• 한국병원경영학회지
• /
• 제24권1호
• /
• pp.77-80
• /
• 2019

The medical advertising review system which was revised and implemented on September 28, 2018, was revived. In this paper, we examine the implications of social ethics and public value of advertising under 4 perspectives of advertising, present the direction of future medical advertising, and suggest the meaning and expected effect of the preliminary medical advertising review system.

• Asian Journal for Public Opinion Research
• /
• 제11권4호
• /
• pp.327-357
• /
• 2023

Adopting the Tools of Liberalism and Clash of Civilizations theories of international relations, this study examines the perceptions of 25,406 Arabs in 11 Arab countries as expressed in an Arab Barometer survey exploring their perceptions of violence against the United States (US), American citizens as "good," President Donald Trump's foreign policy in the Middle East, increasing economic relations with the US, and welcoming American foreign aid. As aspects of the Clash of Civilizations theory, this study examines religiosity, religious ritual practices, and political Islam and, as aspects of liberalism, this study explores the roles of online media as well as perceptions about US foreign aid in the prediction of the criterion variables. The findings suggest that religious indicators, and aspects of the Clash of Civilizations generally, were negative predictors of the perceptions, while social media and motivations for US foreign aid as aspects of liberalism, positively predicted the perceptions. The study discusses the results in relation to implications for policy makers.

• 한국측량학회:학술대회논문집
• /
• 한국측량학회 2007년도 춘계학술발표회 논문집
• /
• pp.269-272
• /
• 2007

As a number of new college students is gradually decreasing, each college is trying to find various solutions for gathering many students and operating a school. In specialty, information such as entrance examination and matriculation status data is very important for a college to decide a direction of admission and public relations policy, and increase welfare of the school. Therefore, it is seriously needed for a school to introduce a matriculation management system that can do the effective analysis through various entrance examination and matriculation status data and decision factors of school. In this study, I developed a matriculation management system which can analyze information of applicants, successful candidates and registrants based on national framework data. It is expected that the developed system can provide appropriate and rational information for public relations policy and operation to a college.

• 한국컴퓨터정보학회논문지
• /
• 제22권2호
• /
• pp.75-80
• /
• 2017

In this study, we developed a Hedonic Model for Retargeting Advertising Based on Consumer-centerd IoT space for offering useful, interest, and interactive information to consumer. And most existing relative researches about Internet of Things but, this paper focusing on the Type of information, humor, and interactive and analyze the attitude and clicks intention to Retargeting Advertising Based on Consumer-centerd Internet of Things. According to the results, humor Advertising is positively related to attitude and click intention toward Internet of Things Advertising. But information Ad and interactive Ad affect positive to click intention. This is mean that click intention is more immediate reaction of consumers in the IoT space. Therefore Future research will be designed in a more interactive elements that can lead to positive reaction of consumers on the Internet of Things be more effective if you advertise advertising.

• 패션비즈니스
• /
• 제7권1호
• /
• pp.160-178
• /
• 2003

Recently, the field of university PR(public relations) and UI(university identity) come to be emphasized as a remarkable one because the applicants to the universities are consistently reduced in Korea. The purpose of this thesis is to present a souvenir for university PR which is designed in a clothing commodity, easily accessible to visitors, helping students and university officials to keep a pride to our university. We have designed four kinds of clothing, ie T-shirts, polo-shirts, trousers, and hats, after scrutinizing those of other universities. By making change the length of sleeves and slacks, the four kinds were transformed into eight kinds of clothing commodities. The basic trend of this design is on the trompe l'oeil, with the colors being white, grey and black ones, which are of 100% cotton.

• 한국유기농업학회지
• /
• 제16권4호
• /
• pp.391-408
• /
• 2008

The overall focus of this study was to identify marketing and promotion strategies that can maintain and enhance environmentally friendly farm and organic production and processing activities. This is particularly important as the volume of environmentally friendly farm and organic produce that is generally available is increasing, and significant players, such as Organic Marketing Initiatives(OMI) and conventional marketing co-operatives, are becoming involved in the market. The rapid increase in production of environmentally friendly farm products and organic food is creating new and more complex challenges for marketing, from vegetable box schemes large co-operatives supplying the precise quality and volume required by supermarkets. A possible strategy for many farmers is to co-operate in regionally or nationally operating marketing initiatives. The main objective of any public relations(PR) activity should to enhance publicity and to improve an OMIs image. No promotion, no perception of OMI performance.

• 대한공간정보학회지
• /
• 제9권2호
• /
• pp.63-71
• /
• 2001

GPS는 적절한 수신기를 갖춘 사용자라면 지구상 어느 곳에서든 그들의 위치를 확인하여 준다. 이와 같은 GPS의 사용은 오늘날 국가측지계의 문제점을 부각시켰으며, 많은 나라들이 이런 문제점을 해결하기위해 새로운 측지기준계를 설정하고 있다. 우리나라 국립지리원에서는 새로운 지구중심기준계를 확정하여 그의 개발과정을 제시하였다. 본 연구에서는 측지기 준계와 좌표계를 전환하기 위해 수치지도 추축기관과 GIS 사용자들이 고려하여야 할 사항들을 분석하였고 GIS 사용자들을 위한 단계별 홍보방안을 제시 하였다.

• International Journal of Advanced Culture Technology
• /
• 제7권2호
• /
• pp.42-51
• /
• 2019

This study tests the applicability of concepts of integrated leadership-in-government and follower happiness in South Korea and then comes up with implication and limitations on the applicability based on the study of Mathias et al. (2018). The study adopts eight leaderships: accountability, rule-following, political loyalty, network governance, task-oriented, relations-oriented, change-oriented and diversity-oriented leadership that Mathias et al. (2018) employ from Fernandez et al. (2010) and Tummers and Knies (2016). We also select job satisfaction and self-perceived performance to measure follower happiness depending on Mathias et al. (2018). According to the analytical results, it shows that accountability leadership, network governance leadership, task-oriented leadership, relations-oriented leadership, and change-oriented leadership have positive influences on follower happiness measured. Based on the analytical results, this study suggests implication and limitation on the applicability of the link between integrated leadership and follower happiness in comparison to the results from Mathias et al. (2018).

• 대한안전경영과학회지
• /
• 제23권1호
• /
• pp.17-22
• /
• 2021

The public relations room of the waste disposal facility is a space that can be visited by a large number of unevaluated personnel. Therefore, it is essential to design against fire, and research on fire and evacuation is essential. In this study, in order to evaluate the safety of the occupants in the event of fire and evacuation based on the life safety standards of occupants, the increase in risk due to heat, visible distance, and toxic gases on a plane 1.8m from the floor, which is the limit of breathing of the evacuee, over time. It was analyzed by location. As a result, the RSET of the P-01 exit was 93.0 seconds and the ASET was 272.6 seconds, the RSET of the P-02 exit was 45.8 seconds, the ASET was 147.7 seconds, the RSET of the P-03 exit was 106 seconds, and the ASET was 182.9 seconds.

• International Journal of Advanced Culture Technology
• /
• 제10권3호
• /
• pp.237-243
• /
• 2022

This study intends to examine gender differences in predictors of Human Papilloma Virus (HPV) vaccination intention based on the Theory of Planned Behavior (TPB). Specifically, this study investigated whether the variables constituting TPB might show differential effects on college men and women's HPV vaccination intention. The current study also examined which specific subjective norms are more influential in explaining HPV vaccination intention of men and women. The results of an online survey revealed that females showed significantly higher intention to get the HPV vaccine and perceived behavioral control than male students. Female students' vaccination intention was best predicted by perceived behavioral control whereas friend norm was the most influential predictor of male students' intention to get the HPV vaccine. The results of this study provide implications for persuasive strategies required to appeal to college men and women to increase HPV vaccination rate.