• Title/Summary/Keyword: perception of consumption society

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The Effect of Cultural Values and Individual Characteristics on Consumer Attitude and Consumption Behavior of Food Away from Home for College Students (대학생의 문화적 가치와 개별특성이 외식에 대한 소비자태도와 소비행동에 미치는 영향 분석)

  • You, So-Ye
    • The Korean Journal of Community Living Science
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    • v.21 no.3
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    • pp.379-393
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    • 2010
  • The purposes of this study were to estimate the effect of related factors such as cultural values and individual characteristics to consumer attitude, and furthermore to estimate the effect of consumer attitude and related factors such as price perception and individual characteristics to consumption behavior(expenditure) of food away from home. To do this, the data was collected from college students and a 2 step approach by using LIMDEP program was applied to estimate the structural equation model. The results of this study were as follows: 1) Consumer attitude toward food away from home was found to be significantly influenced by some cultural values such as health, sensibility, socially responsible consumption and religion, and individual characteristics such as sex and pocket money. If they perceived more positively about the value of health, sensibility and religion, they would be likely to have more positive attitude, while they perceived more negatively about the value of socially responsible consumption, they would be likely to have more negative attitude. In addition, if they were females and had much more pocket money, they would be more likely to have more positive attitude. 2) Expenditure of food away from home was found to be significantly influenced by age and pocket money, while consumer attitude did not have a significant impact on expenditure of food away from home at the second stage in the structural equation model. It might imply that consumption behavior of food away from home for college students would be more constrained by individual characteristics such as sex and economic capital.

A Study on Pilots' Behavior on Decision of Maneuvering Aircraft for Fuel Efficient Flight Operation

  • Yoo, Kwang Eui;Jeon, Seung Joon
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.27 no.4
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    • pp.96-104
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    • 2019
  • The response to climate change of international air transport industry might be initiated by ICAO's CORSIA (Carbon Offsetting and Reduction Scheme for International Aviation) which will impact on international airlines' flight operation behavior in the future. Though the airlines' efforts to reduce fuel consumption has been a major issue in economics of aviation industry, the improvement of fuel efficiency in flight operation will have additional impact on their profitability by introducing carbon emission cost. The fuel consumption in flight operation will be somewhat influenced by pilots' technical action for maneuvering aircraft during flight operation. This study will investigate pilots' behavior on decision for tactical aircraft control for mission flight. The data will be collected by the survey through sample pilots asking about their intention and perception on fuel savings during flight operations. The data will be analyzed by AHP process and the study will find out the elements and factors influencing pilots' behavior on technical decision of flight and their weights on fuel saving effects.

Consumer Perception of Halal Cosmetics : Insights from Twitter Text Mining (할랄 인증 화장품에 대한 소비자 인식: 트위터 텍스트 분석)

  • Choi, Yeong-Hyeon;Lee, Kyu-Hye
    • Fashion & Textile Research Journal
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    • v.22 no.4
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    • pp.481-494
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    • 2020
  • This study examined consumer perceptions and consumer responses of Halal cosmetics and compared them with vegan cosmetics, which is a term similarly used. Twitter API of Python 3.7 was used to collect the keywords '#halalcosmetics' and '#vegancosmetics'. First, the main perception of consumers on Halal cosmetics focused on the original concept, image, expected efficacy, and factors to consider before purchase, religious keywords, labels and packaging for Halal cosmetics. Second, the main consumer perception of vegan cosmetics was the product concept, expected efficacy, factors to consider before purchase, related vegan industry, image, and vegan cosmetic components. Third, the consumer perceptions of Halal cosmetics and vegan cosmetics were similar in multiple ways, and both concepts included the Cruelty-free concept. Fourth, consumer satisfaction factors included cosmetics color, brand's consumer service, efficacy, smell, packaging design, reasonable price, effects, and formulation of cosmetics as well as satisfaction with Halal certification, and satisfaction of Vegan consumers. Consumer dissatisfaction factors included smell, flavor, delay in shipping, dissatisfaction with formulation, discrepancy between actual color and computer screen, concern and distrust about the use of prohibited ingredients for Halal products. This study examined consumer perceptions and reactions to Halal and vegan cosmetics to create basic knowledge for niche markets that are emerging as an ethical beauty consumption trend.

Perception and Purchase Behavior on Environment-friendly Agricultural Products of College Students in Daejeon (대전지역 대학생의 친환경농산물 인식 및 구매행동)

  • Cho, Yu-Jin;Koo, Nan-Sook
    • Korean journal of food and cookery science
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    • v.31 no.3
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    • pp.328-334
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    • 2015
  • The survey was conducted to investigate the perception and purchase behaviors regarding environment-friendly agricultural products (EFAP). 353 questionnaires were collected from college students in Daejeon and analyzed using SPSS 21.0. The students recognized EFAP as foods containing less or no agricultural pesticides and chemical fertilizers. More food major students knew the definition of EFAP compared to non-food major students (p<0.05). The students discriminated EFAP based on certificat on label and obtained information about EFAP from TV/home shopping. More non-food major students purchased EFAP than food major students (p<0.001). The main reason for hesitation with EFAP purchases was the high price. However, students purchased EFAP because of their family's safety. Price reduction is the most important factor to promote the consumption of EFAP. Proper education programs are required so that college students can easily purchase EFAP to promote safe and healthy dietary habits.

The Impact of Environmental Concern, Environmental Knowledge, and Consumer Value on Purchase Intention and Behavior of Up-cycled Products (환경관심, 환경지식, 소비가치가 업사이클 제품의 구매의도 및 구매행동에 미치는 영향)

  • Chan Ho Jeon;Sang Hyeok Park;Seung Hee Oh
    • Journal of Information Technology Applications and Management
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    • v.31 no.1
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    • pp.123-138
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    • 2024
  • With the increase in online shopping and delivery food consumption since the pandemic, solving environmental problems caused by single-use packaging has become an important issue. 'Upcycling' is a combination of 'Upgrade' and 'Recycle', and it is the rebirth of obsolete or discarded objects by adding new value to them, and there are currently various upcycled products on the market. In order to activate upcycling, consumers' awareness of the environment and their values for consumption are very important. This study aims to investigate the influence of students' environmental concern, environmental experience, and consumption value on their purchase intention of upcycled products. Based on the results of previous studies on environmental concern, environmental experience, and consumption value, hypotheses were set, and a survey was conducted among university students nationwide to test the hypotheses. The results of this study are as follows First, environmental concern has a significant positive effect on purchase intention of upcycled products. It can be seen that the more environmental concerns such as global warming and waste disposal problems increase, the more positive attitudes toward upcycled products increase. Second, the research hypothesis that environmental knowledge will have a positive effect on the purchase intention of upcycled products is rejected. It was found that environmental knowledge is acquired through environmental education and many SNS, but it does not have a direct effect on the purchase intention of upcycled products. Third, it was found that the consumption value of college students has a positive effect on the purchase intention of upcycled products by increasing their positive perception of upcycled products. Fourth, college students' purchase intention of upcycled products has a positive effect on their behavioral intention to purchase upcycled products. The results of the study provide implications for relevant organizations such as universities and companies to effectively design upcycling-related education. It is also expected to have a positive impact on the use of upcycled products by providing basic information on the characteristics of consumers who purchase upcycled products.

Prospective Elementary Teachers' Perception on Food Risk in Seoul (식품 위해에 관한 서울지역 예비 초등교사들의 인식 수준 조사)

  • Jin, Dae-Il;Kim, Jeong-Weon
    • Korean journal of food and cookery science
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    • v.25 no.6
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    • pp.643-649
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    • 2009
  • The purpose of this study was to assess the prospective teachers' perception of food risk with the goal of providing the ways to improve their knowledge and perception of food risk. A self-administered questionnaire was developed and offered to 307 freshman and sophomore in an elementary teacher-cultivating university located in Seoul. The collected data were analyzed in terms of frequencies, cross tabulation analysis, t-test and ANONA with a deviation level of 5% using SPSS 15.0. The results of this research were as follows: 'Taste' was identified as an important factor for purchasing food (54.4%), and 'Manufacture date/expiration date' (67.0%) was checked first before food was purchased. The respondants viewed food additives (66.8%) followed by environmental contaminants (17.6%) as the most dangerous factors for food consumption. Even though they did not know the actual level of risk these factors posed to food, they still perceived them as dangerous. Most of them did not have any educational experiences on food risk, and if any, their sources of information were TV (46.6%) and the internet (19.5%). And, they did want to have information on food risk through TV, radio (41.1%) and the internet(16.4%). Based on the above results, the subjects who have great potential to influence children appeared not to have sound knowledge or a balanced perception of food risks. Therefore, systematic educational opportunities for prospective teachers should be provided to promote food risk communication.

Health Promotion Behavior according to Body Mass Index and Self-Perception of Body Weight in Female Nursing Students (간호학과 여학생의 체질량지수와 체중지각에 따른 건강증진행위)

  • Yu, Su Jeung;Lee, Kyung-Sook;Kim, Joo Hyun;Lim, Kyung Choon;Park, Jin Sook
    • Journal of Korean Biological Nursing Science
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    • v.16 no.1
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    • pp.60-68
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    • 2014
  • Purpose: The purpose of this study was to investigate the health promotion behavior according to body mass index (BMI) and self-perception of obesity in female nursing students. Methods: The subjects of this study were 143 female nursing students. The data were collected using a questionnaire about health, life style and general characteristics. BMI, waist and hip circumference, flexibility, and gripping force were measured. Data were analyzed with SPSS/WIN 20.0 program. Results: Subjects were divided into three groups including true overweight (16.1%), false overweight (29.2%), and true normal weight group (43.5%) based on their BMI and self-perception about obesity. There were significant differences among the three groups in alcohol consumption, self-confidence on the accomplishment of desired weight in a year, gap between actual and desired weight, waist circumference, waist-hip ratio, and interpersonal relationship. The true normal weight group shows significantly higher interpersonal relationships than the true overweight group. Conclusion: It was determined that special strategies for increasing appropriate self-perception about obesity and health behaviors for female nursing students should be developed.

A Study on the Intake and Consumption Pattern of Milk and Dairy Products in Elderly Korean (일부 노년기의 우유 및 유제품 섭취 양상과 소비 성향에 관한 연구)

  • Ryu, Mi-Hyun;Kang, Soon-Ah;Han, Kyung-Sun;Song, Byeng-Chun
    • Journal of the Korean Society of Food Culture
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    • v.22 no.3
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    • pp.373-381
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    • 2007
  • The elderly population in Korea is growing rapidly and their nutritional status is not acceptable. Data were collected from the self-administered questionnaire of 495 free living elderly, over 65years old, in Korea to asses the intake and consumption pattern of milk and dairy products. The questionnaire contains demographics, health related characteristics, and perception on milk, and consumption behaviors of milk and dairy products. Most of the elderly subjects understood that milk is good foods in terms of nutritive value and health. And 67% of the subjects satisfied with the sanitation status of milk on the markets. The kind of milk that majority of the subjects consumed was whole milk, and only 5.1% of them consumed low fat milk. Less than 20% of the subjects consumed milk everyday, living alone group consumed milk less frequently than living with others. It was found that the majority of the elderly subjects did not meet current recommendation for milk. Liquid and curd type yogurt were the major dairy products used among elderly, and the reasons were good taste and digestion. They believed that these kinds of dairy products help constipation and digestion problems. The price of milk was ranked for the first factor needed to be considered for milk and dairy products consumption in elderly korean.

A Study on the School Milk Program among Elementary, Middle and High School Students in Korea (전국 초.중.고등학생의 학교우유급식 실태조사)

  • 정인경;권성욱
    • The Korean Journal of Community Living Science
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    • v.14 no.2
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    • pp.71-81
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    • 2003
  • This study was carried out in order to facilitate the consumption of milk which tend to decrease in recent years and to improve the school milk program. The survey by means of prepared questionnaire was conducted to investigate a perception and satisfaction of school milk program, and milk intake at home and school with elementary, middle, and high school students. Most of the subjects thought drinking milk is important for their health but only 50.2% of them were actually drinking milk everyday. In particular, the frequency of consuming milk at home was significantly lower in students being provided with school milk program than the students without school milk program. Most of the students commonly drunk plain milk rather than flavored milk, however actually they preferred flavored milk to plain milk. The frequency of consuming milk and the degree of satisfaction for milk being served in the school milk program was lowered. The major reason of disliking milk being served in school milk program was ‘poor taste’. And to promote milk consumption in school milk program, the subjects anticipated the serving of various milk and dairy products, flavored milk and yogurt etc. Thus, it was suggested that to improve the school milk program and promote milk consumption among the students, serving various products that can satisfy their preferences and demands and the proper food guide and education on nutrition are called for.

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