• Fashion & Textile Research Journal
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• v.18 no.4
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• pp.498-508
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• 2016

The purpose of this study is to develop an aesthetic and functional bicycle wear for new senior women in their 50s and 60s. Based on the results of the survey, we developed bicycle wear that is friendly to bicycling posture and reflects the preference of new senior women. The results are as followed: First, emphasis is placed on the simple and functional design of the experimental wear consisting of jacket and pants. Jacket is different from the color scheme with the armhole princess line in order for the waistline to look slim. Pants are designed to hold the leg muscles tightly in order to help reduce the muscle fatigue on the bicycle ride. Second, cutting lines and coloring materials are used for the wearer to look slim and the safety of the wearer is planned to secure by inserting the reflective material along the cutting lines on the bicycle ride. Third, the pattern of the experimental wear is designed in consideration of the riding motion of the bicycle. Jacket is designed to have back length longer than front length as compared to the bicycle wears available on the market. Sewing lines in the armpit are designed to be eliminated in order to move the arms smoothly on the ride. Pants are designed to minimize the seam line in consideration of the movement of muscles and ligaments and the experimental wear is produced by combining the material with the functions of cool comfort and stretch.

• Journal of Fashion Business
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• v.6 no.1
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• pp.1-19
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• 2002

The purpose of this study was to suggest the most appropriate design concepts for sportive fashion product based on the analysis of consumers' acceptance of the recent sportive fashion trends according to their lifestyle. The subjects consisted of 295 males and females, between 17 and 35 year-old. A self-report questionnaire with 4 stimuli was employed for data gathering, and the data were analyzed by the methods of frequency, factor analysis, cluster analysis, and Pearson's correlation coefficient. The results of this study were summarized as follows: For the First, the recent sportive fashion trends were categorized into four groups; 'street- sportive' trend, 'futuristic-sportive' trend, 'ethnic-sportive' trend and 'urban-utility sportive' trend. Secondly, based on the result of cluster analysis on consumers' lifestyle, total four consumer groups were identified; 'pursuing sense' group, 'pursuing culture' group, 'pursuing utility' group, and 'indifference' group. Thirdly, the consumers relatively preferred two sportive styles among the four groups, typically representing 'urban-utility' trend and 'street' trend. The typical 'urban-utility' style was particularly preferred by the consumers who desired to express themselves as urban, modern, and luxurious. The typical 'street' style was preferred by the consumers who tried to express themselves as active and fashionable. Finally, preferences of the sportive trends according to consumers' lifestyle were interpreted as follows: the 'pursuing sense' group relatively preferred 'urbanutility' style and 'street' style, the 'pursuing culture' group preferred 'street' style and the 'pursuing utility' group preferred 'urban-utility' style, meaningwhile the 'indifference' group preferred 'street' style and 'urban- utility' style.

• The Research Journal of the Costume Culture
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• v.27 no.4
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• pp.398-413
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• 2019

This study empirically analyzed the influence of fashion brands' marketing issues on actual sales and consumer preference-focusing on evaluation trends of brands over time by using the theoretical background and big data provided through literature. This study examined the influence of three fashion brands (Balenciaga, Vetements, and Off-White) that have recently seen a drastic increase in the number of searched volumes through social networks. To identify the consumer-brand evaluations and trends and the marketing issues, the time period was divided into Groups A and B, which are from 2014 to 2015 and from 2016 to 2017, respectively. This study analyzed the frequency of overlapping keywords by using the R program to graphically visualize the changes over the timeline. Specifically, this analysis extracted data mainly related to bags, wallets and accessories for 2014-2015, but in 2016-2017, all four brands saw a vast increase in the frequency of searching product keywords related to clothing and footwear, and newly extracted ones were the top keywords. When analyzing the big data with these keywords as indicators, I confirmed that the products related to bags, wallets, and accessories were shifted to those related to apparel and footwear. Consumers previously recognized luxury brands such as Balenciaga as accessories-oriented brands that were focused on handbags and sunglasses, but now they are gaining popularity and recognition among consumers as a fashion brand.

• Archives of design research
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• v.20 no.1 s.69
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• pp.143-154
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• 2007

The purpose of this study is to investigate fashion product image evaluation according to life-style groups of middle-aged women. The subject of investigation was 352 middle-aged women from 35 to 59 living in Daegu by random sampling method in April and May, 2005. The investigation was carried out by questionnaires which were composed of 3 sections: Fashion product image measure, Life style research and demographic variables(age, academic background, occupation, monthly clothing allowance, monthly income). The statistical methods to analyze the data were frequency, percentage, average, factor analysis, cluster analysis, ANOVA, Duncan's multiple range test. The results are summarized as follows: 1. As a result of factor analysis for fashion product image, the four factors including noble image, bold image, practical image, female image were extracted. 2. Middle-aged women were classified into four life-style groups including tradition oriented group, negative oriented group, activity oriented group and appearance oriented group. 3. Significant differences in fashion product image preferences according to life-style groups were found. Tradition oriented group preferred noble image and practical image. Negative oriented group tended to pursue practical image. Activity oriented group pursued a bold image. Appearance oriented group liked a noble image the best and then noble image, bold image in order.

• Journal of the Korea Society of Computer and Information
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• v.25 no.7
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• pp.125-134
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• 2020

In this study, Q methodology was applied to investigate the subjective evaluation of department jumpers and characteristics of each type of recognition for college students. As a result of analyzing, they were classified into three types. Type 1 was recognized that the department jumper plays a role of giving a sense of belonging to the department and promoting the department. In addition, it was analyzed that wearing a department jumper would be cautious, but the activities were comfortable and people around me gave good evaluations and thought it had the effect of enhancing my confidence. In the case of type 2, the department jumper was satisfied because it was an easy-to-work and non-fashionable design, and was always worn when going to university. Type 3 was a type that gives a sense of belonging when wearing the department jumper, and that it was good for the department jumper to follow the fashion. It is thought that a department jumper with a good fit should be developed by reflecting the physical characteristics, showing the image or symbolism, so that the department jumper of college students can function as a uniform.

• Journal of Fashion Business
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• v.21 no.4
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• pp.105-115
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• 2017

Continuous lifting and carrying of babies constitutes a serious physical burden, leading to issues such as muscle fatigue and pain in child-care workers. However, there is a lack of research on the pressure and subjective comfort of baby carriers that are commercially available in the market. Therefore, this study was intended to determine the most comfortable and least burdensome type of baby carrier. This was done by analyzing muscle activity and pressure when subjects carried babies using three types of baby carriers. The types of baby carriers evaluated included a 'baby carrier of thin shoulder straps without back support band (X-type)', a 'baby carrier with a back-support band and without a hip sheet (H-type)', and a 'baby carrier with back support band and hip support (H-hip type). The subjective comfort of subjects wearing each type of baby carrier was investigated and compared to the objectively measured data. As a result, the X-type baby carrier showed the heaviest pressure on the shoulders and the subjective comfort was found to not be good. On the waist region, the H-type and H-hip type baby carriers showed significantly less muscle activation than the X-type baby carrier. However, subjects showed a stronger preference for the X-type baby carrier on the waist region, despite greater muscle activation. This appears to be because although the back-support band disperses the weight and thus improves physiological comfort; the wearers feel cramped and thus, lower their psychological comfort.

• Journal of the Korea Society of Computer and Information
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• v.26 no.8
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• pp.113-125
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• 2021

This study aimed to develop a new Hanbok Jeogori prototype based on design extracted through a preference survey on new Hanbok Jeogori. This study was conducted based on K-patterns selected as excellent patterns in prior research and utilized the SPSS 27.0 program for analysis of appearance evaluation. As a result of the first appearance evaluation and garment pressure evaluation, the shoulder area was required to be modified, so the shoulder end point was moved within 1cm to rearrange the armhole line. Modification of sleeve length and circumference was also required, reducing sleeve length by 1.5cm and sleeve circumference by 0.5cm at both ends. As a result of the second evaluation, the length of Jeogori, hem circumference, and sleeve length were required, reducing the length of the front and back Jeogori by 1 cm and reducing the sleeve length by 1cm. The hem circumference was reduced by 0.2cm each in the princess line, which was highly evaluated in the final evaluation. In future research, it is thought that pattern studies by material, length, and age should be conducted and corrections should be derived through actual wear experiments.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.958-967
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• 2009

Just as various religions of the world have multiple systems based on their own belief system respectively, religious costumes, which are the expression of religion, are varied in forms according to different religions. Nonetheless, this research attempts to examine the universal features of the variety of religious costumes. Since the range of this research is broad and the limit of study is clear, this research confines the study objects into world's four high religions. The purposes of this research are as followings; first, the investigation of the world's high religions, second, the study of the figurative attributes of religious costume to study and discuss the universality of figurative beauty and aesthetic value. Figurative attributes are distinct in religious costume. First, the non structural feature of composition, and the manner in which the costume is worn. Second, the rich silhouette covering the body. Third, the restraint and inhibition of decoration, and fourth, the preference of achromatic color and monotones. 'The beauty of concealing', derived from the religious absolute and chastity, 'The beauty of chastity' influenced by the restraint of decoration and design, and 'The beauty of nature' as the drapery and non structural feature are the universal aesthetic values. Human beings tend to contact the divine beings by pursuing the essential thing and concealing the body through religion. The forms of concealment and chastity, mentioned above are reflected in the usual costumes, affected by religion as well as religious costume.

• Journal of the Korean Society of Costume
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• v.55 no.1 s.91
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• pp.25-42
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• 2005

Costume is a formative art expressed by active human unlike the field of other living formativeness, and an expression of social actions based on a style of culture in a period. Therefore, costume has a deep connection with a mode of living and is recognized as a 'culture for living', and is more characteristic culture than all metaphysical cultures including architecture, craft, painting, and sculpture. Therefore, it expresses wearer's status or social standing, and furthermore, ideas and values of the times with aesthetic features in their form, color, materials, and pattern, so it is expressed as a mirror reflecting the phases of the times as. Korean costume had been dressed until the period of the Joseon Dynasty without a great change and started to be simplified in a simple style on the grounds of inconvenience in behaviors with the opening of an interchange of Western culture in the civilized period. And, this movement had been continued and Korean costume had been applied as an everyday dress under the name of 'Reformed Korean Costume'. Since the middle phase of 1980s, it aroused many people's interests with the introduction of designs focused on activity and convenience. In 1990's, many people had taken a growing interest in Korean costume with development of various designs keeping pace with the internationalization period and Korean Costume had been revitalized under the name of 'The Modernized Korean Costume'. And, since the 21st century, the advanced communication and full-scaled import of Western fashion have made the introduction of many fashion information in the world into Korea, affected greatly the fashion market, led consumers' sensitivity on a trend to be increased. Therefore, a design accepting a trend 'The Modernized Korean Costume' with fashions has risen. Second, this study is an attempt to suggest a revitalization method of domestic casual Korean costume brands by developing and suggesting competitive and highly value-added products with connection of practicality, variety, and highly sensitive fashion styles. For theoretical study, domestic and foreign literatures, academic journals, professional monthly magazines, and newspapers were examined. And, a process of change and features of the Korean fashion since the civilization period, and concept, features and images of casual Korean costume were analyzed, On the basis of analyzing image, features, and consumers' preference of the modernized Korean costume, a design development plan was established and 10 suits of costume were designed and made.

• Science of Emotion and Sensibility
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• v.24 no.1
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• pp.105-114
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• 2021

This study determines the differences between Korean female university students and their Chinese counterparts residing in Korea by evaluating the subjective sensation and tactile preference in fabrics for casual shirts. Seven types of white causal shirt fabrics were selected as specimens from those available in spring and autumn shirt collection. The fabrics were made from various fibers (cotton 100%, polyester 100%, flax 100%, polyester 80%/cotton 20%, polyester 65%/cotton 35%, polyester 50%/cotton 45%/spandex 5%, and polyester 50%/modal 50%). Forty Korean and Chinese female university students subjectively assessed the subjective sensation of fabrics used for casual shirts. Participants were asked to observe the seven types of fabrics and complete the questionnaire. The subjective sensation to be assessed for white casual shirt fabrics was classified into the following four factors: smoothness, lightness, softness, and stretchiness. Subjective sensation factors showed partially significant differences by nationality. Korean female students evaluated cotton fabric as being light, whereas their Chinese counterparts evaluated the polyester/cotton/spandex blended fabric as light. Korean female students evaluated polyester/modal blended fabric as being stretchable. The tactile preference for fiber composition of the fabrics showed partially significant differences by nationality. Korean female students preferred cotton 80%/polyester 20% blended fabric, polyester 50%/cotton 45%/spandex 5% blended fabric, and flax 100% fabric. The subjective sensation of the fabrics had different effects on preferences by nationality. Smoothness and softness had positive effects on preferences for the fabrics of Korean students. However, smoothness, softness, and stretchiness had positive effects on the preferences of Chinese students. The subjective sensation and tactile preference for casual shirt fabrics showed a difference between Korean female students and their Chinese counterparts. Therefore, when planning casual shirt fabrics for female university students, it is necessary to reflect on these differences in subjective sensation and tactile preference.