• 한국정보시스템학회지:정보시스템연구
• /
• 제16권3호
• /
• pp.21-44
• /
• 2007

Internet privacy is named as one of the major barriers to the expansion and further development of e-commerce. This study is to identify the antecedents to Internet privacy concerns, to investigate the relationship of the antecedents and the perceived trust and to validate Internet privacy's effect on the perceived trust. A conceptual model which identifies Internet literacy and perceived vulnerability as antecedents to Internet privacy concern is proposed and tested based on the sample of 276 Internet users. Empirical findings show that Internet literacy affect Internet privacy concern negatively while perceived vulnerability affect positively. Also perceived vulnerability's effect on and privacy concern's effect on perceived trust has both directional negative support. Implications and further research agenda are provided with the limitation of the study.

• 경영과학
• /
• 제29권2호
• /
• pp.1-20
• /
• 2012

While feeling anxious about the risk of exposure of personal information and privacy, users of microblogs and social network services are continuously using them. This study aims to develop a model to investigate this phenomenon. Specifically, this study explores the relationship between personal characteristics (represented by privacy concern and self-presentation) and an individual's self-disclosure. An individual's personal belief (represented by perceived risk and perceived trust) is also tested as an mediator between the relationship. Through a questionnaire survey to 183 twitter users in Korea, the results indicate that self-presentation has a direct influence on self-disclosure as well as an indirect influence through perceived trust. In contrast, privacy concern has not a direct but an indirect negative influence on self-disclosure through perceived risk. In conclusion, self-presentation has a stronger influence on self-disclosure then privacy concern to Twitter users. An individual who has a higher propensity for self-presentation will form a stronger perceived trust on Twitter, which in turn, affects the individual's self-disclosure. On the other hand, an individual who is more concerned with personal privacy will feel more serious about perceived risk, which in turn, negatively influences one's perception of the trust in Twitter as well as his desire for self-disclosure.

• Journal of Preventive Medicine and Public Health
• /
• 제29권2호
• /
• pp.371-384
• /
• 1996

The purpose of this study is to investigate attitude factor related to hearing conservation and to find attitude affecting the preventive behavior for hearing conservation. The research method used in this study was self-administered questionnaire. Samples of the study were composed of 353 workers exposed noise selected randomly in 10 ship-building manufacturing companies. Authors extracted following 9 factors related hearing conservation from 26 attitude propositions prepared from previous study results and health belief model; (1) general perceived susceptibility, (2) relative perceived susceptibility compared with colleagues, (3) concern to the personal protective devices, (4) perceived severity and concern to the hearing capacity, (5) concern to the hearing and noise assessment, (6) concern to the control noise and hearing conservation, (7) group pressure and reason of wearing protective devices, (8) apathy of hearing loss from noise, (9) knowledge about hearing conservation. Attitude factors affecting the preventive health behavior were general perceived susceptibility, concern to the noise control and hearing conservation, and concern to the personal protective devices in the case of wearing personal protective devices. But in the case of avoiding noise exposure as preventive health behavior, perceived severity and concern to the hearing capacity was a significant attitude factor with knowledge about hearing conservation.

• 한국정보시스템학회지:정보시스템연구
• /
• 제27권4호
• /
• pp.97-114
• /
• 2018

Purpose Compliance support system (CSS) aims to support employees' voluntary compliance activities, however, it requires a different approach from the acceptance of other general information systems. In other words, the user's concern that his/her compliance activities recorded in the system are monitored may hinder the active use of the system. In this regard, we set up a research model to investigate the factors that affect the intention to use CSS, by including perceived usefulness, compliance commitment, and surveillance concern. Design/methodology/approach A questionnaire survey was conducted for the employees of a domestic oil-company, who operates their own CSS. Based on the 865 data collected, a structural model analysis using PLS was conducted. As a result, all four hypotheses were accepted. It was found that perceived usefulness of CSS has a positive effect on the intention to use CSS. Compliance commitment has a positive effect both on perceived usefulness and intention to use CSS. In contrast, surveillance concern of one's non-compliance recorded in the CSS was shown to have a negative effect on the relationship between compliance commitment and perceived usefulness. Findings This study has academic implications in that it extends the viewpoint of the existing technology acceptance mechanism by examining the two aspects, i.e., compliance commitment and surveillance concern. This study may also provide practical directions to strengthen the use of the active compliance support system by the employees.

• 경영과정보연구
• /
• 제30권3호
• /
• pp.85-105
• /
• 2011

본 연구의 주목적은 SNS 이용자가 인지하는 프라이버시 염려도가 만족과 지속 이용의도에 미치는 영향관계를 실증적으로 규명해 보는 것이다. 본 연구의 목적을 달성하기 위하여 관련 선행문헌에 관한 고찰 결과를 토대로 프라이버시 염려도, 지각된 유용성, 지각된 즐거움, 만족, 지속사용의도 등 다섯 가지 특성요인을 도출하여 연구모델을 구성하였고, 이들 특성요인 간의 상호 영향관계에 관한 연구가설을 수립하였다. SNS 이용자 298명을 대상으로 수집한 자료를 토대로 실시한 실증분석 결과를 요약해 보면 다음과 같다. 첫째, SNS 이용자의 프라이버시 염려도는 지각된 유용성과 지각된 즐거움에는 유의한 영향을 미치는 반면 만족에는 별다른 영향을 미치지 못하는 것으로 밝혀졌다. 둘째, SNS 이용자가 인지하는 지각된 유용성과 지각된 놀이성은 사용자 만족에 모두 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로, SNS에 대한 이용자의 지각된 유용성 및 즐거움, 만족 모두는 지속사용의도에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 연구결과를 통해 향후 SNS 서비스 운영자에게 실무적, 관리적 측면에 시사점을 제공해 줄 수 있을 것으로 기대된다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제19권4호
• /
• pp.137-165
• /
• 2010

The government and enterprises have interest in the green IT products, therefore this study focus on the green IT products. First, we study the effects on the purchase intention of the green IT products by perceived value, perceived quality, and perceived trust. Second, we consider the environmental characteristics such as environmental concern, green recognition, and environmental knowledge. Third, we study the moderating effects of environmental characteristics. The proposed model was empirically tested using data collected from users having the purchase intention of the Green IT products. The major results of this study are as follows. First, perceived value and perceived trust had a positive effect on purchase intention of the green IT products. Second, environmental concern, green recognition, and environmental knowledge had moderating effects between perceived value and purchase intention of the green IT products. Third, environmental concern and green recognition had moderating effects between perceived trust and purchase intention of the green IT products. This study can provide many implications for government and businesses considering green IT products.

• 한국생활과학회지
• /
• 제19권2호
• /
• pp.389-398
• /
• 2010

This study examines the relationship between the concern about well-being lifestyle and the perceived image of Hanji fiber. A survey was conducted among male and female consumers aged 20 and over in Jeonju and Daejon from January 4th to 11th, 2008. A total of 168 responses were analyzed by using descriptive statistics, factor analysis, and ANOVA via the SPSS ver. 12. As a result, four factors were determined in the concern for a well-being lifestyle; product consumption, enjoying culture, using therapy and managing the household. The perceived image of Hanji fiber were classified into four elements; traditional, high-quality, functional and popular images. Among the factors of the concern for a well-being lifestyle and the perceived image of Hanji fibers, a partial relationship was observed. There is a positive relationship, especially between the product consumption factor of a well-being lifestyle and the high-quality and functional image of Hanji fiber. Also, there was a positive relationship between the factor of managing the household and the traditional image of Hanji fiber. However, the therapy interest factor of a well-being lifestyle was negatively related to the traditional image of Hanji fiber.

• 지식경영연구
• /
• 제16권3호
• /
• pp.1-21
• /
• 2015

The mobile market has introduced unprecedented shopping opportunities to customers and is expected to grow rapidly over time. However, little is known about how customers make purchase decisions in the mobile market. The purpose of this study is to investigate the drivers of mobile VOD purchases and to deliver valuable insights to mobile business operators. We focus on the purchase of VOD contents that have to be purchased and consumed using mobile devices and examine how individual-level purchase decisions are determined by three factors: perceived usefulness, usage behavior, and privacy concern. We obtained the panel data from a leading market research company that contains the mobile logs and survey results. Our main results suggest the followings. First, the perceived usefulness affects customers' mobile VOD contents purchases positively whereas the usage behavior exerts no influence on mobile contents purchases. Moreover, the privacy concern lowers the positive effect of perceived usefulness on mobile content purchases; however, it enhances the effect of the usage behavior on mobile contents purchases. These empirical findings indicate that mobile business operators should pay more attention to potential differences in perception and behavior using mobile devices and keep in mind that the privacy concern plays an additional key role in driving mobile contents purchases.

• 한국심리학회지:여성
• /
• 제14권3호
• /
• pp.427-446
• /
• 2009

본 연구에서는 관련 이론과 선행 연구결과를 바탕으로 평가염려 완벽주의가 정서중심 대처와 지각된 효능감을 매개로 심리적 고통에 영향을 미치는 인과적 구조모형을 설정하고, 그 적합도와 개별 변수의 영향력을 살펴보았다. 연구를 위해 서울 소재 3개의 4년제 대학에 재학 중인 241명을 대상으로 설문을 실시하였다. 전체 집단을 대상으로 모형을 검증한 결과, 평가염려 완벽주의에서 심리적 고통으로 가는 직접 경로를 제외한 완전매개모형이 자료를 더 잘 설명하는 것으로 나타났다. 또한 성별에 따른 모형의 차이를 살펴보기 위해 다집단분석을 실시한 결과, 남학생과 여학생 집단 모두에서 완전매개모형이 더 적합한 것으로 나타나 형태동일성 가정이 성립되었고, 측정동일성과 구조동일성 가정 또한 성립되어 경로계수가 남녀집단에 따라 다르지 않은 것으로 나타났다. 또한 매개효과를 검증한 결과, 남녀집단 모두에서 평가염려 완벽주의가 정서중심 대처와 지각된 효능감을 매개로 심리적 고통에 간접적인 영향을 미치는 것으로 나타났다. 평가염려 완벽주의, 정서중심 대처, 지각된 효능감은 심리적 고통 변량의 약 40%를 설명하였다. 이러한 연구결과를 바탕으로 상담실제에 대한 시사점과 후속연구에 대한 제언을 논하였다.

• 품질경영학회지
• /
• 제42권3호
• /
• pp.387-406
• /
• 2014

Purpose: The widespread use of social network services (SNS) has caused users concern about the disclosure of their privacy or personal information. The purpose of this study is to analyze the factors of privacy concern and self presentation that affect the user resistance in the use of social network service. Methods: This study verifies the factors that affecting the user resistance in SNS. The research model suggested in this study is tested via a survey of 260 SNS users. SPSS and Smart PLS had been used to test the suggested hypotheses. Results: This study shows that privacy experience, privacy awareness, self esteem, and social desirability significantly influence perceived risk and that privacy awareness, self esteem, self efficacy, and perceived risk significantly influence perceived trust. It also verifies that perceived risk and perceived trust positively affect user resistance. Conclusion: This paper suggests that high awareness on privacy of SNS user encourages the SNS companies to consider the privacy protection mechanism for eliminating various factors that affecting the risk. This study also shows that the privacy calculus model applies to understanding the mechanism on resistance of SNS user.