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Business Performance of Manager's Perspective in Small Apparel Retailer's Stores Operated Independently  

Hwang, Yeon-Soon (Dept. of Beauty Design, Choonhae College)
Park, Jong-Hee (College of Business Administration, University of Ulsan)
Publication Information
Fashion & Textile Research Journal / v.11, no.1, 2009 , pp. 75-83 More about this Journal
Abstract
The primary purpose of this study was to investigate business performance in small apparel retailer's stores operated independently. Data were collected from 167 managers independently operating small apparel stores in Busan and Ulsan. The aforementioned were analyzed utilizing frequency, factor analysis, ANOVA, regression analysis using SPSS Win 12.0. The results showed as follows; Factors influencing on perception of managers on business performance were market information, cost/quality control, opposing power to business depression, store management, product management, sales promotion. There were significant differences between factors influencing on perception of managers on business performance and business performance(the extent of success, profit and growth). It was market information and store management that the most important for the extent of success. It was opposing power to business depression, store management and product management that the most important for the extent of profit. It was market information, store management and product management that the most important for the extent of growth.
Keywords
business performance(the extent of success, profit and growth); small apparel retailer's stores operated independently; store management;
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Times Cited By KSCI : 4  (Citation Analysis)
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