• Title/Summary/Keyword: poster art

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The illusional expression seen in the modern poster art (현대 포스터에서의 착시적 표현)

  • 노시연
    • Archives of design research
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    • v.15 no.2
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    • pp.71-80
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    • 2002
  • The artistic idiom of expression in modern poster art make great use of visual illusion. These visual illusions serve carne in sharp relief the idea or concept the artist wishes set forth to the viewer. However we must look at area beyond the psychological impact of visual illusion to the evolutionary history of past and present poster art. The yes of such investigation reveals that the interest in the sub psychological impact of visual illusion is especially deep and reaches for back into the past in the West. Looking at the a of the 15th century in Europe, there is the tradition of drawing that gives the illusion of distance depth, arid substance know as trompe l'oeil, while actually utilizing a flat surface. On needs only look at the works of Arzhibauld, anamolphoses and the surrealism in the works Eschew to realize their influence modern poster art.

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Utilizing Plan for Computer Graphics in Elementary Design Education - Focusing on Poster Expression Lessons - (초등학교 디자인 교육에서 컴퓨터그래픽 활용 방안에 관한 연구 -6학년 포스터 표현지도 내용을 중심으로-)

  • Jung, Woo-Suk;Moon, Hyun-Joo
    • Journal of Science of Art and Design
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    • v.9
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    • pp.117-136
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    • 2006
  • The purpose of the present study is to explore the possibility of computer graphics as a new expression tool for high-grade elementary students' poster making by suggesting specific teaching-learning methods focused on expression using computer graphics to make posters in Unit 9 'Designing Notices' for 6th-grade elementary students. Through this study, we confirmed various possibilities of computer graphics as a new medium for art education and particularly its possibility for children's creative expression activities in expressing images hard to express with paper and brush and applying desired colors to the picture. The use of computer graphics as a new paradigm of art education in the 21st century is expected to contribute to the improvement of diversified visual literacy. Thus, art class in school education needs to take an active attitude in intrdoducing various multimedia.

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American Posters and Book Cover Design in the 1890s-Focused on Harper's and The Inland Printer (1890년대 미국의 포스터와 책표지 디자인-<하퍼즈>와 <인랜드 프린터>를 중심으로-)

  • 강순천
    • Archives of design research
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    • v.21
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    • pp.109-121
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    • 1997
  • The poster in America was considered merely a means of advertising until the late 1880s, and was not thought to have any intrinsic value. During the 1890s, the poster in America came into its own as a medium of artistic expression, and it was recognized anew as an medium of advertising. The production and circulation of posters became active, and it won the popularity of poster collectors. But the American poster renaissance flourished for a few brief years in the 1890s. In this thesis, I paid attention that the art poster in America was mainly a product of the publishing trade, and that it's rise and fall was connected with the circumstances of the publishing business. In chapterII, I discussed the growth of publishing business and the phenomenon of poster craze, and tried to figure out the characteristic of American poster design in 1890s. The American poster boom was formally initiated in Spring 1893, when Edward Penfield published the first of his monthly designs advertising Harper's Magazine. Penfield created a native American tradition of realism in the series of Harper's posters, his figures are realistic though anonymous, and are drawn without distortion or grotesquery, and details are reduced to essentials but not eliminated. In chapterIII, I discussed the change in book cover design in the 1890s. The rapid evolution of book and magazine covers was largely a reaction to the poster craze. Most magazines were issued with the same standard covers month after month at that time. In 1894, when William Bradley was asked to design a standard cover for the Inland Printer, he convinced the publishers to change the cover with every issue instead of designing one permanent cover. With the poster craze at its height, posters became big business, but still they were not very successful as advertisements. Because collectors of the 1890s were more interested in acquiring posters than in buying books. Significantly, this was also the moment when poster like designs began to appear on the covers of books and mass magazines. Publishers took notice of an idea. If the eye-catching design was on the cover itself rather than on a separate poster, the customer who wished to acquire the design would be obliged to buy the magazine. So there was no distinction stylistically between the posters of the 1890s and the magazine covers of the early 1900s. At the same time, the artistic poster was beginning to decline. While the most typical advertisements of the 1890s were the book and magazine posters of Bradley and Penfield, after 1900 advertisements for manufacturers' products played an increasingly prominent role. They would never again assume the leading role that they had played in the 1890s.

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A Study on the Teaching of 'Function' utilizing the Graph Art - Case study focusing on the activities of Ulsan WISE Science Camp - (Graph Art를 활용한 함수 지도에 관한 연구 - 울산 WISE 과학캠프활동을 중심으로 한 사례연구 -)

  • Chung, Young-Woo;Kim, Boo-Yoon
    • The Mathematical Education
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    • v.51 no.3
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    • pp.197-210
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    • 2012
  • In this study, we will develop and implement the teaching program of 'Function', on the subject of "Poster-Making utilizing the Graph Art" in the Math Camp for middle-school students. And we will examine the didactical significance through student's activities and products. The teaching program of 'Function' utilizing the Graph Art can be promoted self-directly the understanding of 'Function' concept and the ability for handling 'Function'. In the process of drawing up the graph art, in particular, this program help students to promote the ability for problem-solving and mathematical thinking, and to communicate mathematically and attain the his own level. Ultimately, this program have a positive influence upon cognitive and affective and areas with regard to mathematics.

Study for making movie poster applied Augmented Reality (증강현실 영화포스터 제작연구)

  • Lee, Ki Ho
    • Cartoon and Animation Studies
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    • s.48
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    • pp.359-383
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    • 2017
  • 3,000 years ago, since the first poster of humanity appeared in Egypt, the invention of printing technique and the development of civilization have accelerated the poster production technology. In keeping with this, the expression of poster has also been developed as an attempt to express artistic sensibility in a simple arrangement of characters, and now it has become an art form that has become a domain of professional designers. However, the technological development in the expression of poster is keep staying in two-dimensional, and is dependent on printing only that it is irrelevant to the change of ICT environment based on modern multimedia. Especially, among the many kinds of posters, the style of movie posters, which are the only objects for video, are still printed on paper, and many attempts have been made so far, but the movie industry still does not consider ICT integration at all. This study started with the feature that the object of the movie poster dealt with the video and attempted to introduce the augmented reality to apply the dynamic image of the movie to the static poster. In the graduation work of the media design major of a university in Korea, the poster of each works for promoting the visual work of the students was designed and printed in the form of a commercial film poster. Among them, 6 artworks that are considered to be suitable for augmented reality were selected and augmented reality was introduced and exhibited. Content that appears matched to the poster through the mobile device is reproduced on a poster of a scene of the video, but the text informations of the original poster are kept as they are, so that is able to build a moving poster looked like a wanted from the movie "Harry Potter". In order to produce this augmented reality poster, we applied augmented reality to posters of existing commercial films produced in two different formats, and found a way to increase the characteristics of AR contents. Through this, we were able to understand poster design suitable for AR representation, and technical expression for stable operation of augmented reality can be summarized in the matching process of augmented reality contents production.

The Intensification for Environmental Education in Art Education (미술과에서의 환경 교육 강화 방안)

  • 박소영
    • Hwankyungkyoyuk
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    • v.12 no.1
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    • pp.225-241
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    • 1999
  • The art subject deals with aesthetic experience within natural environment around and artificial environment, and it represents the experience through formative arts. And it also extends the aesthetic experience by making students appreciation of the works of art. In the main text of this study was studied with the connection with environmental education on the basis of the characteristics of art subject. That is, in the art education there can be an understanding of the harmony between natural environment and artificial one and their relationship and, furthermore, more positive environmental education can be possible by environmental murals, environmental sculpture, environmental design, packing design, poster design, elf through systematic formative arts. In addition, the art education can make students keep sensitivity to the natural and artificial environment through the appreciation of a variety of art works made with a theme of environment or through the appreciation of the works in the environment around our lives. Also, it can lead to acquire the desirable values and attitudes toward the environment by discussing the harmony of environmental development and environmental preservation visually. In the second place, this relation described in detail by each grade according to the contents of the 7th curriculum for the art subject. In the third place, the following were suggested: the goals for the environmental education in the art subject, the direction of environmental education, the organization of contents related to environment and their emphases, and the main teaching and learning methods for environmental education.

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The Chinese Paper-cut art use elements of modern China in Advertisement poster design (중국 포스터 광고에 있어서 전통 전지요소의 활용 사례 연구)

  • Wang, Teng;Noh, Hwangwoo
    • Proceedings of the Korea Contents Association Conference
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    • 2014.11a
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    • pp.141-142
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    • 2014
  • 지금 사회는 물질중심에서 정신(문화)중심의 뉴 패러다임을 맞이하고 있다. 소득수준이 향상되면서 물질뿐만 아니라 국가의 전통문화, 민간 공예, 지방 전통 등 정신적인 측면이 강조되고 있다. 따라서 본 논문은 중국 전지요소를 활용한 포스터 광고 디자인을 통해 전지 요소로서의 활용 가능성을 확대하고, 중국 전통 전지공예의 가치를 재조명하는 동시에 중국 광고 포스터 디자인의 현지화 및 세계화에 대한 가능성을 연구해 보았다.

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Socialist Pop After Cultural Revolution (문화혁명기 이후의 중국의 사회주의 팝아트)

  • Park, Se-Youn
    • The Journal of Art Theory & Practice
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    • no.6
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    • pp.27-50
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    • 2008
  • This thesis examines contemporary Chinese painting after the Cultural Revolution(1966~76), focusing upon so-called "Chinese Pop art", which I termed as "Socialist Pop art". I considered the art of this period within the broader context of social changes especially after the Tienanmen incident of 1989. After the Cultural Revolution during which idolization of Chairman Mao was at its peak, one of the major changes in communist China was that an anti-Mao wave was generated in almost every social class. For example, novels that revealed the hardships during the Cultural Revolution were published. Posters that openly criticized the Maoism were also produced and displayed on the walls, and demand for democracy spurred widespread activist movements among young generations. These broad social changes were also reflected in art. A variety of art movements were introduced from the West to China, and after a period of experimentation with the new imported styles, artists began to apply the new artistic idiom to their works in order to visualize their own social and political realities they lived in. It was a shift from earlier Socialist Realism to a new expression either directly or indirectly, "Socialist Pop", an amalgam of Socialist Realism and Pop art tradition. After the 1989 crackdown of Tienanmen Square protest, when communist government quelled with brutal measures the students, workers, and ordinary people who rose for democracy, greater urge to protest the Deng Xiaoping regime emerged. This time coincided with the gradual emergence of art using Pop art vocabulary to satirize the social reality, the Socialist Pop art, along with many other art forms all with avant-garde spirit. One of the most frequent subjects of Chinese Pop art was visual images of Chairman Mao and his Cultural Revolution, and new China that was saturated with capitalism, which tainted the Chinese way of life with a Western way of consumerism and commercialism. The reason for the popularity of Mao's image was spurred by the "Mao Craze" in the early 1990's. People suddenly began to fall in a kind of nostalgia for the past, and once again, Mao Zedong was idolized as an entity who can heal the problems of modern China who had been marching towards their ultimate destination, the economic development. But this time Chairman Mao was no more an idol but just a popular, commercial product. He is no more an object of worship of almost religious nature but he has become an iconography symbolizing the complex nature of present Chinese society. During this process of depicting the social reality, Chinese artists are making the authority and sanctity of Maoism ineffective. Dealing with this new trend of contemporary Chinese art in view of "Socialist Pop art" two manners of re-creating Pop art can be illustrated: one that incorporates the propaganda posters of the Cultural Revolution; the other borrows from Chinese traditional popular imagery or mass media, such as photos taken during Mao era. What is worth mentioning is that these posters and photos of the Cultural Revolution can be identified as 'popular' media, as they were directed to educate the popular mass, thus combination of this ingenuous pop media with Western Pop art can be fully justified as a genre unique to China. Through this genre, we can discover a new chapter of the Chinese contemporary painting and its society, as their Pop art can be considered as self-portraits true to their present appearances.

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A study of Exhibition Planning based on the Installation Art - Focused on an Environmental Poster Exhibition - (설치미술의 배경과 전시디자인에 관한연구 - 국제교류 환경포스터 디자인전을 중심으로 -)

  • Shin, Seong-Hoon
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.173-180
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    • 2009
  • Increased appetite for art and design due to improving the economic standard of living and industrial community recognized the value of art in the profitable aspect currently demands various exhibitions in various environments. These social needs and changes in corporate culture to meet the rapidly expanding opportunities for artistic exhibitions, and this modern exhibition outside of the conventional gallery requires more for designers to work with various exhibition spaces, and the opportunities are increasing further. Various types of exhibition space in the exhibition planning an unspecified environment best suited to each exhibit space has been designed to require. This comprehensive study of an environmental poster exhibition held in the Seoul Institute of the Arts, MA-block lobby during 2009.06.10-06.19 was a part of the international exchange projects between Seoul Institute of the Arts and California State University, Northridge. Planning and designing throughout the exhibition in an unspecified space for exhibition requires more creativity and flexible approaches than in the general exhibition gallery.

Research about China painting techniques which be used in post design (중국 수묵기법을 활용한 포스터디자인 사례분석에 관한 연구)

  • Huanf, Qin;Kim, Se-Hwa;Ahn, Byoung-Jin
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.712-716
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    • 2008
  • Traditional Chinese painting, which had formed a language of Chinese peculiar painting art, had begun from modern poster designs and tied up with the range of the various visual art, It is not only to convey information but also show the traditional Chinese culture thinking to audiences through pen, ink and depth of color, Traditional Chinese painting divided the method of painting into ink graphics performance, ink performance technique, Performance of ink brushwork, then according to the performance of classification and analysis of their characteristics.

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