• 대한가정학회지
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• 제25권1호
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• pp.69-82
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• 1987

The purpose of this study was to investigate the degree of discrimination and current usage of traditional furniture by people in contemporary society. Interest and preference for traditional furniture were also examined. The major findings were; 1) The traditional furniture owned by respondents were mainly document chest(mungab), dining table(soban) and open etagre(sabang-takja). Book cases(chaikjang) were rarely owned. Function of some furniture such as single shelf chest(danchung-jang), kitchen cabinet(chantak) and desk(suban) have been changed. 2) Highly discriminated tiradtional furniture were document chest(mungab), wardrobe(chest-jang) and dining table(soban). The degree of discrimination of letter rack(gobi), kitchen cabinet(chantak) and bookcases(chaikjang), however, were very low. 3) There was significant relation between discriminating ability and interest for the furniture and the status of posession of it. 4) Some socio-demographic variables were related to distriminating ability of the furniture. The group in high educational and economic level showed high discriminating ability of the furniture than those in lower levels. 5) These was positive correlation between discriminating ability and interest. The more interest, the higher discriminating ability. 6) Most preferred traditional furniture at present were three shelved clothing chest(samchung-jang), document chest(mungab), wardrobe chest(euiguri-jang) and open etagere(sabang-takja).

• 복식문화연구
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• 제11권5호
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• pp.721-736
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• 2003

As for the purposes of the research: First, on the wearers of snowboard wear on the market, I intend to investigate contents related with purchase, price, brand, style, etc., and grasp requirements and complaints. Second, I intend to know the evaluations of users according to itemized questions on the snowboard wear on the market. Third, I like to provide basic materials by investigating itemized requirements for the development of snowboard wear. On the male & female snowboarders on a skiing ground, I carried out a preliminary investigation in December, 2001, and a main investigation from January to February, 2002. The results are as follows: 1. Many of them purchased imported quality goods, and the rate purchase was high between 20～25 year. Loose two-piece suits of different colors were preferred. The most uncomfortable part proved to be a neck part. 2. The degree of general satisfaction with the snowboard wear on the market was 4.60. And in terms of itemized evaluation, dissatisfaction was found in Clothing construction, facility of laundry and handling, price and brand rather than in style, fiber composition and tactile sensation. 3. In the investigation of the requirements in case of snowboard wear development, the most common requirement was the facility of action. I believe this should be met by study on the choice of pertinent margin and the pattern development.

• 한국의상디자인학회지
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• 제14권4호
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• pp.17-27
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• 2012

The purpose of this study is to analyze the perceived service quality according to the characteristics of beauty salons and customer demographics. 343 customers were surveyed in the areas of university campuses, central district and residential areas of Cheongju. The questionnaire consisted of the characteristics of beauty salons and customer demographics, and items to evaluate the service quality. Confirmatory factor analysis, t test, ANOVA and descriptive statistical analysis were used to analyze the data. The results were as follows; First, the preference for the number of designer in the beauty salon were differed by sex, age and occupation. Women, college and graduate students preferred the salons with over seven designers. The customers over forty years old used smaller beauty salon. Second, Female perceived higher service quality in all respects such as technique, kindness and convenience of reservation than male did. There were no difference in age groups and occupations. Third, nationally franchised shop which located in downtown with more than 20 designers were highly evaluated in view of service quality.

• 한국가정과교육학회지
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• 제6권2호
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• pp.85-108
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• 1994

This study intends to provide sources which enable students to satisfy uniform design as I surveyed preferable uniform design and degree of satisfaction of uniform design to students. The subjects were gathered into 91 middle-high schools and surveys were done among 400 school girls. The results are as follows; 1)The survey of uniform which students wear. For jacket, tailored collar which is single breasted is most common and for blouse, puff sleeve, soutein collar, shirt collar is common. For skirt, lastly, they usually wear side pleats skirt. 2) Thoughts of uniform students preferred uniform to casual. The merit of wearing uniform can represent themselves as the ‘students’on the other hand, the demerit is shown that uniform is inconvenient enough to move. 3)Preference of uniform design. Students prefer tailored jacket, shirt blouse, flare skirt. Basing on these results above, I’d like to suggest something about uniform. The demerit of wearing uniform lies in inconvenience. It would weaken the degree of satisfaction of uniform and have a negative influence on students in physical and mental side. So we have to find out the concrete problems, at the same time, develop measurable study which fit for body. Adolescence is period of developing and establishing self. So they really need rather creative educational atmosphere than stereo typed-control. Reflecting this opinion, Clothing habits can play an important role and in future it is desirable to have students wear not uniform but casual.

• 한국의류산업학회지
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• 제11권1호
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• pp.48-56
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• 2009

The purposes of this study were to segment knit wear consumers by their lifestyles and to examine knit wear purchase behavior among the lifestyle segments. The subjects of this study were female consumers who were residents in Seoul and metropolitan areas. The researchers distributed the questionnaires and the final sample of 357 was used for the data analysis. The statistical analysis methods used for the study were factor analysis, cluster analysis, ANOVA, Duncan test, and ${\chi}^2$-test. The results showed that the lifestyle factors had 6 dimensions: fashion, planned purchase, socially active, impulsive consumption, brand, and leisure/culture. These factors were categorized into four groups: brand oriented group, passive group, rational/social group, and fashion/impulsive consumption group. The results also showed that there were significant differences among the groups in regard to knit wear purchase criteria, knit wear image preferences, and other knit wear purchase behaviors. For example, brand oriented group considered design and brand name/fashion important as knit wear selection criteria, and the group preferred an elegance image and a modern image than did other groups.

• 복식문화연구
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• 제19권4호
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• pp.780-793
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• 2011

This study investigates the breast cathexis and brassiere design preferences of Chinese citizens living in Hong Kong in order to provide marketing intelligence for bra manufacturers whose target customers are from this group of potential customers. A questionnaire composed of questions concerning breast shape evaluations, brassiere design preferences, and brassiere purchase and wear practices was administered to 165 Hong Kong Chinese female undergraduates(N=165). For an analysis of our data, we used the SPSS program(version 14.0). The results indicate that a majority of Hong Kong Chinese female undergraduates perceive their breasts as 'slightly smaller than normal' (n=59, 35.8%) or 'normal'(n=78, 47.3%) in volume, and 'conical'(n=77, 46.7%) or 'flat'(n=46, 27.9%). The results also suggest that Hong Kong Chinese women possess positive breast cathexis, with only a third of the respondents reporting dissatisfaction with their breasts. Women with dome-shaped breasts expressed the most positive breast cathexis, followed by those with cone-shaped breasts. The results also show that Hong Kong Chinese typically purchase 2 brassieres per year, which is a lower purchasing rate than their counterparts in Korea(Cha & Sohn, 2010) and Taiwan(ICT Life Style Research Center, 2004). The findings also demonstrate that the preferred brassiere color is black(57%), unlike in Korea, where women prefer skin-colored brassieres.

• 패션비즈니스
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• 제11권3호
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• pp.87-96
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• 2007

The purpose of this study is to analyse the characteristics of style, color and items of street fashion in Harbin. This kind of study will contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for the strategic establishments of design and marketing in Korean brand launching into China. The results of this study are as follows. The preferred fashion style is casual one, rather than formal one. The order of preference in casual wear is character, jean and sports casual. In the view of color, preference in top color is, white, black, brown and pink. In the bottom, it is blue, white, black and brown. In one-piece, it is white, blue and brown. Throughout all items, the most frequently founded color is white, which might be ascribed to the seasonal influence of summer. The Chinese specific preference of color could not be observed. In aspect of items, the one-piece takes the proportions of more than half of the all the items. The typical details of one-piece dress are irregular hemline and asymmetrical line. While knee length takes proportion of 70%, in item of skirt, the full length is 46.8% in frequency for pants. In one-piece, knee length is 80% amounted as first rank, followed by midi and mini.

• 대한가정학회지
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• 제42권3호
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• pp.195-209
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• 2004

The purpose of this study was 1) to examine the usage of mobile internet by cell phone or palm pilot, etc., 2) to analyze mobile users' lifestyles, 3) to examine preferred fashion services according to users' lifestyles and 4) to investigate service satisfaction and preference with the mobile internet. 193 university students in Seoul were randomly selected as subject. The data was analyzed using descriptive statistics (i.e., percentage, frequency), factor analysis, cluster analysis and ANOVA. The results of the study were as follows: first, most mobile users spent 10 min a day for using the mobile internet (i.e., short message service) mainly in transportation vehicles. Secondly, five factors in the mobile users' lifestyle were named as: 'surfer', 'absorber', 'expert', 'accepter' and 'enthusiast'. Thirdly, two factors in the preferences of fashion service on mobile internet were 'customized information service' and 'ordinary information service'. Fourthly, according to the internet lifestyle, mobile users were classified into three groups: 'mania group', 'follower group', and 'veteran group'. The mania group was the highest group in mobile service satisfaction and service preference. Marketing implications are discussed for the successful mobile business in clothing and textile industry.

• 한국의상디자인학회지
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• 제21권2호
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• pp.1-13
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• 2019

The objectives of this study are (1) to classify fashion consumers based on innovativeness and nostalgia and (2) to explore the differences in product purchase criteria, fashion information sources, and attitudes toward eco-friendly and fast fashion products among the identified groups of consumers. A total of 327 respondents were clustered into four distinct groups: (1) high innovativeness and low nostalgia, (2) high innovativeness and high nostalgia, (3) low innovativeness and high nostalgia, and (4) low innovativeness and low nostalgia. The four groups showed significant differences in the purchase criteria of quality, design, and brands and no difference in the criteria of functionality and washing methods. The four groups preferred different sources of fashion information: fashion magazines, people in the street, and salespeople, but did not differ in terms of social networking services (SNS) and in-store displays. While the four groups had significantly different attitudes toward eco-friendly fashion products, they did not show differences in attitudes toward fast fashion products, excluding usefulness. These meaningful results provide guidelines for developing more effective merchandising strategies for both eco-friendly and fast fashion products.

• 패션비즈니스
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• 제23권4호
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• pp.38-52
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• 2019

This study aimed to examine the factors associated with emotional imagery from Obanggansaek and to analyze the difference between emotional imagery and the preference for Obanggansaek according to demographic characteristics. This study surveyed the responses of 320 participants to a questionnaire. The subjects consisted of men and women in their 20s-50s living in Gyeongnam and Busan region. The data were processed with SPSS 20.0 and were analyzed using factor analysis, t-tests, ANOVA, and Duncan's multiple range test. The results obtained were as follows. Five emotional imagery factors were associated with Obanggansaek: modernity, attractiveness, conspicuousness, soft/hard feeling, and newness. The analysis of emotional imagery for Obanggansaek according to demographic characteristics showed a significant difference in modernity, attractiveness, conspicuousness, and newness with respect to gender; in attractiveness with respect to marital status; in modernity, conspicuousness, soft/hard feeling, and newness with respect to age; in attractiveness and conspicuousness with respect to monthly income; and in attractiveness, soft/hard feeling, and newness with respect to occupation. The analysis of preference for Obangganasek according to demographic characteristics showed that women, married people, people in their 50s, and specialists preferred Obanggansaek the most. The interaction effect between preference for Obanggansaek and the demographic variables showed significant differences between gender and age, gender and occupation, marital status and monthly income, age and occupation, and monthly income and occupation.