• 제목/요약/키워드: product adaptation

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전자무역에서의 수출채널별 제품의 신뢰도분석과 현지화전략 (An Analysis Product Trust on Export Channel and Product Adaptation Strategy in e-Trade)

  • 조원길
    • 통상정보연구
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    • 제10권4호
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    • pp.171-199
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    • 2008
  • The purpose of this study is to find out current problems facing the commodity trust of e-marketplace and export channel and product adaptation strategy in e-trade. This study will be an important benchmark to shed the light on understanding export channel and the localization adaptation strategy. The business performance of export corporations in Korea so that they will be able to build their own winning marketing adaptation strategy. This study will also obviously provide Korean export corporations having invested in foreign countries with the solid base to set up their marketing channel and localization adaptation strategy to compete with other export corporations abroad.

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수출성과와 수출마케팅변수의 적응화/표준화 수준에 관한 연구 - 뉴질랜드의 수출기업 사례를 중심으로 - (Study for Export Performance and Adaptation/Standardization Level on Marketing Variables -the cases of New Zealand Exporting Companies-)

  • 황선대
    • 통상정보연구
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    • 제16권4호
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    • pp.103-123
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    • 2014
  • 수출성과는 수출마케팅 연구의 핵심적인 주제이다. 본 연구는 기업이 해외 수출시장전략으로 선택한 적응화 전략과 표준화 전략이 실제로 마케팅 변수에 실행된 수준과 그 결과 획득된 수출성과 사이에 어떤 상관성이 있는지를 탐구함으로써 적응화와 표준화의 전략적 활용성을 높이는데 도움을 주고자 하였다. 본 연구의 실증분석은 우리나라 수출시장으로 진출하고 있는 뉴질랜드의 수출기업을 대상으로 하였다. 적응화와 표준화는 전략 실행의 정도와 수준을 의미하는 연속적인 개념으로 각각 강점과 약점을 가지고 있다. 실증분석 결과 적응화 전략의 경우 수출성과(만족과 불만족한 수출사업)의 차이는 제품 변수보다는 가격, 장소, 촉진 변수에서 유의미하게 나타난 반면, 표준화 전략의 경우 가격, 장소, 촉진 변수보다는 제품 변수에서 수출성과의 차이가 발견되었다. 이는 기업이 해외 수출시장을 공략할 때 제품 변수는 표준화 노력을 그리고 가격, 장소, 촉진 변수는 적응화의 노력을 기울일 때 만족한 수출성과를 얻게 될 가능성이 높다는 점을 시사해주고 있다.

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사고시나리오(SASA)의 제조물책임(PL)법에의 적용 (Adaptation to the product liability of systematic approach to accident scenario analysis (SASA))

  • 권영국;김진윤
    • 대한안전경영과학회지
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    • 제3권4호
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    • pp.19-34
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    • 2001
  • Since the introduction of product liability law from America in 1960s, product liability has been on the rise as an important problem to the quality management of company and consumer's safety. Together with this, before the legislation of product liability system in Korea, the sense and level of company and consumer about product safety are rapidly changing, In times like the present, ensuring more systematic product safety and consumer safety, and the buildup need of competitive power in accordance with product liability prevention of company grows raising. Therefore, this study presents the most effectively manageable ways of product liability the side of safety management of consumers and companies through the ensuring ways and activity models of product safety and certification system in company.

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B2B 산업재 거래에서 서비스 품질 측정과 충성도와의 관계 (Relationship between Business-to-Business Service Quality and Loyalty : An Application of the IMP Model)

  • 최자영;박주영
    • 품질경영학회지
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    • 제35권1호
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    • pp.124-135
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    • 2007
  • This study investigated the relationship between business-to-business service quality and loyalty by applying the IMP (International/Industrial Marketing and Purchasing Group) model. The study found that six dimensions of service quality which were product exchange, financial exchange, information exchange, social exchange, cooperation, and adaptation explained B2B service quality very well. More specifically, the study found that service quality dimensions of social exchange, cooperation, and adaptation were more important than those of product exchange, financial exchange, and information exchange. The study also found a positive relationship between service quality and loyalty. In fact, organizational buyers appeared to show greater loyalty as they perceived service quality better.

기업의 제품화 역량, 조직역량, 해외시장 적응역량이 수출성과에 미치는 영향: 전자파 차폐 기업을 중심으로 (The Effects of Productization, Organizational, Overseas Market Adaptation Competences on Export Performance: Focus on Korean Electromagnetic Wave Shielding Firms)

  • 박원철;오가영
    • 아태비즈니스연구
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    • 제11권3호
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    • pp.307-344
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    • 2020
  • Purpose - The purpose of this study is to examine effects of productization and organizational competences on export performance of electromagnetic shielding companies and to analyze moderating effects of overseas market adaptation competences. For this, hypotheses were established by reviewing previous studies and an empirical analysis was conducted for testing. Design/methodology/approach - For this study, a survey was conducted for workers at electromagnetic shielding companies and 250 valid responses out of 300 questionnaires were aquired. A frequency analysis of related variables was conducted. Through an exploratory factor analysis, validity and reliability tests of measuring tools were conducted and a descriptive statistics was analyzed for collected data result and hypotheses testing. Findings - A correlation analysis was conducted to examine relationships among variables. Construct, convergent and discriminant validities were analyzed after a confirmatory factor analysis and a multi-group confirmatory factor analysis. Finally, with a verified model, the hypotheses and the moderating effects were tested. The results are as follows: First, the productization competence has a positive effect on export performance; Second, the organizational competence has a positive effect on export performance. Especially, the organizational competence has more effect on export performance than the productization competence. Although a development of new technology and product is important in terms of performance, along with these competences, a way of acquiring new skills and knowledge, and internalization and adaptation in organizations have more effect on export performance. Third, overseas market adaptation competence moderates effects of organizational and productization competences. Research implications or Originality - It is necessary to seek out opportunities for workers to participate in actively, such as conferences and seminars, to strengthen organizational competence. It is strongly believed that a constant development of high quality product will contribute to export performance. Lastly, in a policy level, supports on SMEs by governments are to be strengthened by providing with finance and human resource.

불확실성의 경계치 적응기법을 가진 슬라이딩 모드 제어기 설계 (Design of a Sliding Mode Control with an Adaptation Law for the Upper Bound of the Uncertainties)

  • 유동상
    • 대한전기학회논문지:시스템및제어부문D
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    • 제52권7호
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    • pp.418-423
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    • 2003
  • In order to describe the upper bound of the uncertainties without any information of the structure, we assume that the upper bound is represented as a Fredholm integral equation of the first kind, that is, an integral of the product of a predefined kernel with an unknown influence function. Based on the improved Lyapunov function, we propose an adaptation law that is capable of estimating the upper bound and we design a sliding mode control, which controls effectively for uncertain dynamic systems.

Acid Response of Bifidobacterium longum subsp. longum BBMN68 Is Accompanied by Modification of the Cell Membrane Fatty Acid Composition

  • Liu, Songling;Ren, Fazheng;Jiang, Jingli;Zhao, Liang
    • Journal of Microbiology and Biotechnology
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    • 제26권7호
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    • pp.1190-1197
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    • 2016
  • The acid response of Bifidobacterium longum subsp. longum BBMN68 has been studied in our previous study. The fab gene, which is supposed to be involved in membrane fatty acid biosynthesis, was demonstrated to be induced in acid response. In order to investigate the relationship between acid response and cell membrane fatty acid composition, the acid adaptation of BBMN68 was assessed and the membrane fatty acid composition at different adaptation conditions was identified. Indeed, the fatty acid composition was influenced by acid adaptation. Our results showed that the effective acid adaptations were accompanied with decrease in the unsaturated to saturated fatty acids ratio (UFA/SFA) and increase in cyclopropane fatty acid (CFA) content, which corresponded to previous studies. Moreover, both effective and non-effective acid adaptation conditions resulted in decrease in the C18:1 cis-9/C18:1 trans-9 ratio, indicating that the C18:1 cis-9/C18:1 trans-9 ratio is associated with acid tolerance response but not with acid adaptation response. Taken together, this study indicated that the UFA/SFA and CFA content of BBMN68 were involved in acid adaptation and the C18:1 cis-9/C18:1 trans-9 ratio was involved in acid tolerance response.

ON IRREDUCIBILITY OF INDUCED MODULES AND AN ADAPTATION OF THE WIGNER-MACKEY METHOD OF LITTLE GROUPS

  • Venkataraman, Geetha
    • 대한수학회지
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    • 제50권6호
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    • pp.1213-1222
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    • 2013
  • This paper deals with sufficiency conditions for irreducibility of certain induced modules. We also construct irreducible representations for a group G over a field $\mathbb{K}$ where the group G is a semidirect product of a normal abelian subgroup N and a subgroup H. The main results are proved with the assumption that char $\mathbb{K}$ does not divide |G| but there is no assumption made of $\mathbb{K}$ being algebraically closed.

신규 제품아키텍처 개발을 위한 기업조직의 설계: PDA 개발에 있어 샤프와 카시오의 개발조직 비교 분석 (Organizational Design for New Product Architecture Development: Comparative Analysis of Sharp and Casio on PDA Development)

  • 위정현
    • 기술혁신연구
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    • 제14권1호
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    • pp.1-30
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    • 2006
  • The purpose of this paper is to analyze the organizational design and management of product development in creating new product architecture by an established firm. For the purpose, the paper put up the organizational design in the process of PDA(Personal Digital Assistant) development of Sharp and Casio which were Japanese major PDA firms in 1990s. PDA is the product born through architectural change from Electronic Organizer. Prior research on the product architecture change and organizational adaptation emphasized that an established firm is difficult to adapt to new product architecture due to the restriction of prior technology or organizational inertia. For overcoming these problems and successful development of new product architecture, organizational design and management in the process of product development becomes essential. In case of Sharp, corporate development project team had been used to overcome the restrictions from architectural knowledge accumulated through previous product. After launching first new PDA by corporate development project team, Sharp created a new division and pushed an evolution of PDA, when new PDA market start to grow up rapidly toward a major market segmentation. As a result, Sharp was able to build up stable PDA project trajectory. However, Casio was late for three years in launching of new PDA architecture because previous division charging of Electronic Organizer tried to develop first new PDA. Casio's PDA development was prohibited by engineers of previous division because new PDA architecture was inferior on user interface and display definition. That is, Casio's first PDA development was restricted by architectural knowledge of previous product.

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