• 제목/요약/키워드: research instruments

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Effects of Cash and Non-Cash Communications on Brand Awareness: An Empirical Evidence from Saudi Arabia

  • AL-NSOUR, Iyad A.;AL-SAHLI, Saud A.
    • The Journal of Asian Finance, Economics and Business
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    • 제9권5호
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    • pp.507-518
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    • 2022
  • This study aimed to measure the monetary and non-monetary effects on brand awareness at hypermarkets in Riyadh. The independent variable consists of three sub-variables: price reductions, free samples, and purchasing vouchers. The research population has all Saudi and non-Saudi buyers in Riyadh. The figures show that the population size reached 3.87 million in 2019. The proportional stratification sampling technique and the recommended sample size were 387 buyers. The five-point Likert scale with the fully structured questionnaire was used. The study concldes the effect of free samples on brand awareness while there was no effect of monetary instruments. The results show that the three sales promotion incentives (price reduction, free samples, and purchasing vouchers) moderately affected brand awareness and a key role in explaining consumer behavior, so the significant impact was proved. In summary, this study showed that price reductions have the power of creating the perception of buyers at hypermarkets in Riyadh. Non-cash instruments were more effective than cash instruments in enhancing brand awareness at the hypermarkets in the Saudi market. So, the price reductions and purchasing vouchers have less power in conducting communication-based awareness. Building awareness and improving brand image through free samples were most visible in communication strategy.

실시간 에어로졸 측정장비를 이용한 대기 중 입자상 물질의 무게 농도 분포의 추정 (Estimation of Mass Size Distribution of Atmospheric Aerosols Using Real-Time Aerosol Measuring Instruments)

  • 지준호;배귀남
    • 한국입자에어로졸학회지
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    • 제9권2호
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    • pp.39-50
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    • 2013
  • SMPS, APS, ELPI는 실시간으로 대기 중 입자상 물질을 측정할 수 있는 장비로 많은 연구자들에 의해 사용되고 있다. 하지만 측정장비의 특성과 입자 분류 특성에 대한 충분한 이해가 없다면, 단순히 장비에 제공된 소프트웨어의 계산 결과를 여과 없이 그대로 사용할 수밖에 없다. 본 연구에서는 SMPS, APS, ELPI의 측정 메커니즘을 간단히 정리하였고, 전기적 이동도로 입자를 분리하는 SMPS와 공기역학적 거동을 이용하는 APS를 함께 사용하여 입자의 크기분포를 측정할 때 발생할 수 있는 문제점을 고찰하였다. 크기분포 측정결과를 이용해서 무게 농도를 환산하는 과정에서 대기 입자의 입경에 따른 밀도 정보를 제공하는 것이 매우 중요하다는 것을 보였다. 특히, APS 측정결과를 이용하는 경우 무게 농도의 추정 결과가 크게 영향을 받았다. ELPI의 경우 입자 밀도를 정확히 설정하지 않으면 입자의 수 농도에 오차가 크게 발생할 수 있으므로, 정확한 밀도를 설정하는 것이 중요했다. 반면에 ELPI로 대기 중입자상 물질의 무게 농도를 추정하는 경우 밀도가 실제와 다르게 설정되더라도 공기역학적 입경으로 나타내면 총 무게 농도는 수 농도에 비해 상대적으로 영향이 적었다. 향후 SMPS와 APS를 이용하여 시간에 따른 크기 분포 변화와 연간 수 농도와 무게 농도의 변화 추이를 측정하는 연구가 필요하다. 특히, 국내 대기 중입자의 입경에 따른 평균 밀도 혹은 유효 밀도를 측정하여 크기분포와 총 수 농도 혹은 PM2.5나 PM1에 해당하는 무게 농도를 정확하게 계산할 수 있는 데이터 환산 프로그램의 개발도 필요하다. 이와 같은 연구로 시간경과에 따라 변화하는 대기 입자의 오염원에 대한 영향을 규명하는 기초 자료를 얻을 수 있을 것이다.

미용기기 분야 IP R&D 전략을 위한 특허 포트폴리오 분석 (Analysis of Patent Portfolio for Intellectual Property R&D Strategy of Beauty Instruments)

  • 고창인;이영석
    • 한국정보전자통신기술학회논문지
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    • 제10권1호
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    • pp.117-124
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    • 2017
  • 본 논문에서는 미용기기 분야에 대한 특허 동향 분석을 통해 주요 경쟁자별 기술경쟁력 등의 분석을 실시하고, 지식재산권 중심의 기술 동향 분석 등을 바탕으로 과제기술의 특허 포트폴리오 및 특허 확보 전략을 도출하였다. 전략적인 IP(Intellectual Property) 기반 연구개발 계획 수립에 활용할 수 있도록 특허 포트폴리오를 분석하여 특허 장벽 및 공백분야를 제시함으로써, 연구개발의 방향을 설정하기 위한 기초정보로 활용하여 중복연구를 방지하고 연구개발과제 수행의 타당성에 대한 객관적인 특허정보를 제공하고자 한다.

한국 산업간호 연구동향: 20년간 한국산업간호학회지 게재논문 분석 (Trends of Occupational Health Nursing Research in Korea)

  • 김영임;이복임
    • 한국직업건강간호학회지
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    • 제20권2호
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    • pp.195-203
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    • 2011
  • Purpose: The purpose of this study was to identify the trends of occupational health nursing research by analyzing the Korean Journal of Occupational Health Nursing for the last 20 years. Methods: A total of 268 published papers during the 20 year period were analyzed with structured analysis forms. Results: Most of the articles were descriptive, but the number of experimental studies increased. Fifty-five percents of the subjects were healthy workers. Most common selection of subjects appeared to be based on convenience. Sixty-eight percent of research instruments were questionnaires and the reliability and the validity of instruments were described in approximately half of the studies. Parametric statistics were the main methods of data analysis, but some advanced statistics were often used rather than simple descriptive statistics. Mainly "health" has been studied (47.9%) among four meta-paradigms of nursing science. Conclusion: It is necessary to develop more rigorous and various research methodology such as longitudinal design, experimental study, or randomized controlled trial. Also, special attention must be paid to studying the environment of workers.

전기마이크로미터를 이용한 정밀측정용 정반의 평면도 측정에 관한 연구 (A Study on the utilization of electronic micrometer for flatness measurement of precision surface plate)

  • 김구영;우인훈;임재선;정명세;김종억
    • 한국정밀공학회지
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    • 제4권3호
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    • pp.52-59
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    • 1987
  • The flatness of a precision surface plate is generally measured by using precision angular measuring instruments such as laser interferometers, autocollimators and electronic levels. Since these instruments are expensive and measurement procedures are complex, such methods are not widely used in industries. In this study, an electronic micrometer that is easy to use and inexpensive to produce was developed in order to solve this problem. The flatness of a black granite surface plate, measured using this device was compared with the values obtained by using the conventional three methods. The results were consistent within ${\pm}1{\mu}m$. It proves that the flatness measuring method using electronic micrometers can be utilized for quantitative measurement. An accessory device that can improve the precision of measurement by attaching to the electronic micrometer was also designed and fabricated.

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초등 과학 포트폴리오 평가 도구 개발 연구 (Planning and Preparing for Portfolio Assessment in Elementary Science Classes)

  • 김찬종;윤선아;최승희;홍은석;김명수;여원미;김미숙;김순영;이주슬
    • 한국초등과학교육학회지:초등과학교육
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    • 제17권1호
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    • pp.11-21
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    • 1998
  • Portfolio assessment provides many opportunities to foster children's creativity and to increase their responsibility for learning. few research study has been conducted in this area, and this assessment method has scarcely been administered in primary science class, Proper and effective use of portfolio assessment in our primary science class requires basic research on how to design and administer the method. Based on the earlier study on typical structures and components of portfolio assessment, the assessment instrument was developed on various primary science topics, The development team was consisted of one science education specialist and nine pre-service elementary school teachers. It takes ten months to develop instruments for 27 class hours. The development process was reciprocal in that development and revision cycle was repeated more than 7 times. The portfolio assessment instruments consist of instructional objectives, developers' evidence for the objectives, and assessment criteria. Adopting a new way of assessment into science class inevitably causes lots of confusions to teachers and children. The absence of basic research studies must be a critical barrier for successful administration of a new assessment method such as portfolio assessment. further research is required in the preparation and administration of portfolio assessment in our primary science classroom.

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The Meaningful Relationship between Employee Reading Habits and Innovation Competency

  • JUNG, Sung-Hyun;AHN, Byoung-Soon
    • 산경연구논집
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    • 제13권11호
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    • pp.31-38
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    • 2022
  • Purpose: Strategic management research and findings are usually not focused on dealing with concrete instruments for measuring individual competencies. The presence of traditional human resources management instruments, which include the aspects of job analysis, selection training, and even development, has been used frequently for many years in organizations. This study aims to investigate the relationship between employee reading habits and their innovativeness. Research design, data and methodology: The research methodology applied in this case is qualitative research methods. It is a method that involves the collection of data from non-numerical formats. The technique helped in understanding the relationship that exists between the reading habits of the employees and the competencies of innovation. Results: The present researchers figured out the meaningful connection between the independent variable (Reading Habit and dependent variable (Innovative Competency), explaining 'The Reason Why Employees Should Read More Books' and 'How Organizations Promote the Reading Habits of Employees'. Conclusions: It is clear that with reading habits among employees, innovation is easily achieved since these employees know their goals, how to achieve these objectives and overcome any challenge that might hinder innovation. Organizational management should work towards fostering positive reading cultures among employees in organizations.

Dynamic data validation and reconciliation for improving the detection of sodium leakage in a sodium-cooled fast reactor

  • Sangjun Park;Jongin Yang;Jewhan Lee;Gyunyoung Heo
    • Nuclear Engineering and Technology
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    • 제55권4호
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    • pp.1528-1539
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    • 2023
  • Since the leakage of sodium in an SFR (sodium-cooled fast reactor) causes an explosion upon reaction with air and water, sodium leakages represent an important safety issue. In this study, a novel technique for improving the reliability of sodium leakage detection applying DDVR (dynamic data validation and reconciliation) is proposed and verified to resolve this technical issue. DDVR is an approach that aims to improve the accuracy of a target system in a dynamic state by minimizing random errors, such as from the uncertainty of instruments and the surrounding environment, and by eliminating gross errors, such as instrument failure, miscalibration, or aging, using the spatial redundancy of measurements in a physical model and the reliability information of the instruments. DDVR also makes it possible to estimate the state of unmeasured points. To validate this approach for supporting sodium leakage detection, this study applies experimental data from a sodium leakage detection experiment performed by the Korea Atomic Energy Research Institute. The validation results show that the reliability of sodium leakage detection is improved by cooperation between DDVR and hardware measurements. Based on these findings, technology integrating software and hardware approaches is suggested to improve the reliability of sodium leakage detection by presenting the expected true state of the system.

양측 상지 기능 평가도구에 관한 체계적 고찰 (A Systematic Review on Measurement Instruments of Bilateral Upper Extremity Function)

  • 이주현;이예진;박지혁
    • 재활치료과학
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    • 제5권1호
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    • pp.7-22
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    • 2016
  • 목적 : 본 연구는 양측상지기능 평가도구의 체계적 고찰을 통해, 대상자, 평가방법, 신뢰도, 타당도, 민감도 등을 분석하여 임상 및 연구에서의 자료로 활용하고자 하였다. 연구방법 : 2014년 12월 한달 동안 PubMed 데이터베이스에서 'upper extremity'와 'motor actiity' 'activities of daily living'와 'assessment instrument' 'disability evaluations'의 키워드로 검색하여, 최종적으로 68개의 연구에서 44개의 상지기능 평가도구를 추출하였다. 추출된 평가도구에서 양측상지기능 평가도구의 비율, 대상자, 측정방법, 신뢰도, 타당도, 민감도를 비교분석하였다. 결과 : 상지기능 평가도구 중 양측상지기능 평가도구는 2개로 가장 적었다. 모두 뇌졸중 환자를 대상으로 하였으며, 환자의 양측 상지수행을 통해 환측의 기능을 측정하는 평가도구였다. 평가도구의 신뢰도, 타당도, 민감도는 높은 것으로 조사되었다. 결론 : 본 연구를 통해 양측상지기능 평가도구의 개발 및 연구가 필요하며, 이를 통해 양측상지기능 치료 효과를 보기 위한 평가도구로 활용될 수 있기를 기대해 본다.

과학위성 1호의 우주 플라즈마 관측 시스템 (SPACE PHYSICS PACKAGE ON KAISTSAT-4)

  • 황정아;이재진;이대희;이진근;김희준;박재홍;민경욱;신영훈
    • 천문학논총
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    • 제15권spc2호
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    • pp.45-52
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    • 2000
  • Four plasma instruments are currently under development for KAISTSAT-4 (K-4) which is scheduled for launch in 2002. They are the Solid-State Telescope, Electro-Static Analyzer, Langmuir Probe, and the Scientific Magnetometer, that will respectively allow in-situ detection of high energy and low energy components of auroral particles, ionospheric thermal electrons, and magnetic field disturbances. These instruments, together with the Far-ultraviolet IMaging Spectrograph, will provide micro-scale physics of Earth's polar ionosphere with detailed spectral information that has not been previously achieved with other space missions. In this paper, we review the concept of the four space plasma instruments as well as the anticipated results from the instruments.

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