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S. Nagy, "The Impact Of Country Of Origin In Mobile Phone Choice Of Generation Y And Z," Journal of Management and Training for Industries, Vol. 4, No. 2, pp. 21-31, Feb. 2017.
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J. S. Kim, "Empirical Analysis of Consumer Willingness To Pay for Smart Phone Attributes in Multi-Countries," International Journal of Innovation Management, Vol. 21, No. 2, pp. 17-36, Feb. 2017.
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J. Meyer, Venkatesh Shankar, & Leonard L. Berry. "Pricing hybrid bundles by understanding the drivers of willingness to pay," Journal of the Academy of Marketing Science, Vol. 46, No. 3, pp. 497-515, Dec. 2018.
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