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http://dx.doi.org/10.14400/JDC.2015.13.5.297

Through a selection factor analysis of the local healthcare institutions Building complex medical services strategy  

Lee, Jin-Woo (Cheonan Medical Center)
Ahn, Sang-Yoon (Dept. of Hospital Management, Konyang University)
Lee, Chong Hyung (Dept. of Hospital Management, Konyang University)
Lee, Moo-Sik (Dept. of Preventive Medicine, Konyang University)
Kim, Kwang-Hwan (Dept. of Hospital Management, Konyang University)
Publication Information
Journal of Digital Convergence / v.13, no.5, 2015 , pp. 297-307 More about this Journal
Abstract
This study reviews equipped with enhanced capability of medical care, quality service, accessibility, and consumer awareness to be a competitive and representative local healthcare service provider with improved administrative efficiency. The method of analysis are ANOVA and Structural Equation Modeling. The results which revealed the significant difference among demographic factors in determining the preference or degree of satisfaction at medical service to select local healthcare institutions suggest that the close review on the needs of groups of major customers of local healthcare institutions are necessary when preparing the strategy of specialized medical service of local healthcare institutions. this suggests that both images would be important factors to secure the competitive advantage of local healthcare institution and therefore the strategy maximized the enhancement of medical service with embossed image of hospital to attract customers of medical service is needed.
Keywords
Complex Medical Care Service; Accessibility; Personal Service; Awareness of Hospital; Perceived Cost-Effectiveness of Customers' Value;
Citations & Related Records
Times Cited By KSCI : 11  (Citation Analysis)
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