• 한국산학기술학회논문지
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• 제14권10호
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• pp.5097-5104
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• 2013

중국여성들의 한류(韓流)에 대한 인식도를 기준으로 '고집단'과 '저집단'으로 나누어 한국 화장품에 대한 품질인식과 구매행동을 분석함으로써, 중국내 마케팅 전략수립을 위한 시사점을 도출하고자 하였다. 중국 광저우시에 거주하는 중국 여성을 대상으로 한 설문조사 결과를 k-평균 군집분석, 독립표본 T 검정, 요인분석 등의 연구방법으로 분석하였다. 한류가 품질에 대한 인식과 브랜드이미지 제고에 미치는 긍정적 효과는 저집단보다 '고집단'에게 훨씬 더 강력하였고, 사용 후 만족도와 구매 추천 의향으로까지 연결되는 것으로 나타났다. 두 집단 간 품질 인식과 구매행동 등에 있어 큰 차이를 보여, 지역별 계층별 한류 인지도의 차이에 따라 마케팅 전략을 차별화할 필요가 있음을 시사한다. 다만, 두 집단 모두에게 저렴한 가격이 가장 중요한 구매 동기로 나타나, 한류의 확산과 함께 한국 화장품의 품질과 브랜드의 고급 이미지를 강화하기 위한 노력이 절실하게 필요한 것으로 사료된다.

• 한국엔터테인먼트산업학회논문지
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• 제13권8호
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• pp.325-334
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• 2019

영화 <시>를 통해 현실 그대로를 보여주고 현실 그대로이지만 눈에 보이지 않는 아름다움을 관객이 느낄 수 있도록 눈에 보이지 않는 아름다움을 어떻게 드러내느냐가 가장 중요했다는 이창동 감독은 일상의 삶 속에서 보고, 느끼며 남들이 잘 하지 않는, 남들이 하기 어려운 행동과 선택을 하는 캐릭터 미자를 통해 눈에 보이는 아름다움뿐만 아니라 눈에 보이지 않는 아름다움을 찾는, 아름다움을 발견하는 방법에 대해 이야기하며 미자가 찾는 아름다움이 어떠한 역할을 할 수 있는지, 시가 죽어가는 시대에 시를 쓴다는 것은 어떤 의미가 있는지, 영화가 죽어가는 시대에 영화를 만든다는 건 어떤 의미가 있는지 근본적인 가치를 상실한 시대에 대한 이야기, 영화매체에 대한 이야기를 했다. 누군가 말하지 못하는 것들, 누군가 표현하지 못하는 것을 대신해주는 그 어떤 것을 미자의 시를 통해 이야기하고, 배우 스스로 캐릭터의 감정을 찾아가는 연기, 그 무엇으로 규정할 수 없는 캐릭터의 성격을 통해 관객 스스로 생각하고, 질문하며 성찰하게 하는 이창동 감독의 연출 스타일을 바탕으로 본 연구는 영화 <시>의 캐릭터 미자와 배우 윤정희의 연기를 분석해보았다.

• 한국가정과학회지
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• 제8권1호
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• pp.5-18
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• 2005

The purposes of this study were to identify brand image and advertising image perception maps of domestic make-up products. A self-administered questionnaire was used for data collection. KYST, CORAN and SPSS PC(Ver. 12.0) were used for data analysis. The results were as follows: 1. Brand images of Etude, Isa Knox, and Laneige were perceived as unique, stimulative, high quality, elegant, modern, and sophisticated. Brand image of Cathycat was perceived highly in high quality, elegant, modern, and sophisticated, but low in unique and stimulative. Brand image of Lac Vert was perceived high in unique and stimulative, but low in high quality, elegant, modern, and sophisticated. Brand images of Hercyna and Vov were the lowest. 2. Advertisement images of Etude was perceived as modern, sophisticated, familiar, and unique, but Lac Vert was perceived adversely, Advertising images of Laneigne and Isa Knox were high in modern, sophisticated and familiar, but low in uniqueness. And advertising images of Hercyna, Cathycat, and Vov were perceived as modern, sophisticated, and familiar.

• 한국의류학회지
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• 제34권8호
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• pp.1331-1340
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• 2010

This study examines if the uniforms of dental hygienists influence the formation of professional identity. A self-administered survey was conducted on 534 dental hygienists in Seoul, Gyeonggi, and Incheon from March 28 to April 15, 2007. The dependent variable was professional identity. The independent variables were the organizational characteristics, uniform characteristics, and attitudes towards uniform. For the data analysis, we used t-test and hierarchical regression analysis. Using a t-test, we found the relationship between the color of the uniform and attitudes towards uniforms. The white uniform turned out to be associated with a positive perception of uniform function and uniform-image fit. The result of hierarchical regression analysis shows that the color of the uniform, perception of uniform functioning, and uniform satisfaction were statistically significant in predicting professional identity. We also tested the same model for two groups, those with and without image concern. The test results show that the significant factors were different for these two groups. This study confirms the function of uniforms in constructing professional identity and implies the need to have broader perspectives in studying uniforms.

• 한국실내디자인학회논문집
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• 제13권6호
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• pp.158-166
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• 2004

This study aims to analyze how the color of Korean traditional architecture affects its plasticity. The researcher took (our distant and near photographs of each representative building of each use, measured the colors, and analyzed these using the color perception theory. The results are summarized as follows: 1. When perceiving the entire plasticity of a building, the color of Korean traditional architecture reduces the heavy feeling that may be brought about by the roof's weight, but stresses the solidity of the pillars. This color perception effect displays the visual stability and balanced plastic beauty of the building's facade. 2. When looking at a building up close, the building's color emphasizes the solidity of the major materials used to construct it through a contrast effect, and highlights the characteristics of each building, such as the dignity of its seal engraving, its magnificence, its simplicity, etc. 3. The color of Korean traditional architecture is a major factor that expresses plastic language as it displays topographical level differences and intercepts or opens view through the artificial division of space, etc., according to the building's use.

• 산경연구논집
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• 제14권5호
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• pp.31-39
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• 2023

Purpose: As SARS-CoV-2, which was the main cause of the global pandemic, has repeatedly mutated in various forms, the threat of the virus has decreased considerably, and the spread has also subsided. Therefore, the purpose of this study was to explore the change in the role of masks and sustainable mask consumption according to the change in perception of wearing masks during the pandemic. Research design, data and methodology: This study used a descriptive review method as a literature review, and utilized the literature search method in PubMed, Riss, Scopus, and Google Scholar databases. Among them, a total of 46 papers were selected in the final stage. Results: As a result, it can be seen that during the pandemic, masks changed their roles according to social trends as their perceptions changed from general perceptions of protecting from external environments or diseases to fashion items with quarantine functions. Conclusions: Masks will be continuously consumed as one of the fashion items with the function of quarantine that protects the respiratory tract from the external environment that is indispensable in our daily lives. Therefore, measures should be taken on sustainable consumption measures according to consumer demand for disposable masks.

• 한국의류산업학회지
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• 제11권1호
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• pp.75-83
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• 2009

The primary purpose of this study was to investigate business performance in small apparel retailer's stores operated independently. Data were collected from 167 managers independently operating small apparel stores in Busan and Ulsan. The aforementioned were analyzed utilizing frequency, factor analysis, ANOVA, regression analysis using SPSS Win 12.0. The results showed as follows; Factors influencing on perception of managers on business performance were market information, cost/quality control, opposing power to business depression, store management, product management, sales promotion. There were significant differences between factors influencing on perception of managers on business performance and business performance(the extent of success, profit and growth). It was market information and store management that the most important for the extent of success. It was opposing power to business depression, store management and product management that the most important for the extent of profit. It was market information, store management and product management that the most important for the extent of growth.

• 동아시아식생활학회지
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• 제27권2호
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• pp.104-113
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• 2017

The purpose of this study was to analyze and consumption patterns diet/low-calorie food. Ubjects were 353 adult women aged 20s~50s. Ubjects were divided into three groups according to body mass index (BMI): Normal group (BMI>23.0), overweight group (23.0${\leq}$BMI<25.0), and obesity group (BMI${\geq}$25.0). This study collected all information by self-administrated questionnaires. The SPSS version 21.0 was used for analysis of data. The obesity group lower education level (p<0.001), higher age (p<0.001) and higher income (p<0.001) than normal group. However, score of health status was highest in normal group (p<0.001). Proportion of obesity group pill type diet/low-calorie (p<0.034), drug (diuretic, appetite suppressant and riental medicine) (p<0.001), and cosmetic surgery (p<0.001). The main reason for consumption of diet/low-calorie was control without starving (28.0%). Obese group emphasized manufacturer, ingredient and reputation, whereas the normal group emphasized price and expected effectiveness (p<0.001).

• 한국조리학회지
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• 제14권4호
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• pp.150-160
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• 2008

This study examines carving decoration which makes visual beauty and luxury mood upon serving foods to customers in the food service industry. 413 cooks working for hotels and luxury restaurants were investigated for how they need carving decoration. First, general importance upon serving foods to customers and upon carving decoration was examined; and it was considered if such importance shows statistically meaningful difference by cooks' general characteristics(e.g., gender, academic career, age, work experience). Also, this study explores the necessity of carving decoration in their situation. As a result, cooks regard carving decoration as very important, and its necessity was as high as cooking experience. In addition, necessity was high in buffet, Japanese foods and Chinese foods. A cook can provide visual pleasure to customers and heighten the artistry of foods with carving and decorating skills, so opening a relative course of study seems to be required in cooking-related fields and institutes in order to foster manpower with learned carving and decorating skills.

• 한국의류학회지
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• 제44권2호
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• pp.209-223
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• 2020

This study examined consumers' perceived anxiety regarding how safe the clothing and lifestyle products are as well as influencing factors. Data was collected using a self-ministered online survey of 1,126 adult consumers. The results of this study showed that consumer anxiety about chemicals and hygiene product safety had a greater impact on the anxiety perception of general safety than clothing and beauty products. It was confirmed that the reliability of information source (government agency, mass media, expert group, and internet community/blog) varies depending on the level of consumers' overall safety anxiety. The study also found the effect of consumers' subjective perception of health on safety anxiety about clothing and lifestyle products. Further, the moderating effect of age in the research model was confirmed. This result can be a useful guide to marketing communication for developing consumer safety-related policies to reduce consumer anxiety. The information will also help consumers make informed decisions that lead to safe and sustainable consumption.