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http://dx.doi.org/10.5392/JKCA.2019.19.08.205

Suggestion of Product Planning Process for Small and Medium Sized Design Company : Focused on the Case of Baby Bathtub Design Concept Development  

Yoon, Woo-Lahm (동서대학교 일반대학원 디자인학과)
Go, Jung-Wook (동서대학교 일반대학원 디자인학과)
Publication Information
The Journal of the Korea Contents Association / v.19, no.8, 2019 , pp. 205-213 More about this Journal
Abstract
A number of small and medium design companies in Korea are making efforts to develop distinguished products with an aim to survive and prosper. However, it is quite difficult to succeed due to insufficient experience in product planning and the challenges in applying known methodologies, which are based on a large amount of data presented as best practices in designing process, in the actual small and medium enterprise operations. To this end, this study suggested the usefulness of the user participation process as the methodology for small and medium design companies and chose the user FGD method implemented by Company P which is a small design company as an empirical case study. The following are the processes used in the case study; First, the problems of existing baby bath were derived through user FGD. Second, opinions were collected from various classes of users through in-depth interviews. Third, the ideas derived were analyzed with the KJ method and grouped based on similar elements, through which six design directions and detailed design concepts covering size, material, safety, purchase factors of existing product, direction of improvement, additional elements were derived. Through the case study, this study verified that the FGD method of Company P could improve the practical verification, integration and promptness of the product planning process in small and medium enterprises. This is valuable as a realistic process that small and medium enterprises with limited capital and manpower may adopt.
Keywords
Product Design Process; User Participation; FGD;
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