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http://dx.doi.org/10.9708/jksci.2020.25.07.125

Analyzing the Type of Recognition for College Students' Department Jumpers  

Cha, Su-Joung (Dept. of Fashion & Clothing, Mokpo National University)
Abstract
In this study, Q methodology was applied to investigate the subjective evaluation of department jumpers and characteristics of each type of recognition for college students. As a result of analyzing, they were classified into three types. Type 1 was recognized that the department jumper plays a role of giving a sense of belonging to the department and promoting the department. In addition, it was analyzed that wearing a department jumper would be cautious, but the activities were comfortable and people around me gave good evaluations and thought it had the effect of enhancing my confidence. In the case of type 2, the department jumper was satisfied because it was an easy-to-work and non-fashionable design, and was always worn when going to university. Type 3 was a type that gives a sense of belonging when wearing the department jumper, and that it was good for the department jumper to follow the fashion. It is thought that a department jumper with a good fit should be developed by reflecting the physical characteristics, showing the image or symbolism, so that the department jumper of college students can function as a uniform.
Keywords
College student; Department jumper; Recognition; Preference; Type;
Citations & Related Records
Times Cited By KSCI : 14  (Citation Analysis)
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