• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.306-315
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• 2006

Today, the uniform is perceived being important, because it transmits the unique company image through visualization of images, improves efficiency of work, and increases the feeling of belonging. Therefore, the purpose of this project was to make the winter uniform for the personnel in the manufacturing and the business departments of Korea Tobacco and Ginseng Corporation. The functional, aesthetic, and symbolic aspects were fully considered throughout the design process for the new uniform. To reflect the worker's opinions, the questionnaire method was used. The questionnaire was made up of the questions about the evaluation criteria and design preference for uniform. The result of the survey was reflected on the uniform design. The uniform consists of a jumper and a pair of pants. The jumper for manufacturing workers has two patched pockets with gussets. It has a convertible collar and a horizontal tuck on front panel. It has an open fastener on the front and a flap to cover the fastener. It has two types of pockets inside for functional reason. The welt one is for a wallet and the small one is for a pen. For the material, melanges with two tones of gray color was used, so it gave the sophisticated look on the uniform. The jumper for business workers also has a convertible collar and inside pockets. It has two slant slash pockets with welt. In addition, it has an attachable fur collar which gives thermal protection and aesthetic effect. The fabric has small check pattern and was made of wool. The pants are a basic trouser style with two pleats on the front.

• Smart Media Journal
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• v.9 no.2
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• pp.63-68
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• 2020

One of the most important parts of the user experience in mobile device interaction is navigation design. Navigation design plays a key role in enabling users to perform their desired functions and to access the information and content they need by mobile applications. In this process, differences in cultural characteristics and backgrounds of users may affect the navigation design, and thus the user experience may represent a significant difference. This study compared the navigation design of popular mobile shopping applications in China and the United States to examine the differences and analyzed the reasons. Based on this comparison, we proposed that the Chinese preferred rich information, colorful images and various menu styles, while Americans preferred simple designs, layouts and limited types of menu. In addition, two types of mobile shopping application navigation design schemes reflecting cultural characteristics were evaluated to examine the difference of Chinese and American users' preference, and the validity of our study was verified based on the results.

• Lingua Humanitatis
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• v.1 no.1
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• pp.33-63
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• 2001

This article does not deal with a theory or theories in the usual sense of the term but rather harks back to its etymological source, theorein ' to look at.' The phrase 'theory of language' thus purports a 'view of language' and does not carry the force of scientific explication of language. In fact, the word ' scientific' or 'science' per se originates from scire 'to know' and is here to be considered not so much in regard to some kind of positivistic methodology as a form of knowledge. If this exposition sounds unduly ingenious, that is because one is caught up in all kinds of presuppositions about the words under consideration. Sometimes, when we come to grips with an issue that strikes our mind as truly important, our language, by the light of which we hope to proceed safely, plays the will-o'-the-wisp instead and leaves us in the middle of a murky maze, twisting what was at first blush a mere cinch into a Gordian knot. On such occasions, etymology comes along the way and sends us back to itself as its own principle: Resort to etymos logos 'original, true word'! The main thrust of the present study is that alongside the quantitative, positivistic thought there is another equally valuable mode of qualitative and humanistic thinking that makes a whole gamut of new and concrete investigations possible, that an integrated theory of language is Possible by way of a happy amalgamation of diversified, humanistic views of language. With this idea as the leitmotif we explore two models of theory which typically set themselves up for a 'scientific' approach to language: analytic philosophy that delves into what it calls logical simples, and contemporary linguistics that stubbornly teeters around some formal rigor or other. It is argued that they are both characterized by a looking away from the fluid, ill-definable aspects of language, giving a preference to segments and isolated facts as a means to avoid those larger wholes and totalities which if they had to be seen would in the long run lead to an uncomfortable state of mind. Language, in the final analysis, is a Protean entity: so capricious and multifarious, and yet so noetic and prophetic, that we should catch sight of its picturesque images in their entirety to give form to an integrated theory of language.

• The Research Journal of the Costume Culture
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• v.11 no.5
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• pp.778-792
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• 2003

This study is to review, in the social and cultural context, the main causes for the sportism that prevails in modern fashion, and to analyze the typical expressions in the domestic fashion. Many factors attribute to the advent of sportism such as rapid development and cultural changes toward sports, increase in leisure time and abundant opportunities, new fashion materials resulting from new technologies, emerging youth culture and increasing preference for such culture, and the postmodernism. With this background, sportism, which has been appearing in the domestic fashion, falls into 5 categories as follows based on the type of its expression. “Urban Street Sportism” is affected by the new sports culture of urban young people, which is characterized such that body line is disregarded with over-sized garment in layered style without considering T.P.O. concept. “Romantic Sportism” applies colors, fabrics and details of romantic images to sporty items, or culminates the feminine and elegant sportism by using the sporty fabrics and details along with romantic items. “Vintage Sportism” is characterized by its well-refined, high quality expression of naturally worn for long time, which is affected by the postmodernism. “Urban Utility Sportism,” which is developed with such design factors as fabrics, styles, details and colors with emphasis on their utility and functionality, explicitly accommodates the changed modern life styles particularly in urban areas. Lastly, the military image, which was developed during the Iraq War along with simultaneous anti-war activities, and the peace messages, which deliver the mankind's hope for the world peace and social wellness, formulate the “Military Sportism”.

• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.704-712
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• 2013

Contemporary young men are consumption-oriented, pursue ideal male images displayed in commercials, and are highly interested in fashion, beauty, and appearance. This metrosexual tendency(which values appearance) is largely influenced by mass media. This study examines how men's media information utilization influences appearance awareness and metrosexual tendency as well as how these two variables influence cosmetics consumption and fashion product consumption behavior. The results are as follows. First, metrosexual tendency consists of four dimensions: fashion involvement, pursuit of individuality beyond sexuality, cognition of fashion taste, and preference of a high quality product. The sum of variance is 65.594%. Second, media information utilization influenced metrosexual tendency and metrosexual tendency influence cosmetic consumption, brand-sensitive consumption and commercial-sensitive consumption; however, it did not affect price-sensitive consumption. Third, media information utilization affected appearance awareness; however, appearance awareness did not affect metrosexual tendency. In conclusion, appearance management behavior for men in their 20s is clearly affected by media. This phenomenon is caused by the metrosexual desire to express identity through fashion. Men in their 20's do not take care of their looks because of the social perception of appearance (as related to showing off their competence or pursuit of social success); rather, they have a desire to express their individuality and personally enjoy grooming and maintaining their appearance. Therefore, we can expect increased beauty and fashion expenditures.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.297-307
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• 2015

This study reviews equipped with enhanced capability of medical care, quality service, accessibility, and consumer awareness to be a competitive and representative local healthcare service provider with improved administrative efficiency. The method of analysis are ANOVA and Structural Equation Modeling. The results which revealed the significant difference among demographic factors in determining the preference or degree of satisfaction at medical service to select local healthcare institutions suggest that the close review on the needs of groups of major customers of local healthcare institutions are necessary when preparing the strategy of specialized medical service of local healthcare institutions. this suggests that both images would be important factors to secure the competitive advantage of local healthcare institution and therefore the strategy maximized the enhancement of medical service with embossed image of hospital to attract customers of medical service is needed.

• Korean Institute of Interior Design Journal
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• v.24 no.5
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• pp.99-107
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• 2015

The purpose of this study is to analyze the change of visual stimulus of users to the space through the experiment of EEG and the satisfaction of users depends on the lighting. To do that, the results measured with EEG experiment focusing on Beta ${\beta}$ were compared to each other to figure out difference in the changes of the activation of human brain on lighting's situation as the lighting off and on in the same space. The difference in the results was verified according to the characteristic of users which classified with 4 types of the spatial sensitivities. The results of this study are as following. Firstly, the spacial sensitivity of user is to communicate well with the different senses with stimulus through interaction among the elements. At this time, the brain plays a major role in build the spacial sensitivity of users as the place to make form. Secondly, there are the differences in the activation of brain depends on lighting situation even in the same space. The stimulus into the brain became generally stronger in images with lighting on than off. Especially, the response in the occipital lobe which connected with the visual center turn out strongly in the image of 'modern natural'. Because the visual stimulus interact well with the bright color, the reflectional texture and the rough texture painted the dark color. Thirdly, the satisfaction of users changed with lighting in the space. But we could know that the satisfaction of users isn't be related to the visual stimulus through the results of this study. Finally, there isn't the difference in the activation degree of brain according to the characteristic which are preference of users into 4 types of the spatial sensitivity through the results came from ANCOVA(analysis of covariance) with SPSS Program 22.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.187-190
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• 2008

China has had a long preference in red. The color, symbolizing the sun, has a special significance, which stems from ancient times. The worship of the sun in the primitive society has been inherited by means of the collective unconsciousness; the sun has represented a variety of values such as nobility, purity, integrity, prosperity, success, happiness, good fortune, auspiciousness, and still much more. This research studies how the Chinese artworks visualize the color 'red', emphasizing the image of China and her culture. To do this, "Red Color" in Chinese posters from the past to the present were analyzed. While the images in red were delivered with a strong political connotation in the middle of the 20th century, as time passes by, the world trend of globalization has led the recent poster design in China to present red as the color standing for Chinese tradition, culture and spirits, which have flown throughout the 5000-year-long history.

• Korean Institute of Interior Design Journal
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• v.21 no.5
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• pp.85-97
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• 2012

This study is aimed to identify the color characteristics of the current Korean Brand Apartment, focused on the color of kitchens and dining rooms in the cyber model houses. The Brands which were selected for this study ranked from first to fifth in the contractor ranking and now account for 64 percent of the apartments in sale in Seoul and Gyeonggi Province. In addition, the size between $99m^2$ and $165m^2$ were selected, because it was most preferred at the 2011 survey for user preference on the size of apartment. As this study is for the colors shown on the monintor, colors were extracted from the images of web site with L*, a*, b*. And then, they were converted to Munsell values through computer program, which values were used to identify the color characteristics of hue, tone and to apply the theory of Moon Spencer. The result of the study on the color characteristics of the kitchen and dining room of the five brands' apartments is as follows. Regarding the color use, most of the brands used Y and YR color while as the accent color, P, PB and G were used. This result of main color use for hue was same as the guideline by the literature review, but color for tone showed the difference between brands and the difference between sizes. Next, regarding the color combination, first ambiguity of color harmony was shown the most. And the larger the size was, the more the contrast of color harmony was shown. It means that the color tone had close relation with the sizes of households.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.17 no.6 s.123
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• pp.547-552
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• 2007

SAFRS(spontaneous acoustic field reproduction system) is a system to sense changes of surroundings and produce sounds which can go well with environment elements sensed by the system in to the space. The sounds were judged by individual evaluation and, the classification of the preferred sounds according to the mood of the space was suggested in the former study. Effectiveness of SAFRS with field application was validated by prior studies which dealt with researching acoustic environment, evaluating images of sounds, and rating environment with existence and nonexistence of sound resources such as fountains and the system after applied in D university. In this study, for more effective field application of SAFRS, research for the acoustic environment around sound resources and subjective evaluation of the preference of the sounds from the resources were made and it was considered that the results of the experiments should be primary information to propose proper sound level to be offered by the system. The results of the study are as follows; 1) It was considered that the ambience of the center road was dependent upon produced sounds by the system and water sounds of the fountain and that of walk way was mostly dependent upon produced sounds. 2) The results of the subjective evaluation showed that the distance from sound resources was suggestive; the more distant from produced sounds the less full and clear the sounds, the less distant from the sounds of water the more delight and idyllic ambience, and the less distant from the forest the more idyllic ambient and diversity. 3) The results upwards were telling that an average value of six elements for the evaluation was even at the place set back 10.2m from center road and walk way. And harmony of all sounds of the place should be considered to propose suitable sound level of SAFRS.