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http://dx.doi.org/10.17703/IJACT.2022.10.3.237

Factors Influencing College Students' HPV Vaccination Intention: Focusing on Gender Differences and The Role of Subjective Norms  

Lee, Mina (Department of Advertising and Public Relations, Kookmin Univ.)
Kim, Yesolran (Department of Advertising and Public Relations, Kookmin Univ.)
Publication Information
International Journal of Advanced Culture Technology / v.10, no.3, 2022 , pp. 237-243 More about this Journal
Abstract
This study intends to examine gender differences in predictors of Human Papilloma Virus (HPV) vaccination intention based on the Theory of Planned Behavior (TPB). Specifically, this study investigated whether the variables constituting TPB might show differential effects on college men and women's HPV vaccination intention. The current study also examined which specific subjective norms are more influential in explaining HPV vaccination intention of men and women. The results of an online survey revealed that females showed significantly higher intention to get the HPV vaccine and perceived behavioral control than male students. Female students' vaccination intention was best predicted by perceived behavioral control whereas friend norm was the most influential predictor of male students' intention to get the HPV vaccine. The results of this study provide implications for persuasive strategies required to appeal to college men and women to increase HPV vaccination rate.
Keywords
HPV Vaccination Intention; Theory of Planned Behavior; Gender Differences; Subjective Norm; College Students;
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Times Cited By KSCI : 4  (Citation Analysis)
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