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http://dx.doi.org/10.7465/jkdi.2015.26.4.875

A study on differences by gender in influence of recognition, usage, convenience and preference on purchase intention for traditional Korean rice cake  

Lee, Mi Ock (Department of Korean Food & Culinary Arts, Youngsan University)
Publication Information
Journal of the Korean Data and Information Science Society / v.26, no.4, 2015 , pp. 875-883 More about this Journal
Abstract
The purpose of this study was to examine the differences by gender in influence recognition, usage, convenience and preference on purchase intention for traditional Korean rice cake. For this study, the effect of the gender-based consumption patterns-degree of recognition, usage, convenience, and preference towards the traditional Korean rice cake-on purchasing intention was investigated among the university students in Busan area. Of the entire students, 47.5% were male and 52.5% female; 51.0% had less than \5,000,000 and 49.0% had \5,000,000 or more in household income level per month; and 46.0% live with parent(s) whereas 54.0% by themselves. The findings showed that consumption patterns lie between 4.0 and 6.0 in Likert-type 7-point scale. It showed differences by gender in all of the degree of recognition, usage, convenience, and preference.
Keywords
Consumption; convenience; pattern; preference; recognition; traditional Korean Rice Cake; usage;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
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