• Title/Summary/Keyword: promotion plans

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Cross-media Storytelling Strategy Utilizing N-Screen Service: Focusing on ASMD (N스크린 서비스를 이용한 크로스미디어 스토리텔링 전략: ASMD를 중심으로)

  • Shin, Donghee;Kim, Hee-Kyung
    • The Journal of the Korea Contents Association
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    • v.14 no.3
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    • pp.1-10
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    • 2014
  • This study discusses crossmedia storytelling strategy plans by utilizing N-Screen service. It conceptualizes the definitions of N-Screen service in terms of smart contents. Related previous researches are extensively introduced to clarify how N-Screen service would be different from previous similar services. Most domestic N-Screen services have adopted OSMU method which provides the same contents from various platforms. It is, however, centered only on a development company's one-sided service and neglects to reflect the characteristics of a media or platform. In this light of gap, this study introduces ASMD method which is based on cross media. By providing right contents services according to types of smart media and enhancing a user's participation, users can enjoy a variety of entertainment and rich contents experiences and development companies can expect better promotion effects and an increase in sales. Finally, this study argues for strategies of crossmedia storytelling by using ASMD method, based on both domestic and overseas examples of contents development with crossmedia. As more and more diverse forms of media and platform would be introduced in the future, new strategies and perspectives would be imperative to cope with new environment. Conventional OSMU method bears inherent limitations to cover the range of N-Screen application. This study discusses the ways to mitigate the limitations by proposing ASMD method with crossmedia.

The Current State and Promotional Strategies for Ocean Cruise Tourism in Small and Medium-sized Ocean Cities, - Focused on Yeosu - (중소해양도시 크루즈관광 여건 및 활성화 방안: 여수시를 중심으로)

  • Choi, Changho;Lim, Youngtae
    • Journal of Korea Port Economic Association
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    • v.29 no.2
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    • pp.113-136
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    • 2013
  • The recent rapid increase of international ocean cruises calling at Korea has prompted the interests of central and local governments in promotion of cruise ship tour. Korea's cruise tour policies and facility improvement plans tend to be focused only on main ports of cities with high calls at cruise port, such as Busan, Incheon, and Jeju. However, small and medium-sized ocean cities which represent the coastal areas are also seeking to activate cruise ship tour and attract investment, and therefore they merit governmental support as well. This study looks at the current conditions of cruise tourism in small and medium-sized ocean cities and searches for the means to activate cruise tours. It suggests improvement policies for port services, transport accessibility, urban facilities and tour activity support, as well as expected roles of public and private sector. As a case study of Yeosu in Jeollanam-do, it analyzes the present state and discusses possible future activation programs, comparing small and medium-sized cities with cities with main ports. In order to be a port of call, steady exertions for improvement are required in all areas regarding cruise tourism whether it's main or local. Especially, since local ports in small and medium-sized ocean cities are relatively unlikely to be developed into home ports, policies and tourism programs should be established to support them in being chosen as ports of call.

University-Industry Collaboration of Humanities and Social Sciences Majors and Regional Development: The Case of Japan (인문사회계열의 산학협력과 지역발전: 일본 사례를 중심으로)

  • Jang, Hoo-Eun;Lee, Jong-Ho;Heo, Sun-Young
    • Journal of the Korean Geographical Society
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    • v.50 no.5
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    • pp.515-526
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    • 2015
  • This study investigates the role of universities in regional development by drawing upon case studies from Japan in which local universities contribute to regional development through the promotion of Industry-University Collaboration Projects of humanities and social sciences majors. Based on these cases, policy implications are derived for Korea. As a result of the analysis of Japan's cases, university-industry collaboration activities incorporating active participation and cooperation of various regional actors led by local universities of humanities and social sciences majors were seen to contribute to regional development. Rather than taking a passive attitude toward solving regional problems, the universities have entered into a more proactive relationship with their local community through university-industry collaboration of humanities and social sciences majors. They thereby also address problems and challenges relating to various aspect of the local community such as economy, culture and education. To activate university-industry collaboration of humanities and social sciences majors in order to strengthen regional development in Korea, awareness-raising of university-industry collaboration, development of student-led programs, proactive attitudes and efforts by the universities, arrangement of support plans by the government, and the like are required.

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A Study on User Perception for the Efficient Utilization of Camp Page - Focus on Chuncheon Citizen and Tourist - (캠프페이지의 효율적인 활용을 위한 이용자인식 연구 - 춘천시민과 관광객을 중심으로 -)

  • Jun, Mi-Ri;Kang, Eun-Ji;Kim, Yong-Geun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.3
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    • pp.9-20
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    • 2017
  • Camp Page, which has been located in front of Chuncheon Station for about 50 years since 1958, recently opened to the public. Chuncheon City is currently struggling to construct a park on this site due to an uncertainty of general plans and financial difficulties. Accordingly, this research conducted a cognitive survey about site usage with Camp Page users in order to clarify directions for efficient establishment of parks within the former military base. The course of research includes analytical methods such as a survey targeting Chuncheon citizens and tourists both in the field and online, a frequency analysis of 1,360 index samples, a cross analysis and t-test. As a result, firstly, Chuncheon citizens recognized the image of Chuncheon as a city with a fresh, clean lakeshore whereas tourists think of it as a city for sightseeing and leisure. Hence, it was justifiable to conclude that the city should organize various programs for people to enjoy leisure activities while at the same time protecting the environment. Second, the awareness of tourists about Camp Page was relatively low and both citizens and tourists recognize that it was not sufficient enough for enjoyment of free time. The majority answered "space for culture and art and for experiencing the natural environment" when asked about the direction of space creation at Camp Page, which indicates that the site will need to be available both for cultural art and nature experiences. Lastly, it was thought that the direction of developing leisure facilities in Chuncheon city should include the improvement of worn out installations and developing chain products among programs. This research will be able to use fundamental data for the efficient utilization of the returned U.S. military camps that are constantly merging.

An Evaluation of Thermal Comfort of New Towns in Seoul Metropolitan Area (수도권 신도시의 열쾌적성 평가)

  • Oh, Kyu Shik;Lee, Min Bok;Lee, Dong Woo
    • Spatial Information Research
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    • v.21 no.2
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    • pp.55-71
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    • 2013
  • This study assessed the thermal comfort of new towns in the Seoul Metropolitan Area (Ilsan, Bundang, Dongtan1) using PET (Physiologically Equivalent Temperature) which refers to real human heat stress. The relationship between PET and urban spatial elements was also analyzed using multiple regression analysis. The study results show that the thermal comfort of Dongtan 1, which is considering a reduction of the urban heat island effect in the planning phase, is higher than other cities. In addition, through regression results, the impervious ratio, floor area ratio, commercial area ratio, and residential area ratio were found to be major factors increasing PET. Moreover, the river area ratio and NDVI were found to be major factors decreasing PET. This study has scientific significance as research that focuses on the assessment of thermal comfort scientifically and definitely, by estimating PET for an entire urban area using GIS analysis that included remote sense analysis and the wind field model. The results of this study can be used in preparing more effective urban plans for the promotion of citizen thermal comfort.

A Study on Trade Structure of Furniture and Port Logistics Business Model in North-east Asia (동북아 가구류 무역구조 분석을 통한 항만물류 비즈니스 모델의 탐색)

  • Oh, Yong-Sik;Kwon, Moon-Kyu;Koo, Kyoung-Mo
    • Journal of Korea Port Economic Association
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    • v.30 no.3
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    • pp.231-257
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    • 2014
  • In general, furniture industry, with its high foreign dependency, has serious logistics issues that are commonly raised in such countries as Korea, China and Japan. This leads to my different possibilities & ways of rationalizing the logistics systems that utilize port hinterlands. Thus the purpose of the present paper is to create new logistics systems which will work effectively across the three countries. In this research study, we came up with 2 logistics models in which the port hinterland of Busan serves as the distribution center for furniture industry, and the models were suggested as the cooperative logistics business systems for the North-east asian region. In the proposed models, 'Busan furniture logistics center' has the dual functions of 'the cross-docking center from China to Japan' and 'the assembly & delivery center for furniture imported by Japan'. To have this logistics business center materialized, we propose that policy-level supports from the relevant port authorities be provided in the following three aspects: overseas investment promotion focused on the furniture industry of Japan, protection & enhancement of competitiveness for the port of Busan, and uilization plans for the new port hinterland of the city.

A Study on Planning of Roadside Green for Enhancing Urban Green Network (도시녹지 네트워크 강화를 위한 가로녹지 조성계획 연구)

  • Han, Bong-Ho;Kwak, Jeong-In;Park, Seok-Cheol;Hur, Ji-Yeon
    • Korean Journal of Environment and Ecology
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    • v.28 no.2
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    • pp.128-141
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    • 2014
  • This study established a plan to establish the roadside green for enhancing the urban green network and enhancing of urban greenery in Songpa-gu. As for the present conditions of the streets, that of the parks, the green axes, sidewalk in Songpa-gu were analyzed. This study derived 19 parks by the roadside and 13 lines to connect green axes. The result of roadside greenery status were selected 56,546m lines by natural green space and constructed green space. The result of sidewalks width were selected 8,600m lines that sidewalks width more than 5m for enhancing urban green network in Songpa-gu. For enhancing the urban green network lines were selected: Olympic Expressway, Songpa-daero, Nambusunhwan-no and Wiryeseong-gil. To improve the street planting strips, two plans were suggested: to improve the green structures of the street planting strips mainly with shrubs and to effectively create street planting strips through the green spaces along the streets. A plan to promote the amount of planting street trees in Songpa-gu analyzed the streets. Complements the understory layer sections were the highest the entire length of 34,206 m of 63.6% in strengthening for network streets. Greenspace network streets were calculated for planting of volume by promotion plan. Planting volume increased 4,708 trees before expand planting plan, so the total tree was considered 9,518 trees.

A study of museum of contemporary art in Germany (독일 현대미술관 연구)

  • Yoo Jae-Kil
    • Journal of Science of Art and Design
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    • v.7
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    • pp.105-127
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    • 2005
  • This research is on the characteristics and roles of important cities of Germany based on the history of the modern art museum and its possessions. Especially, it is focusing on the modern art museums in the western Germany including Dusseldorf, Koln, and Frankfrut that have shown economic recovery from the Miracle of Rhine; the capital city of Germany, Berlin, as well as Munich, the second capital city of Germany. Here, it harmonizes with the tradition of the past and simultaneously, it spreads the concept and role of the new museum as a forerunner. After the WWII, this is the most active of supporting investment for art museums and authors from the economic development. Also, it represents Germany with its national promotion of culture and arts. The modern art museums of Germany emphasize the mission that they exist for the people and the nation as well as creation of new art culture. These art museums working for national culture and art development do not simply collect and preserve arts. They induce active involvement from the public and keep in mind of national objectives. Here, art museums become and educational setting for the people and a room for new art culture. This research is on Germany modern art museum and it is composed of important 'public institutions' of Germany that critically influence the growth of world-renown authors. After the unification of Germany, Munchen and the western region became an important places centering around new Berlin modern art museum. They are the best places that show the national objectives and regional characteristics. Also, there are art museum educational curriculum and open space for the people by explaining exhibition plans and contents. Furthermore, there are two characteristics of German modern art museums that are noteworthy. Firstly, there are Berlin's Neue Nationalgalerie, Munchen's Pinakothek de Moderne, and Dusseldorf's 'K20' (Kunstsammlung N-Westfalen K20) that are the roots of modern art. These modern art museums exhibit popular author's collection repeatedly. This has a tendency to standardize audiences' view or to make audiences bored. It is becoming more like a trend for art work to appear and disappear. Despite these problems, German modern art museums play a critical role for a new cultural art creation and for the national identity by attempting to show the works of domestic authors as well as an intensive collection of world-renown authors' works. Secondly, there is a role as a new art museum to work together with people. It strives to continuously educate difficult modem arts, exhibits in an open space stimulating interest, participation, and conversations. From these roles, Hamburger Bahnhof Museum fur Gegenwart or Dusseldorf's 'K21, Frankfurt Museum $f\"{u}r$ Moderne Kunst, $Kf\"{o}ln$ Museum Ludwig are given new attention. Here, they emphasize the importance of communicating with the audiences and provides experiences that are different from the original spaces by showing the architecture tecture style of the art museum. In conclusion, German modern art museums attempt various changes by connecting to art education. With art museum activities, there forms a connection between arts and the lives of people, and from this, creative cultural art focused on the art museum borns. This is not only limited to Germany, the U.S., etc. We, too, should pay attention to new art culture creation from changes of role and function of modern art museums.

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An analysis on Regional Economic Impact of Chungnam Following R&D Investment -Focused on Metal Industry- (R&D 투자에 따른 충남지역 경제효과 분석 -금속산업을 중심으로-)

  • Chung, Young-Keun;Lim, Eungsoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.10
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    • pp.72-76
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    • 2020
  • The central government operates a Balanced National Development Special Account, and wants more regional development. Many local governments try various ways to establish a foothold for independent governments. Establishing a regional base center is one of the major plans for economic development, and Chungnam is proceeding with "establishing a platform for Chungnam high-tech metal materials." This paper analyzes the effects on the regional economy based on the expense that goes into a regional base center in Chungnam. For the analysis, an input/output table is used, and we present the effects of the annual input cost in detail. This study specifically analyzes the production-inducing effects, the value-added inducing effects, and employment-inducing effects using a demand-drive model. Furthermore, we suggest the effectiveness of this same business. The analyzed results give 32,230,000,000 in production-inducing effects, 13,820,000,000 in value-added inducing effects, and 101 in employment-inducing effects. These results can be used as reasonable evidence to promote the project, since the production-inducing effects and value-added inducing effects show high results, compared to input. The employment-inducing effects can also be used to create new jobs and figure out the number of people employed through this project.

Studies on the Changes of Forest Land Use - Especially around Tae Kwan Ryoung Region - (산지이용(山地利用) 변천(變遷)에 관(關)한 연구(硏究) - 대관령주변(大關嶺周辺)을 중심(中心)으로-)

  • Kim, K.D.;Han, K.J.;Park, J.W.;Song, J.H.;Lee, S.H.
    • Journal of Korean Society of Forest Science
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    • v.57 no.1
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    • pp.20-25
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    • 1982
  • This study was carried out to investigate the changes of forest land use around Tae Kwan Ryoung region during 15 years, by using the aerial photographs in 1965 and 1980 respectively. the results are summarized as follows: 1) The areas of forest land and farm land has been decreased, while the grass land increased as 3 times. It is because that the site of Tae Kwan ryoung region was suitable for livestock breeding and the wide grass lands were developed. 2) With a view to forest land use, it is desirable to convert the forest land into grass land and farm Land. But it should be considered the fact that most of the farm land was converted into forest land, in the utilization of forest land in future. 3) Due to the development of industries such as livestock breeding and leisure industry, there is a great increase in the dwelling houses, stalls, public building and habitants in this region. Therefore, in future we should establish the plans of forest land use synthetically and efficiently, considering the promotion of indirect utilities such as soil conservation, recreation and environmental protection as well as timber production.

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