economical status of home (S.E.S; p＜.01), number of intimate friends(p＜.05), rearing attitudes of parents(p＜.05). 2) High school boys; home atmosphere(p＜.001), age of father(p＜.05), protection of mother(p＜.05) 3) Middle school girls; home atmosphere(p＜.001), rearing attitudes of parents (p＜.001), S.E.S of home(p＜.001).

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.699-710
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• 2019

This study focuses on social norms and perceived benefits that are expected to lead to purchase fashion goods selling by social enterprises that can help guide the establishment of effective sales strategies for social enterprises. The relationships among two social norms (injunctive norms and descriptive norms), three perceived benefits (cause benefits, psychological benefits, and social image benefits), and purchase intention were investigated respectively. Data were collected via an online web survey and 11 hypotheses were statistically tested by using PLS-SEM analysis. Purchase intention toward the fashion products of social enterprises was influenced by four antecedent variables (injunctive and descriptive norms, cause and psychological benefits) excluding only social image benefits. However, descriptive norms only affected psychological benefits while injunctive norms only affected social image benefits. The findings suggest that the owners or marketers of social enterprises need to create a social atmosphere in which more consumers buy the fashion goods for social enterprises and emphasize consumers' psychological benefits that they feel mentally more comfortable by purchasing the fashion goods of social enterprises.

• Journal of the Korean Institute of Landscape Architecture
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• v.31 no.5
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• pp.73-85
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• 2003

With more and more people paying attention to substantial democracy, participatory democracy is presented as a practical strategy and an index of Korean democracy. In this social and political atmosphere, participation in environmental planning and design is essential. Nonetheless, the true meaning of “participation” is not used properly because many people do not understand it correctly, The concept of social and political participation is “the action or attempt of ordinary members of society for affecting on the result of decision making.” Based on this concept, participation is accomplished through conventional means and as a form of mobilization in environmental planning and desist Most of the theories on public participation in landscape architecture are technical theories. Therefore, this paper proposes that planning and design of landscape architecture be understood as a communicative action that aims to enable stakeholders to reach a consensus through communication. This study offers the framework of theory to understand and practice planning and design of landscape architecture as a communicative action, after reviewing communicative action theory and communicative planning theory. Results suggest that communicative action theory should be accepted in landscape architecture to overcome the shortcomings of instrumental rationality -- the same way planning theory accepted this theory --and to join the culture of experts focusing on the artistic truth and the culture of life of the world. In addition, accepting communicative action theory enables the acquisition of the instrumental effect and social learning effect and the making of social capital. This study also suggested prerequisite for using the method. There should be change in the social institution and in individual action. In addition the method is composed of three steps: creating the atmosphere for communication; communicating, and; reaching a consensus among stakeholders. Finally, raising the possibility of applying the theory presented in this study requires the accumulation of know-how through trial and error.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.283-294
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• 2015

Through the film 'Miss Granny', we analyzed a variety of structures. Social awareness of the cultural content of the film shown in the form of elderly social psychology, combination of approaches, role structural analysis of the people around centered the main character, acceleration structure analysis of the people around, the atmosphere structural analysis according to the environment of the people around. By these analysis, the elderly mentality was noticed by sociological theory related to the elderly. The formation of negative stereotypes and perceptions in what young people have a bias and unconscious, conscious discrimination against the elderly was mentioned in conclusion. Because the positive changes in recognition of the elderly is necessary, collective prejudice should be eliminated. The social atmosphere composition that can empathize with the sentiment of the elderly in the pursuit of youth and the necessity to develop generation integrated social programs with that younger generation and older generation sympathize together were suggested. were heartfelt suggested.

• Journal of Korea Multimedia Society
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• v.21 no.5
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• pp.599-608
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• 2018

As natural disasters are increasing due to the unusual weather and the modern society is getting complicated, the rapid change of the urban environment has increased human disasters. Thus, citizens are becoming more anxious about social safety. The importance of preparation for safety has been suggested by providing the disaster safety services such as regional safety index, life safety map, and disaster safety portal application. In this paper, we propose an application framework to predict the urban safety index based on user's location with realtime weather/atmosphere data after creating a predication model based on the machine learning using number of occurrence cases and weather/atmosphere history data. Also, we implement an application to provide traffic safety index with executing preprocessing occurrence cases of traffic and weather/atmosphere data. The existing regional safety index, which is displayed on the Si-gun-gu area, has been mainly utilized to establish safety plans for districts vulnerable to national policies on safety. The proposed system has an advantage to service useful information to citizens by providing urban safety index based on location of interests and current position with realtime related data.