Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Fashion Image Expression on Video Conferencing Platforms -Focusing on Korean Female Office Workers in Their 20s and 30s-

비대면 화상 플랫폼에서의 패션 이미지 표현 특성 -20~30대 한국 직장인 여성을 중심으로-

  • Sujin Lim (Dept. of Fashion and Textiles, Seoul National University) ;
  • Jisoo Ha (Research Institute of Human Ecology, Seoul National University)
  • 임수진 (서울대학교 의류학과) ;
  • 하지수 (서울대학교 생활과학 연구소)
  • Received : 2023.07.11
  • Accepted : 2023.10.27
  • Published : 2024.02.29
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Abstract

Over the past three years, even amidst viral threats, a notable shift towards online interactions has been observed. This trend persists the presence of significant viral concerns. Our study centered on female office workers in their twenties and thirties in Korea, seeking to comprehend how they enhance and present their external image in the digital era. We explored the use of digital devices and fashion choices that enable them to amplify their self-expression in video conferences. Using a mix of surveys and in-depth interviews, we employed snowball sampling to recruit twelve participants. These women were given the opportunity to shape their digital persona either to uphold their current image or to adapt it for interactions where they weren't face-to-face. Their desired images fell into three distinct categories: an authoritative professional image, a clean modern image, and a natural image. Depending on the context, the participants aimed to convey these images independently or in various combinations. Our findings suggest the need to develop strategies for acknowledging and projecting individual fashion identities in non-face-to-face interactions. Such strategies would empower individuals to better align their online personas with their desired self-image, whether it's professional, modern, clean, natural, or a combination thereof.

Keywords

Acknowledgement

본 논문은 서울대학교 의류학과 BK21 플러스 의류패션전문 창조 인재 양성 사업팀의 지원으로 수행된 연구임.

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