• Title/Summary/Keyword: product planning

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Optimal Pricing Policy under Uncertain Product Lifetimes (불확실한 제품 수명주기를 고려한 최적가격결정 모형에 관한 연구)

  • 이훈영;주기인
    • Journal of the Korean Operations Research and Management Science Society
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    • v.25 no.2
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    • pp.23-31
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    • 2000
  • Many studies in marketing and economics have attempted to model price and sales path under the dynamic diffusion process. Most of these models have been based on a fixed product lifetime. The current business climate requiring intensive development of new products however affects the diffusion of new products and their lifetime. Many products have not enjoyed the expected life cycle at the launching stage due to intense technical development competitive reactions, and financial problems. Most diffusion models however have not taken account of the lifetime uncertainty of new product. If the products do not last over the planning horizon set by those models. the optimal price derived from them could be futile. Therefore we had better take such lifetime uncertainty into consideration when developing diffusion models, In this paper we study the impact of uncertain product lifetime on its optimal pricing path in non-competitive market. We develop an optimal pricing model under uncertain product lifetimes and conduct a simulation study to investigate their effects on the optimal pricing and corresponding sales paths. The simulation study provides some interesting findings on optimal pricing policy under uncertain product lifetime. This study could be a stepping stone for the further extended study of optimal pricing strategy with uncertain product lifetime.

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Suggestion of Product Planning Process for Small and Medium Sized Design Company : Focused on the Case of Baby Bathtub Design Concept Development (중소 디자인 기업을 위한 제품 기획 프로세스 제안 : 유아욕조 디자인 콘셉트 개발 사례를 중심으로)

  • Yoon, Woo-Lahm;Go, Jung-Wook
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.205-213
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    • 2019
  • A number of small and medium design companies in Korea are making efforts to develop distinguished products with an aim to survive and prosper. However, it is quite difficult to succeed due to insufficient experience in product planning and the challenges in applying known methodologies, which are based on a large amount of data presented as best practices in designing process, in the actual small and medium enterprise operations. To this end, this study suggested the usefulness of the user participation process as the methodology for small and medium design companies and chose the user FGD method implemented by Company P which is a small design company as an empirical case study. The following are the processes used in the case study; First, the problems of existing baby bath were derived through user FGD. Second, opinions were collected from various classes of users through in-depth interviews. Third, the ideas derived were analyzed with the KJ method and grouped based on similar elements, through which six design directions and detailed design concepts covering size, material, safety, purchase factors of existing product, direction of improvement, additional elements were derived. Through the case study, this study verified that the FGD method of Company P could improve the practical verification, integration and promptness of the product planning process in small and medium enterprises. This is valuable as a realistic process that small and medium enterprises with limited capital and manpower may adopt.

A Study on Type of Planning Information Available from Fashion Information Providers of Korea (국내 패션정보 제공 업체의 기획 정보 유형에 관한 연구)

  • Choi Ho-Jeong;Ha Ji-Soo
    • Journal of the Korean Society of Costume
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    • v.55 no.4 s.94
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    • pp.151-165
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    • 2005
  • Given the fashion customer needs that are getting more complicated and diverse recently, differentiation is required more than ever even from the trend-planning phase where design concept for the forthcoming season is determined. Even though value of information in fashion industry is becoming more critical than any other time in the past, local fashion industry has yet to be approached academically. Therefore, this study attempted to identify the as-is status of local fashion information industry and analyzed duplication and differentiation of information provided by fashion information providers to suggest a roadmap for evolution of the fashion information industry of Korea that is expected to become more active in the future. This research employed biblical study, industry interview, contents analysis and case study. We have studied evolution of local fashion information industry and various types of planning information services as described in the above and expect this study to provide useful references to as-is status of local fashion information industry, for further studies by others and selection of product planning information providers.

Development of Operation Planning System for Worker's Productivity (작업자의 작업성향상을 위한 작업설계시스템의 개발)

  • Lim, Seok-Jin;Park, Byung-Tae;Park, Myon-Woong;Paik, Seung-Yeol;Jeong, Suk-Jae
    • Journal of the Korean Society of Safety
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    • v.22 no.6
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    • pp.74-80
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    • 2007
  • In manufacturing industry, machining technology for metal cutting processes has been considered traditional and economic dimensions such as production cost, production time and quality of a final product. However, owing to governmental regulations and the change of owner's cognizance, the safety of the workers becomes important in those fields. In this paper, the operation planning system developed as a key component of CAPP(Computer Aided Process Planning) system is introduced for milling operations. The main issue in the system is to determine the cutting conditions in achieving a balanced consideration of productivity and worker's safety. For this reason, the system performs the modification process of standard cutting conditions to satisfy those requirements. Related to machining safety in metal cutting, representative and habitual mistakes that operators perform without considering carefully the characteristic of machine or work piece are described and then the detailed algorithm and functions of the developed system is introduced and discussed.

The effects of manufacturing and sales companies and manufacturing companies' reputation and product types on the perceived product quality: focusing on cosmetic products (제조판매원과 제조원의 명성 및 제품유형이 지각된 품질에 미치는 영향: 화장품을 중심으로)

  • Lee, Suhaeng;Youm, Dongsup
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.71-81
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    • 2020
  • This study the effects of cosmetic product manufacturing and sales companies and manufacturing companies' reputation and product types to the customers on the perceived product quality. For this study purpose, the experiments were conducted targeting 8 groups using 2 × 2 × 2 factor design. Regarding the study results, first, the manufacturing and sales companies and manufacturing companies with higher reputation showed higher perceived product quality than the companies with lower reputation. Second, the reputation of manufacturing and sales companies and manufacturing companies was identified to have interactive effects on perceived product quality. Third, manufacturing and sales companies and product types have interactive effects on perceived product quality. Finally, manufacturing companies and product types have interactive effects on perceived product quality. This study results can provide valuable information for product manufacturing for manufacturing companies and marketing strategy planning for manufacturing and sales companies.

An Automated Process Planning System for Blanking or Piercing of Irregular Shaped Sheet Metal Product with Bending Processes (굽힘공정을 갖는 불규칙형상 박판제품의 블랭킹 및 피어싱용 공정설계 시스템)

  • Choi, J.C.;Kim, B.M.;Kim, C.
    • Journal of the Korean Society for Precision Engineering
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    • v.15 no.3
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    • pp.18-23
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    • 1998
  • This paper describes a research work of developing a computer-aided design of blanking and piercing for irregular-shaped sheet metal products. An approach to the CAD system is based on the knowledge-based rules. Knowledge for the CAD system is formulated from plasticity theories, experimental results and the empirical knowledge of field experts. The system has been written in AutoLISP on the AutoCAD with a personal computer and is composed of four main modules, which are input and shape treatment, flat pattern layout, production feasibility check, and strip layout module. Based on knowledge-based rules, the system is designed by considering several factors, such as radius and angle of bend. material and thickness of product, complexities of blank geometry and punch profile, and availability of press. This system is capable of unfolding a formed sheet metal part to give flat pattern and automatically account for the adjustment of bend allowances to match tooling requirements by checking the dimensions and relationships of parts of the folded product. Also this system can carry out a process planning which is obtained from results of irregular shape of product that was successful in production feasibility check module according to flat pattern layout and generate strip layout drawing in graphic forms. The developed system provides its efficiency for flat pattern layout, and strip layout for the irregularly shaped sheet metal products.

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Implementation of PLM Functional and Architecture between ETO Shipbuilding and ATO Industries (주문형 설계 조선산업과 주문형 조립산업의 특성에 따른 PLM 기능과 구조 설계)

  • Kim, Seung-Hyun;Jeon, Jung-Ik;Lee, Jang-Hyun;Lee, Won-Joon
    • Korean Journal of Computational Design and Engineering
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    • v.15 no.6
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    • pp.425-439
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    • 2010
  • The current challenge with which most shipyards are forced is to reduce the design time and the time-to-delivery because of explosive order of shipbuilding. Collaborative design and product data management have become important to reduce the lead time. Furthermore, enterprise information technologies such as ERP (Enterprise Resource Planning), SCM (Supply Chain management), and APS (Advanced Planning System) requires the collaborative environment. Also, manufacturing environment has been considered as a topic of strategic interest to get shorter product lifecycles in shipyards. Most shipyards have chosen an environment of ETO (Engineering To Order) strategy which designs and produces new products in response to various requirements of customer, rules and regulations. In the ATO (Assemble 10 Order) environment, most component parts have been designed to be procured or produced on the order requirement. The basic distinction between the ETO and ATO is the timing of the design. Thus in the ATO environment, it is more flexible in reducing the lead time to meet the specified requirements of customers. However, the ETO strategy requires new ship design process and ship product structures that are linked with the implementation of PLM. And, the function and architecture of current PLM solution has been designed based upon ATO environment properly. This paper presents the PLM architecture which effectively reflects the characteristics of shipbuilding. 4-layer architecture model is suggested to implement the PLM system. Also, implemented functions of ship PLM is explained in order to make a practical guidance for ship PLM implementation.

The Influence of T-shirts Product Type and Apparel Benefit on Purchasing Behavior -Comparing Brand-parody T-shirts with Brand-copy T-shirts- (티셔츠 제품유형과 의복추구혜택이 구매행동에 미치는 영향 -브랜드 패러디 티셔츠와 카피 티셔츠를 중심으로-)

  • Shin Hye-Sun;Lee Yun-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.5 s.153
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    • pp.674-683
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    • 2006
  • The purpose of this study was to examine the effects of T-shirts product type and apparel benefit on consumer preference and purchasing intention. Data for the study were obtained by $3\times2$ mixed factorial design. The subjects were two hundred and thirty college male and female students. The data were analysed by factor analysis, cluster analysis, and ANOVA by using the SPSS program. The results of this study indicated that benefit did not have effects on consumers purchasing intention but significant influences on consumer preference for brand-parody products. For brand-copy products, benefit influenced the purchasing intention, and did not influence the consumer preference. This study suggested that new fashion trends, in association with consumer's benefit, have effects on consumer's purchasing behavior. The result of this study is likely to be useful in planning marketing strategy related to product type and new fashion trends.

Management for Company Objectives with Considerations of Optimal Production/Sales Planning (최적 생산/판매 계획을 통한 기업 목표 관리 사례)

  • Jung, Jae-Heon
    • Journal of the Korean Operations Research and Management Science Society
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    • v.34 no.2
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    • pp.77-90
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    • 2009
  • Total profit level Increases if a company increase the cost for achieving R&D related goals of equipment productivity enhancement, production cost saving, or for achieving equipment scale target, sales volume goal. But how much money should be invested to achieve a certain level of profit? We formulated the model to set the optimal goal levels to minimize the investment cost under the constraint that certain level of total profit should be guaranteed. This model derived from a case of P steel company. We found that this should be considered in relation with the production sales planning (known as optimal product mix problem) to guarantee the profit. We suggested a nonlinear programming model, 3 valiant form of the p+roduct mix problem. We can find the optimal Investment level for the R&D related goals or sales volume goal, equipment scale target for the P steel company using the model.

Implementation of an Assembly System for Automobile Side Panel Based on Digital Manufacturing Technologies (디지털 제조기술 기반의 차체 사이드패널 조립시스템 구현)

  • Park, Hong-Seok;Choi, Hung-Won
    • Journal of the Korean Society for Precision Engineering
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    • v.23 no.11 s.188
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    • pp.68-77
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    • 2006
  • Nowadays, the increasing global competition forces automobile manufacturer to increase quality and to reduce the cost and time for manufacturing planning. To solve these problems, automobile manufacturers try to apply digital manufacturing technologies. In this paper, a concept of method for planning the digital assembly system is proposed. Based on the requirements of assembly tasks obtained through product analysis, the function and sequence modeling for assembly process is executed using the IDEF0 and UML model. For implementation of digital assembly system, the selected components are modeled by using 3D CAD tools. According to the system configuration strategy, lots of the alternative solutions for the assembly system are generated. Finally, the optimal assembly system is chosen by the evaluation of the alternative solutions with TOPSIS(Technique for Order Preference by Similarity to Ideal Solution) method. According to proposed procedure, digital laser welding system is implemented in DELMIA.