• Journal of Fashion Business
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• v.15 no.5
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• pp.87-102
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• 2011

The research intends to exploit a strategy method of personal branding improving a personal value for construction of a personal image. As an assessment, the model of construction strategy of personal branding is developed in four steps of a model, construction of personal branding, by using elements of personal image and researching about personal branding strategy of scholars. In order to substantiate a validity of presented model, the case analyses of Martha Stewart. The strategy of four steps for construction of effective personal image is explained below. First step is an analysis of personal brand equity, deciding a direction of the concept of a personal branding through analyzing into a core value and core competence of one. Second step is a personal brand identity, constructing personal specification and identity with elements of personal image by using effective strategy, being able to be perceived to population. Third step is a personal brand positioning, constructing competitive brand image by using analysis of SWOT and strategy STP. Fourth step is a promotion of personal brand, advertising and extending a brand image of one by using a public activity and communication methods such as publication, mass media, and social network. By using the four kinds of processes, constructed strategy of a personal brand will be significant for construction of an effective personal image by having increment of a value and power of the brand.

• Journal of Fashion Business
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• v.18 no.1
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• pp.37-49
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• 2014

By investigating structural relationships between personal image and self-efficacy, this experimental study purposes to suggest a direction and the meaning of effective education on personal image. Based on scholars' studies on personal image and self-efficacy, this study extracts a revised questionnaire on personal image. The experimental study proved the relationship between the variables of personal image and self-efficacy by using personal image questionnaires which are extracted from the literature study. For this purpose, we have conducted a questionnaire survey including 234 students from women's university in Seoul. The results of this study are as follows. First, for cognitions on personal image, which are components of the internal image, both the visual image and social image impacting on self-efficacy have a significant efficacy in the self-regulation factor. Second, the satisfaction rates of the components for personal image impacting all the factors of self-efficacy showed a significant effect. Third, the significant results are being obtained from the analysis of differences in self-efficacy according to the levels of satisfaction rates on internal image and social image, which are expected to have effects on the self-efficacy between the groups for all factors. However, according to the analysis of differences in self-efficacy in relation to the levels of satisfaction for visual images, only the self-confidence factor in the self-efficacy is different between the groups.

• Journal of the Korean Society of Costume
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• v.60 no.7
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• pp.61-73
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• 2010

This study aims to develop an fashion color design system based on personal color and sensorial images. This web-based system has a parallel structure which a user can search her own personal color, sensorial, and fashion images. The fashion image was presented according to the type of personal color image and sensorial image: futuristic fashion image from alluring image on all of personal color images; elegant fashion images from calm with pure/splendid images or faint/calm with alluring images; modern fashion image from pure/calm with alluring images or faint with lively images; plain fashion image from plain images with all personal color images but pure image; romantic fashion image from calm image with all personal color images but calm image. Fashion color and color combination palettes based on personal color images were presented with the each of those fashion images.

• Journal of the Korean Society of Costume
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• v.62 no.4
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• pp.58-68
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• 2012

Personal image concerns a person's talent, expertise, as well as the internal and external image. It is a core value that differentiates one individual from another. As personal branding via personal image management has become more important, there is a fast-growing number of online systems that provide self-test programs to analyze one's style and habits and also provide expert advice for not only styles but lifestyles as well. This study develops a systematic and objective personal image consulting system and offers basic information for the research of personal image making. For that purpose, the study attempts to examine the present state of global companies that use online image consulting programs and analyze their digital content. The results are as follows: 1) two domestic companies, Colorz and Atzine, and seven foreign companies, notably Covet and Boutique, were brisk in business; 2) two types of personal image-diagnosis programs - Visual search and Virtual matching - are now in operation; and 3) mobile applications exist as an evolved personal image-diagnosis program. With an increased interest in such programs, various companies at home and abroad are establishing systematic and scientific analysis systems, which are needed for personal image-making online. Under these circumstances, domestic companies are also urged to enhance levels of image-diagnosis content and actual commercialization and utilization, to develop programs that enable objectified, systematic personal image-making. To this end, the results of this study may serve as a helpful tool to consider future directions.

• Journal of Fashion Business
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• v.18 no.4
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• pp.138-152
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• 2014

The purpose of this study was to examine the impact of personal image on self-leadership. The experimental study showed relationship between the variables of personal image and self-leadership by using personal image questionnaires and a revised self-leadership questionnaire both extracted from the literature study. The results of this study are as follows. First, six factors of self-leadership were drawn as the reliability and validity of were verified. The factors of self-leadership and the components for personal images showed a significant correlation. Second, the satisfaction rates of the components for personal image showed significant effects on three factors(performed successfully imagination, self-set goals, as well as belief and assumption analysis) of self-leadership. Third, significant results were obtained from the analysis of differences in self-leadership according to the levels of satisfaction on the components of personal image. These are expected to have effects on self-leadership between the groups for some factors(performed successfully imagination, self-set goals, belief and assumption analysis, self-reward, self-cues).

• International Journal of Costume and Fashion
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• v.5 no.2
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• pp.1-10
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• 2005

In the 21th century, the age of image, people express and are evaluated with their images. Image making, as behavior of creating image, is rapidly spreading in the society. Thus, the purpose of this study is to investigate the precise concepts of image making, and the meaning of personal image and fashion styling in image making. Based on previous studies in clothing for a theoretical examination of the concepts of image making, and the meaning of personal image and fashion styling in image making, we have analyzed and studied the concepts of image making generally accepted in the society. The results of this study are as follows. First, personal image making aims at the establishment of one's own identity through the ideal image construction. Second, the establishment of one's own identity through building up his ideal image is completed through fashion styling. Third. image making increases one's personal values and competitive power to implement its ultimate goals. In this study, we have proved that image making makes people establish their own identity by building up their ideal images through fashion styling.

• Journal of Fashion Business
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• v.22 no.4
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• pp.160-177
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• 2018

The objective of this study was to investigate mediation effect of appearance management behavior on the relationship between satisfaction of personal image and job search efficacy. Based on previous studies on components of personal image, appearance management behaviors, and job search efficacy, questionnaire items were developed. For this study, we conducted a questionnaire survey among 422 students from women's university in Seoul. Statistical analyses were performed using SPSS 23. Results are as follows. First, there were positive and moderate bivariate correlations among satisfaction of personal image, appearance management behavior, and job search efficacy. Second, satisfaction of personal image was found to have a partially significant effect on job search efficacy while satisfaction of internal image, visual image, and social image had a positive effect on job search skill. Satisfaction of internal image had a positive effect on job search strength. However, satisfaction of visual image or social image did not have a significant effect on job search strength. Third, fashion management behavior among components appearance management behavior could partially mediate the relationship between satisfaction of personal image and job search efficacy, indicating that satisfaction of internal image and visual image among components personal image not only has a direct effect on job search skill among job search efficacy, but also has an indirect effect on job search skill by affecting fashion management behavior. These results suggest that it is important to build personal image effectively and increase satisfaction with oneself through active appearance management behavior to improve job search efficacy.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.137-145
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• 2006

This study offers the basis of the image making in categorizing one's personal style and investigation its features and image differences, according to the image making on the subject of Korean female entertainers. The image factors are Activeness, Attractiveness, Extroversions and Intimacy that has occupied by $56.34\%$ out of total. The type of the personal style of Korean female entertainers are classified into five groups and nine small groups that refer to Elegant style(Noble, Sophisticated), Natural style, Tough style, Romantic style(Cute, Delicate), Sexy style(Vivid, Cool, Healthy). The image according to the type of personal style has presented meaningful differences in all composed factors, in particular, the most significant differences are shown in the factors of Attractiveness and Activeness. The axis of the personal positioning far Korean female entertainers are divided into Elegant-Active, Cool-Warm, Weak-Tough. Artificial -Natural.

• Fashion & Textile Research Journal
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• v.9 no.1
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• pp.49-54
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• 2007

In the 21th century, the age of image, people express and evaluate with images. Image is a symbol of a person or a thing. It simulates people's visual sense most quickly and precisely and is shared in the society. At the time, since it is acknowledged that there are few books available and lack of theoretical system with regard to image making, the purpose of this study was to get a theoretical access to image making by taking as an empirical case the case of Choi Byeongryeol, a candidate running for the congress in June 4, 1998 and combining it with theories of costume. Research methods employed here were to investigate the theoretical system of image making and fashion direction, and to analyze empirical cases. The boundary of the empirical case was limited to the candidate's fashion direction during the election period for 50 days from April 1998 to the election date June 4, 1998. The results of this study are as follows. First, personal image making aims at the establishment of one's own identity through building up an ideal image. Second, it is found that personal image making can make a complete image possible through fashion direction. Third, it is found that fashion direction functions as a symbol and communicative means with a result that the effect can penetrate to the society accurately and quickly. Fourth, it is found that fashion direction fit for a situation can enhance personal values and reinforce his or her competitive power to carry out the ultimate goals in the society. This study proved that fashion styling for personal image making expresses a person in a symbolic image, enhances his/her personal value in the society and, ultimately, contributes to the establishment of an individual's identity.

• Journal of Fashion Business
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• v.9 no.2
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• pp.20-27
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• 2005

To find suitable color for an individual is very important in personal image-making. In recent years, the importance and role of personal image is also more emphasized. This study deals with the necessity d personal color system and the proposal of color which looks nice on a person as a result d personal color system. It also includes the method of making personal image by balancing between and using both favorite color and unfavorite color. Besides, I study how does the color image affect the personal appearance image in this paper. From clinical experiments, I concluded as follow. First, Each person has his suitable color. When the color is used, the color, pimples, flows and so on are covered and defects of his face are made up for. Second, By changing the factors of his own original color-group and decision factors - color d skin, hair, eye, etc -, I can change personal color-group. Third, The image of color affects the personal appearance image, when it used in make-up and hair-color. Considering above results, If one uses one's suitable color, one will complement defects done's face and improve merits of one's. Besides, One will be more confident and active by using one's suitable color.