• 한국식품조리과학회지
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• 제23권4호통권100호
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• pp.452-460
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• 2007

우리 쌀의 소비촉진을 유도하기 위하여 수행하고자 하는 밥맛 향상을 위한 연구의 일환으로 농촌진흥청 행사에 참여한 일반 소비자를 대상으로 쌀 구매 및 밥의 소비에 관한 실태를 조사하였다. 가정에서의 쌀 구매 형태에서는 $1O{\sim}20$ kg의 구매단위가 가장 많았고, 구입 기준은 밥맛이 약 50%로 가장 큰 요인이었으며, 다수(약 50%)가 대형마트에서 구입하고 있고, 구입 후에는 포장지 그대로(32.4%) 또는 전용용기(57%)에 담아 상온에서 보관하면서 1달에서 4개월 이내에 대부분 소비하는 것으로 나타났다(90%). 가정에서의 취반 시 쌀(52.1%) 및 물(77.6%)의 개량은 주로 눈짐작으로 이루어졌으며, 취반은 하루에 l회 또는 2회(약 70%), 주로 전기압력밥솥(44.6%)이나 가스압력밥솥(32%)을 이용하며 1회에 $2{\sim}5$인분(65%) 분량을 하는 경우가 많았다. 취반 후 밥은 즉시 먹거나(41.8%) $1{\sim}2$일(48.6%) 안에 소비하였으며 소비 시까지는 주로 보온밥솥(63.6 %)에 보관하는 것으로 나타났다. 소비자가 생각하는 밥맛에 영향을 미치는 요인으로는 품종(37.9%), 생산지역(21.3%), 보관기간(11.9%)이 높은 비율을 차지하였으며, 품종에 대해서는 모르는 경우가 많았고(40%) 아는 응답자 중에는 일미(16.6%), 일품(14.0%), 추정(13.5%)순으로 선호도가 높았다. 이상으로부터 소비자들 사이에 쌀은 필수지출 항목으로 인식되어 주식으로 지속적으로 소비되고 있음에도 불구하고 계량에 의한 취반은 낮은 비율이며 식미 향상을 위해 취반기구 및 쌀 품종에 대한 의존도가 높은 것을 알 수 있었다.

• 한국육종학회지
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• 제42권5호
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• pp.439-447
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• 2010

Riptortus clavatus, one of the many insects in major crops, damages pods and seeds, which reduces seed vigor and viability in soybeans. This study was conducted to examine the effect of diversely damaged seeds by R. clavatus on seed germination and seedling emergence and to determine the association of damaged seed with quality and yield of soybean sprouts. All seeds damaged by R. clavatus significantly (P<0.05) reduced seed vigor as measured by the rates of seed germination, germination speed, and seedling emergence. Mean seed germination rate of non-damaged seeds in sprout-soybean varieties was 97.8%, whereas the rates of seeds damaged at different levels, 31-50% and 51-80%, were 23.0 and 5.4%, respectively. The rates of seedling rot and abnormal, incomplete germination significantly (P<0.05) increased as the amount of seeds damaged by R. clavatus increased to 5, 10 and 15% against the total seeds for sprout production. Yield of soybean sprouts from seeds damaged at different levels decreased up to 13% as compared to that in normal seeds. In customer preferences on soybean sprout produce, 84% of customers participated in survey preferred to purchase sprouts from seeds with 5% of damaged seeds, but sprouts produced from seeds with 15% of damaged seeds were intended to purchase only by 22% of the customers. Areas of the seed damaged by R. clavatus were readily infected by pathogens as the seed germinated, resulted in deteriorated quality and reduced yield of sprout produce.

• 한국유기농업학회지
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• 제28권2호
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• pp.189-208
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• 2020

The purpose of this study aims to estimate consumption selection attribute, part-worth of organic instant rice through the use of conjoint analysis method. The conjoint analysis is to trace the development of consumer preference among multi-attribute alternatives. The selection attribute was including 4 factors preferred Type of rice, Capacity, Brand and payment price. For this research, a total of 192 questionnaires was collected of which 200 were completed. The research design was a full profile method by orthogonal design then 9 main profiles, 3 holdout sets were created. The results of this research were as follows. Consumers of organic instant rice are consider their importance of selection attributes was in order to price (25.87%), Type of rice (27.231%), Brand/Purchase channel (24.013%) and Capacity (18.494%). The findings of this study have identified 3 clusters for each experience visitors. Each cluster has a different and showed the relative importance or preference values for each accessible attribute of the segmentation.

• Journal of Biosystems Engineering
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• 제21권4호
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• pp.474-481
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• 1996

Farm mechanization has been rapidly progressed in rice farming since the 1980's, in Korea. The mechanization has been achieved up to 95-97% in the year of 1995, except irrigation and drying process. However, rice production cost remains much more expensive than the cost of other rice farming countries. Since labor cost shares a major portion of the production costs, it is essential to save labor cost with automation and more sophisticated mechanization. However, it requires great capital investment which causes farm management worse. Therefore, the computer program was developed which can select machines to minimize the management and maintenance cost by analyzing available working days in different areas, machinery to purchase, farming size, total farming size in a village, number of machines and custom fee.

• 한국유기농업학회지
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• 제23권1호
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• pp.31-42
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• 2015

This thesis has analyzed the determination factor for the crop insurance of rice focused on paddy rice. The analysis on each farmer has been used with integrated probit model & random effects probit model. It has shown in the analysis result of determination factor for buying the crop insurance of paddy rice farmer through integrated probit model & random effects probit model that the higher age, degree of education, cultivated area, and amount of received insurance money and the lower in a number of family member have revealed the higher possibility to buy the crop insurance in the integrated probit model. While the random effects probit model has shown a higher possibility to buy the crop insurance as the higher age, cultivated area, and amount of received insurance money.

• Journal of Biosystems Engineering
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• 제39권4호
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• pp.261-266
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• 2014

Purpose: This study was conducted to serve as a basis for strengthening policy support and R&D to improve the domestic and international competitiveness of domestic agricultural machinery. Levels of satisfaction among farmers and service engineers were analyzed regarding the current quality of agricultural machinery and the primary consumers' propensity for replacement purchases. Methods: A survey was carried out targeting farmers in over 150 townships and 300 villages in South Korea who collectively used 711 tractors, 286 rice transplanters, and 221 combine harvesters. Furthermore, agricultural machinery service engineers from 20 different after-services were surveyed regarding the quality of main components in domestic agricultural machinery versus those in imported agricultural machinery. Results: The farmers' overall quality satisfaction ratings for tractors, rice transplanters, and combine harvesters ranged from 57.1% to 62.6% in consideration of operating performance, failure rate, and durability. Compared with imports, satisfaction ratings for domestic agricultural machinery were 19.1%p to 38.1%p lower for quality. Regarding engines, transmissions, hydraulics, planters, reapers, threshers, and electrical components, only 5.3% to 25.0% of service engineers indicated that domestic agricultural machinery was higher in quality compared with imports. By contrast, 33.3% to 78.9% of those surveyed indicated that domestic components were lower in quality compared with imports. Intent to purchase replacement agricultural machinery at the end of their respective products' lifecycles was indicated that they planned to purchase imported tractors, rice transplanters, and combine harvesters comprised 25.2%, 46.9%, and 43.9%, respectively. This clearly shows that a very high percentage of farmers were satisfied, particularly for transplanters and combine harvesters. Conclusions: The level of desire for purchasing imported agricultural machinery was very high among those who expressed intent to purchase replacement machinery. Therefore, strong policy support and R&D for domestic agricultural machinery is critical for improving competitiveness on the domestic and foreign markets.

• 한국식품조리과학회지
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• 제20권1호
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• pp.26-33
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• 2004

The purpose of this study was to investigate the consumption patterns of traditional Korean rice cake among college students. Self administered questionnaires were collected from 512 college students in the Seoul, Kyunggi, Chungchung, Kyungsang, Junla and Gangwondo areas. The data were statistically analysed using frequency analysis, chi-squared and t-tests and a one-way ANOVA. By examining the results of the student's perceptions of traditional Korean rice cake, it was found that most know little, or only a moderate amount, about this type of food. Meanwhile, more than half the students liked traditional Korean rice cake, as this type of food satisfied their need for a traditional Korean taste, while the reason for disliking was that they were more familiar with western-style confectionary. Most students answered that they only ate traditional Korean rice cake on special occasions, such as big holidays or ceremonies for the dead ancestors. Most answered that they bought those foods at conventional markets, the mile in the neighborhood, (Eds note: I dont't understand, do you mean, “within a mile of their neighborhood”\ulcorner) or atbig malls. The factor they considered the most important at the time of purchase was the quality (taste), which demonstrates the need for the development of traditional Korean rice cakes, with new tastes and shapes, which still satisfy the Korean's taste, whilemaintaining the traditional taste. For the questions that asked about the problems faced by the traditional Korean rice cake manufacturing industry, and the reasons for low consumption, the students responded that buying this type of food was difficult as the outlets selling themwere not easy to find. Our results seem to suggest that there are almost no specialty stores for the sale of traditional Korean rice cake compared to the other types of cakes that are scattered all over the country. (Eds note: this is only my opinion, and I maybe wrong, but I would have thought that trying to market traditional Korean rice cakes at local convenience stores, rather than speciality stores, would make them more available to the general public. Their marketing at speciality stores will maintain the status quo, i.e. people will go to the speciality stores to purchase product for holidays and special occasions, whereas they will go to the local convenience stores to buy general everyday snacks etc.)

• Journal of the Korean Data and Information Science Society
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• 제26권4호
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• pp.875-883
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• 2015

본 연구의 목적은 전통 떡류에 대한 인지도, 활용도, 편의도 및 선호도가 구매의도에 미치는 영향이 성별에 따라 유의한 차이가 있는지의 여부를 검정하는 것이다. 이러한 검정을 위하여 부산지역의 대학생을 대상으로, 남녀 성별에 따른 전통떡류에 대한 소비행태 즉, 인지도, 활용도, 편의성, 선호도가 구매의도에 미치는 영향의 정도가 다른지 여부를 조사하였다. 대상자의 일반적 특성은 남학생 47.5%, 여학생 52.5%였고, 가계소득 수준은 500만 원 이하가 51.0%, 500만 원 이상이 49.0%였으며, 생활 형태는 부모와 함께 거주하는 경우가 46.0%, 단독이 54.0%였다. 각 설문문항별 각 요인들은 리커트 7점 척도에서 4.0과 6.0 사이로 나타났다. 인지도, 활용도, 편의도, 선호도가 구매의도에 미치는 영향이 성별에 따라 유의한 차이가 있는지의 여부를 검정하기 위하여 차우의 F (Chow's F) 검정을 한 결과, 성별에 따라 유의한 차이가 있는 것으로 나타났다. 다만 인지도 변수의 경우는 의미가 약하므로 제외하는 것이 바람직할 것이다.

• 한국식생활문화학회지
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• 제38권5호
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• pp.326-335
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• 2023

This study aims to analyze the sensory characteristic of cooked rice made with 10 types of rice varieties produced in South Korea using descriptive analysis. Twelve subjects who cook rice regularly, at least once a week, were recruited for the study and participated as descriptive panelists. A total of 29 descriptive terms were developed to describe the sensory characteristics of cooked rice. The findings showed that there were significant differences in the sensory attributes, specifically the appearance and texture attributes among the rice varieties. Among the varieties, Haedeul, Ilpum, and Koshihikari were observed to have a large quantity of rice germ and a relatively yellowish appearance. In contrast, Samkwang, Chamdream, and Yeonghojinmi were relatively whiter than the other samples. Odae, Saecheongmoo, and Sindongjin were rated high in the attributes of roughness, hardness, and chewiness, and Jinsang was rated high in moisture, bitterness, stickiness, and wholeness of rice grains. The differences in the appearance and texture of these rice varieties are likely to significantly impact consumer preferences. Furthermore, the development of customized menus based on the sensory characteristics of the different varieties of rice could encourage consumers to purchase these varieties.

• 한국식품저장유통학회지
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• 제10권3호
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• pp.376-380
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• 2003

본 연구는 쌀에 대한 구입비율이 높을 것으로 추측되는 서울지역 주부를 대상으로 최근 공급이 증가하고 있는 브랜드 쌀에 대한 소비측면의 연구를 수행하였다. 주요한 분석 목적은 브랜드 쌀에 대한 소비경험 띤 재구매 의향 조사를 통하여 주부들의 어떠한 특성요인이 브랜드 쌀 소비에 영향을 미치는가를 분석한 것이다. 분석결과 브랜드 쌀에 대한 주부들의 선호는 고소득 가구, 연령이 높은 계층, 고학력, 아파트 거주 주부들이 높게 나타났다. 또한 브랜드 쌀에 대한 재구매 의향은 고학력, 취업한 주부일수록 선호도가 높게 나타났다. 결론적으로 브랜드 쌀에 대한 장기적 판매전망은 가계의 경제사정과 밀접한 관련이 있는 것으로 추측될 수 있으며, 경제성장과 더불어 브랜드 쌀에 대한 소비는 일반 쌀보다 증가할 가능성이 높다고 추론할 수 있다.