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http://dx.doi.org/10.5805/SFTI.2020.22.4.481

Consumer Perception of Halal Cosmetics : Insights from Twitter Text Mining  

Choi, Yeong-Hyeon (Dept. of Clothing and Textiles, Hanyang University)
Lee, Kyu-Hye (Dept. of Clothing and Textiles, Hanyang University)
Publication Information
Fashion & Textile Research Journal / v.22, no.4, 2020 , pp. 481-494 More about this Journal
Abstract
This study examined consumer perceptions and consumer responses of Halal cosmetics and compared them with vegan cosmetics, which is a term similarly used. Twitter API of Python 3.7 was used to collect the keywords '#halalcosmetics' and '#vegancosmetics'. First, the main perception of consumers on Halal cosmetics focused on the original concept, image, expected efficacy, and factors to consider before purchase, religious keywords, labels and packaging for Halal cosmetics. Second, the main consumer perception of vegan cosmetics was the product concept, expected efficacy, factors to consider before purchase, related vegan industry, image, and vegan cosmetic components. Third, the consumer perceptions of Halal cosmetics and vegan cosmetics were similar in multiple ways, and both concepts included the Cruelty-free concept. Fourth, consumer satisfaction factors included cosmetics color, brand's consumer service, efficacy, smell, packaging design, reasonable price, effects, and formulation of cosmetics as well as satisfaction with Halal certification, and satisfaction of Vegan consumers. Consumer dissatisfaction factors included smell, flavor, delay in shipping, dissatisfaction with formulation, discrepancy between actual color and computer screen, concern and distrust about the use of prohibited ingredients for Halal products. This study examined consumer perceptions and reactions to Halal and vegan cosmetics to create basic knowledge for niche markets that are emerging as an ethical beauty consumption trend.
Keywords
Halal beauty; vegan beauty; social media; big data analysis;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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