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A Theoretical Approach to Image Making  

Choi Young-Sun (Graduate School of Fashion Design, Dongduk Women's University)
Choy Hyon-Sook (Dongduk Women's University)
Publication Information
International Journal of Costume and Fashion / v.5, no.2, 2005 , pp. 1-10 More about this Journal
Abstract
In the 21th century, the age of image, people express and are evaluated with their images. Image making, as behavior of creating image, is rapidly spreading in the society. Thus, the purpose of this study is to investigate the precise concepts of image making, and the meaning of personal image and fashion styling in image making. Based on previous studies in clothing for a theoretical examination of the concepts of image making, and the meaning of personal image and fashion styling in image making, we have analyzed and studied the concepts of image making generally accepted in the society. The results of this study are as follows. First, personal image making aims at the establishment of one's own identity through the ideal image construction. Second, the establishment of one's own identity through building up his ideal image is completed through fashion styling. Third. image making increases one's personal values and competitive power to implement its ultimate goals. In this study, we have proved that image making makes people establish their own identity by building up their ideal images through fashion styling.
Keywords
image making; personal image; fashion styling;
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