• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1155-1166
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• 2001

The purposes of this research were 1) to identify shopping orientation according to customer's personality type, 2) to examine perceived importance of service and satisfaction of service related to customer's personality type, 3) to find the relationships of evaluation of salesperson's service and re-purchase intention in each of customer's personality types. The data were collected via self-administered questionnaires from 434 female formal wear shoppers. and were analyzed by frequency, factor analysis, ANOVA, Chi-square test, and multiple regression analysis. The results of this study were as follows: Shopping orientations varied according to customer's personality type. E type had stronger Hedonic/self-confidence than I type, F type had higher Depending decision making than T type and P type had higher Quick decision making than J type. And service items satisfied the customers with a certain personality type. E type was satisfied with timely and proper A/S, not forcing to purchase and trustful behavior of salesperson more than I Type was. And also with expertise, individualized care, polite attitude, and merchandising promotion. N type was satisfied with individualized care more than S type was. A service evaluation criterion affected the re-purchase intention for a customer with a certain personality type. Customer's convenience in E. I. S, N, T, F, J types had a significant effect on re-purchase intention. And Expertise/ care in E, N, T, J types had a positive effect on re-purchase intention. also Politeness in E, I, S, N, T, J, P types did. But in only E type, Merchandising promotion affected re-purchase intention.

• Fashion & Textile Research Journal
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• v.6 no.5
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• pp.605-612
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• 2004

This is a study which evaluates the brand personality on casual brands according to the sensibilities of consumers. Focus is placed on classifying the sensibilities of consumers through G sensibilities developed by the Fuji Research Institute in Japan, and then on investigating brand personality of casual wear, Levi's in particular. The subjects are 187 male and female college students living in the Busan area. Data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient, and ANOVA. The results of data analysis are as follow; First, in the distribution of G sensibility type, the majority of the respondents have G3(whimsical) type, and then followed by G1(my pace) type, G4(active) type, G2 type(active) type and then G5(sensualist) type. Second, as a result of brand personality evaluation on the casual brands, it has been represented by the following 5 factors; passion, competence, honesty, sophistication, and sentiment. Third, the brand personalities according to G sensibilities showed significant differences among respondents; G5 type(sensualist) especially showed the highest brand personality in the passion and sentiment factors, which are distinctive in the brand personality of Levi's. Consumers of G1 type, G2 type, G3 type, and G4 type showed high brand personality in the competence and honesty factors. The evaluation of brand personality, case study for products development and application, and application of the results need to be continued for follow-up study.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.3
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• pp.25-59
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• 2010

The purpose of this study is to investigate the relationship between personality type and reading tendency in order to investigate the possibility of bibliotherapy based on different personality types. The study mainly focused on three aspects of personality types - converge type, emotional type, instinctual type - and student's reading tendency. For this study, data was collected through surveys with 815 students in a K university located in Seoul Metropolitan area. The study revealed that the reading tendencies are different from three personality types. Based on the results of this study, new bibliotherapy programs according to various personality types are expected to be developed.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.273-282
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• 2019

The purpose of study was to examine and compare the self-esteem, interpersonal relationship, happiness, and college adjustment between Type D and non-Type D personality among nursing students. Subjects included a total 181 nursing students (Type D personality: n=53, non-Type D personality: n=128). Data were collected through personal interviews using a questionnaire. The collected date were analyzed using a ${\chi}^2$-test, Fisher's exact test, and independent t-test. There were significant differences on self-esteem, interpersonal relationship, happiness, and college adjustment between Type D and non-Type D personality among nursing students. Self-esteem showed significant differences in degree of adaption, interpersonal relationship in religion, happiness in economic status, college adjustment in religion and degree of adaption (Type D personality subjects). Type D personality lowered self-esteem, interpersonal relationship, happiness, and college adjustment in nursing students. Strategies for Type D personality in nursing students are needed to increase self-esteem, interpersonal relationship, happiness, and college adjustment.

• Journal of Korean Clinical Health Science
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• v.4 no.1
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• pp.510-521
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• 2016

Purpose. The aim of this study was to provide Aromatherapist with analysis of correlation between MBTI personality type and scent preference of natural aroma essential oil in university students. Methods. Data was analyzed by students whom participated in the research on the scent preference of natural aroma essential oil of students from m university who accomplished to MBTI personality survey. Results. As a result, the introverted personality types more liked Peppermint and felt more intensive scent than extroverted personality types did(p=0.006). Extroverted personality types recognized Neroli as feminine scent(p=0.034) and introverted personalty types recognized Frankincense as feminine scent(p=0.045). Extroverted personality types felt that Juniper berry is exciting scent(p=0.036) and that Rosemary(p=0.044) and Lavender(p=0.030) are eco-friendly scent. And introverted personality types relatively less did than extroverted personality types. Conclusions. This study is to get a basic data of aroma preference of university students by looking into the influence that MBTI personality type affect natural aroma preference and to use this data for ease off school stress and job seekng stess and counsel the students.

• The Korean Journal of Community Living Science
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• v.17 no.4
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• pp.163-173
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• 2006

The purpose of this study was to analyze self-expression and facilitative communication in university students according the their enneagram personality type. The subjects included 241 university students selected from universities in Seoul and Cheonan. The research tools of this study were the enneagram personality type scale, the assertiveness rating scale(self-expression) and facilitative communication rating scale. The statistics used from this data were one-way ANOVA(Post-hoc Duncan). The results were as follows; first, the self-expression was meaningfully different in content, paralinguistic and nonverbal assertive behavior characteristics by enneagram personality type university students. Second, immediacy, the sub factor of the facilitative communication rating scale varied depending upon the enneagram personality type(enneatype) of university students, Several suggestions were made concerning a study on self-expression and facilitative communication according to the enneagram personality type of university students.

• Journal of Oriental Neuropsychiatry
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• v.28 no.4
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• pp.373-379
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• 2017

Objectives: The purpose of this research is to study the psychological characteristics of Korean medical students with a focus on the Myers-Briggs Type Indicator (MBTI) and the Minnesota Multiphasic Personality Inventory-2 (MMPI-2). Methods: The survey was conducted on 101 Korean medical students to investigate their psychological characteristics with a focus on Myers-Briggs Type Indicator and the Minnesota Multiphasic Personality Inventory-2. Results: Among the 16 MBTI personality types, ISTJ was the most common type with the prevalence of 24.8%. According to gender-based classification, there were more men in the J-type category and more women in the P-type category. In the MMPI-2 scales, males showed high scores in Pd, AGGR, DISC, MAC-R, and GM, and females showed high scores in Mf and GF. Conclusions: The personality test for male and female Korean medical students revealed few differences on some scales of the Myers-Briggs Type Indicator and the Minnesota Multiphasic Personality Inventory-2.

• Korean Journal of Adult Nursing
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• v.28 no.5
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• pp.536-545
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• 2016

Purpose: The aim of this study was to investigate the influencing effects of type D personality on symptom experiences and quality of life in percutaneous coronary intervention patients. Methods: A descriptive, cross-sectional study design was used. A total of 158 patients with percutaneous coronary intervention participated in this study, between July 1 and November 1, 2015. Data were analyzed by means, standard deviations, t-test, $x^2$ test, ANCOVA, and stepwise multiple regression analysis using SPSS 22.0 program. Results: About 53.8% of participants were classified as type D personality. The type D personality group reported statistically significantly higher symptom experience, lower cardiac function, and lower cardiovascular-specific quality of life compared to non-type D personality group. On stepwise multiple regression, the most significant factor of quality of life was symptom experiences (adjusted $R^2=.25$, p<.001), followed by type D personality (adjusted $R^2=.31$, p<.001). Conclusion: Personality trait assessment is recommended for patients with percutaneous coronary intervention to assess symptom experiences and quality of life. In addition, development of nursing intervention might be beneficial to manage symptom experience and quality of life in percutaneous coronary intervention patients with type D personality.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.23 no.4
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• pp.57-65
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• 2015

In this study, MBTI(Myers-Briggs Type Indicator) test was carried out targeting flight instructors and student pilots in charge of introductory flight training course. The results was analyzed in accordance with the personality type, the preferred indicator, and the combination of preferred indicators in order to see how these characteristics affect the flight training results. Most of personality types of the instructor, regardless of the attitude category such as E or I, were -STJ(70.6%), however the student pilot showed a variety of personality types, rather than professors. Sensing-type(S) students showed higher academic achievement scores than Intuition-type(N), and Judging-type(J) students showed higher academic achievement scores and pilot qualification scores than Perceiving-type(P). The success rate of Extraversion-type(E) student pilots was higher than that of Introversion-type(I) student pilots. As the personality combinations of instructor and student pilot, the academic achievement scores of Judging-Judging(J-J) type were higher than those of Perceiving-Perceiving(P-P) type. The combination of Extraversion-Extraversion(E-E) type showed higher success rate than Extraversion-Introversion(E-I). This result suggests that if both instructor and student pilot have same attitude of Extroversion(E), good training results can be expected.

• Journal of Korean Dental Hygiene Science
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• v.5 no.2
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• pp.85-96
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• 2022

Background: This study was aimed at determining the relationship of the Dominance, Influence, Steadiness, and Conscientiousness (DISC) personality type with the major satisfactions and job preferences of dental hygiene and technician students. Methods: We enrolled 264 dental hygiene and technician students from a junior college in Chungcheong-do. A questionnaire survey was conducted to determine the DISC behavior type, major satisfaction level, and job preference of the participants. Statistical analyses were performed with the independent-samples t-test, one-way analysis of variance, and multiple regression. Results: Dental technician students had higher major satisfaction (p< .001) and preferred jobs with potential for growth (p= .020) or matching their vocation and interests (p= .013) compared to dental hygiene students. Factors influencing major satisfaction were grade (β= .160, p= .008) and a social personality type (β= .146, p= .070). Factors influencing preference for jobs with high growth potential were the personality type (β= .236, p= .001), grades (β= .157, p= .002), and major satisfaction (β= .429, p< .001). The conscientiousness personality type was conducive to preferencefor jobs with high growth potential. The steadiness personality type was conducive to preference for jobs aligned with vocation and interest (β= .249, p= .004). The conscientiousness personality type (β= .137, p= .041) and high major satisfaction (β= .193, p= .003) were conducive to preference for jobs with a satisfactory working environment. Conclusion: The results of this study could serve as a basis for customized career counseling and education programs according to personality types.