• 디지털융복합연구
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• 제12권1호
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• pp.475-489
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• 2014

외모도 능력의 일부라는 사회적 인식이 자리 잡게 되어 사회적 이미지를 유지해 가는 수단이 되어감에 따라 대부분의 사람들은 자기의 외모에 관심을 가지게 된다. 이에 여성들의 신체이미지와 자아이미지에 따른 화장태도를 알아보고자 대구광역시와 광주광역시에 거주하는 30세 이상 50세 미만 여성 218명을 대상으로 2012년 4월 10일 부터 5월 30일까지 2개월간 조사하여 분석한 결과는 다음과 같다. 첫째, 체중관심도와 자아이미지에 따른 화장태도의 차이를 알아본 결과 체중관심도의 경우 세련된 이미지와 순수한 이미지에 따라 화장태도에 차이를 보이지 않았지만 활동 이미지에서는 체중관심도에 따라 화장태도의 차이를 보였다. 둘째, 외모관심도와 자아이미지에 따른 화장태도의 차이를 알아본 결과 외모관심도가 높을수록, 세련된 이미지가 높은 집단, 순수한 이미지가 높은 집단, 활동이미지가 높은 집단이 화장태도에 더 적극적이었다. 즉, 외모관심도가 높을수록 그리고 자아이미지가 높을수록 화장태도에 대해 긍정적임을 알 수 있었다. 셋째, 신체매력도와 자아이미지에 따른 화장태도의 차이를 검증한 결과 신체매력도가 높을수록, 세련된 이미지가 높은 집단이, 활동 이미지가 높은 집단이 낮은 집단보다 화장태도가 긍정적이었다.

• 한국의류산업학회지
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• 제10권3호
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• pp.322-328
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• 2008

This study examined Korean college women's perceptions of their body image, ideal body, and body satisfaction. Five research questions assessed participants: 1) self-defined image, 2) ideal body image, 3) body dissatisfaction, 4) body satisfaction, and 5) perceptions of their friends' weight concerns. A convenience sample of 101 female college students participated in the study. Respondents' average age is 20.78, ranging from 18 to 36 years. Two approaches were used to define Korean college women's body image and body satisfaction: A scale of illustration showing nine females' body drawing, and a verbal scale for the satisfaction with body image. The findings revealed that Korean college women pursue "thinness." Although they were somewhat happy with their height, the development of their figure, and their overall good looks, they were significantly dissatisfied with their weight. These results indicate that Korean college women would benefit from positive body image education.

• 한국의류산업학회지
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• 제16권2호
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• pp.218-227
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• 2014

In this study, we ran a collage fashion illustration program. We used in depth personal interviews to find if there are any change in self-image by psychologically analyzing the features of self-images expressed in the pieces of fashion illustration. The total number of objects were five females students majoring in fashion design in Busan. They were hoping to have a psychology consultation to resolve their concerns about the future, family affairs, appearance, and careers. Collage fashion illustration program was used as a experimental tool to find the psychological features shown in the formats and content of collage fashion illustration. We then figure out how pre and post diagnosis were different from each other in terms of ego-identity and DAP. As a result, the formats in collage fashion illustration are related to the self images such as psychological energy, incompetency, suppression, and tendency of self-centered. Also, the contents of the fashion expression are related to the self-images such as dependency, avoidance, wariness, and self-regard. All of the participants have improved self-regard and active action due to improvements in subjectivity, initiative, and goal orientation. Therefore, they could change from pessimistic self-images to optimistic ones.

• 한국의류산업학회지
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• 제24권6호
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• pp.782-788
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• 2022

Our research participants were composed of health teachers exhausted by the COVID-19 pandemic. This study analyzed the attitudes towards image-making through utilizing the job training at Gwangju Metropolitan Office of Education on August 2022, where our study was able to obtain and analyze 30 elementary, middle, and high school health teachers who participated. Image making is defined as playing a role in increasing self-esteem through outward appearances such as facial expressions and posture, personal color, makeup, tone, hairstyling, and fashion and impacting individuals inwardly to increase self-confidence. Therefore, there is a positive impact in providing an image-making program that considers the occupational characteristics of a health teacher. It had the effect of stress relief and aided in building a healthier self-image among the participants. The results our study showed the following results. First, all participants had various concerns regarding their appearance and deemed that image-making was necessary, yet they needed to be more informed regarding the specific methods of doing so. Secondly, participants were mainly focused on purchasing makeup products for image making. Although participants showed interest in a personal color diagnosis, there needed to be more support in approaching the subject as the diagnosis was necessary from an expert. Third, participants stated that image-making should occur for their middle-aged selves when experienced in the field. Participants believed that they would be more concerned with how others viewed them after gaining expertise. Hence, this study found that the occupational characteristics of health teachers greatly benefitted from image-making programs oriented to their careers and would also show an increase in job satisfaction.

• 복식문화연구
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• 제29권2호
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• pp.167-184
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• 2021

The objective of this study was to develop a fashion therapy program for improving body image and self-esteem among male workers. Accordingly, the demand for fashion therapy programs was examined by conducting a literature review, survey, and in-depth interviews with men working in the Daegu and Gyeongbuk areas. The results are summarized as follows. The fashion therapy program followed a framework of "introduction-development-final" and was 60 minutes in length, for four sessions (one per week). The contents of the program consisted of a study of the participants' appearance and any concerns they had about their body in Session 1. In Session 2, differences in image perception were examined according to color coding of menswear and personal color. Session 3 comprised understanding what styling is required to supplement men's body shape and what style is suitable for each participant. The content of Session 4 determined how to build social performance or positive image using nonverbal elements. Overall, this study has great significance in that it has developed a study on fashion therapy program originally applied for psychological treatment with women that has been adapted as a program to help improve positive emotions and social competitiveness of male workers in an office environment.

• 한국지역사회생활과학회지
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• 제14권1호
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• pp.119-134
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• 2003

Recently 'lookism' is prevalent in Korean society. Lookism is a thought that one of causes of unequality of the mankinds is the appearance. The appearance is not only endowed but is made by efforts. Korean market related beauty including cosmetics occupied over $15billion. The purpose of this study is to find the determinants of the appearance management behaviors. Considering social characteristics of Korea and previous literatures, Collectivism, body image were chosen as an explaining variables. And self-esteem, attitudes toward sex roles and the shopping orientation and some demographic variables were selected. For the data analysis, 514 questionnaire for male and female in Daegu were collected. The determinants of appearance management behaviors were perceived level of living, concerns toward thinness, shopping orientation, appearance evaluation, female, family oriented thinking, belief in appearance power, attitude toward sex roles.

• Asia Marketing Journal
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• 제19권2호
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• pp.25-43
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• 2017

This paper addresses the central issue of whether it is effective for a firm to discourage the purchase of its own product in order to support a social cause. The objectives of this study were: a) to examine whether a cause-related self-prevention ad would stimulate more positive evaluations compared to promotional ad, particularly when the product category is more negatively socially accepted; and 2) to determine if a negative attitude toward the product could induce a boomerang effect of a selfprevention ad. Results from three experiments revealed that socially responsible prevention campaigns against firm's own product may be more effective for the product category negatively associated with social concerns or welfare. If products are more limited in the social context, communications of product prevention are beneficial to improve the public image of the brand. However, the self-hurting approach may be inappropriate for potential customers who currently possess a strong negative attitude toward the product.

• 한국의류학회지
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• 제48권1호
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• pp.20-36
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• 2024

Over the past three years, even amidst viral threats, a notable shift towards online interactions has been observed. This trend persists the presence of significant viral concerns. Our study centered on female office workers in their twenties and thirties in Korea, seeking to comprehend how they enhance and present their external image in the digital era. We explored the use of digital devices and fashion choices that enable them to amplify their self-expression in video conferences. Using a mix of surveys and in-depth interviews, we employed snowball sampling to recruit twelve participants. These women were given the opportunity to shape their digital persona either to uphold their current image or to adapt it for interactions where they weren't face-to-face. Their desired images fell into three distinct categories: an authoritative professional image, a clean modern image, and a natural image. Depending on the context, the participants aimed to convey these images independently or in various combinations. Our findings suggest the need to develop strategies for acknowledging and projecting individual fashion identities in non-face-to-face interactions. Such strategies would empower individuals to better align their online personas with their desired self-image, whether it's professional, modern, clean, natural, or a combination thereof.

• International Journal of Human Ecology
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• 제9권1호
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• pp.97-106
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• 2008

This study investigated the relationships between eating disorder risk, body image perception, weight control, and dietary habits in Korean women. Body shape perception, the Eating Attitude Test (EAT-26) and dietary habit information were collected by a self-administered questionnaire to 373 adult women and the data were analyzed by the Chi-square test. 31.4% of the women were classified in the eating disorder group by a score of over 20 points on the EAT-26. Compared to the normal group, more women in the eating disorder risk group perceived that a thin body shape was the ideal body shape and were dissatisfied with their body shape. This group was also more interested in weight control and more likely to try weight control methods. The eating disorder risk group was more likely to skip meals and snacks than the normal group. In addition, they had a greater appetite and a higher frequency of overeating than the normal group. Over 30% of the Korean women surveyed were categorized at high risk of eating disorders. They were more likely to overestimate body weight and shape and tried to control their weight by inappropriate methods. To prevent eating disorders in adult women, nutrition education programs should incorporate strategies to change inaccurate self-body image and to disseminate information about healthy weight control methods.

• 한국학교ㆍ지역보건교육학회지
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• 제6권
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• pp.49-63
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• 2005

The purpose of this study was to investigate the weight control behaviors, the degree of fatness and dance major on behalf of finding the effects of eating disorders. 779 female high school students, 283 dance major students and 496 general major students, were participated in the study. A self-reporting type of questionnaire survey was conducted during the period from $6^{th}$ May to $18^{th}$ April of 2005. Collected data were processed using SPSSW in 12.0; they were analysed through frequencies, percentages, means and standard deviation, and stepwise multiple regression analysis. The results of this study are as follows : 1. With regard to the level of eating disorders(EAT-26), 33.9% of risk group of eating disorder female dance students, and 13.7% of risk group of eating disorder female general major students. Weight-control behaviors in this research were 1) weight control concerns, 2) weight control trial, 3) weight control methods (prescription of M.D., ways of weight control), 4) eating habits. First, 56.6% of subjects had high concerns about weight control, and 92% of subjects had tried weight control. Second, only 5.1% of subjects were prescribed by M.D. Third, subjects had been using wrong methods(25.7%) of weigh control such as fasting, using drugs, vomiting, wearing laps etc. Fourth, 42.7% of the subjects had bad eating habits. The degree of fatness was as follows: 1) BMI(Body Mass Index), 2) self report about weight 3) distorted body image. Depending upon the BMI, the subjects with obesity were not found in female dance students; Comparatively, 36.9% of dance students were fat and 1.4% of the students were very fat. In terms of distorted body image, only 14.9% of all subjects were the same between the subjective degree of fatness and the objective degree of fatness. 2. As a result of multiple regression, six variables were found significant($R^2=11.6%$, P < 0.01). Concerns about the weight control significantly influenced on eating disorders(EAT-26). At the same time, major(dance), wrong methods of weight control, distorted body image, prescription of M.D, and eating habits had significantly influenced on eating disorders. This results indicates that the risk of eating disorders among female dancer students was very high. Therefore, professional intervention is needed for female dance students to prevent the eating disorders.