• The Journal of Economics, Marketing and Management
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• v.9 no.2
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• pp.33-43
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• 2021

Purpose: This study aims to verify sellers' economic incentives for voluntarily disclosing negative information in online markets and provide practical guidelines to online sellers in terms of whether, when, and how sharing low quality to buyers increase sales. Research design, data and methodology: Our model examines the number of bidders in Internet auctions to measure potential demand and uses count data analysis following previous studies that have also analyzed the number of bidders in auctions. After checking over-dispersion and zero-inflation in our data, we have run a Poisson regression to analyze the effect of sharing negative information on sales. Results: This study presents a counterintuitive result that low-quality sellers can increase their demand by fully disclosing negative information in an online market, if appropriate risk-reducing methods are employed. Our finding thus shows that there exists economic incentive for online sellers to voluntarily disclose negative information about their products, and that the context of transactions may affect this incentive structure as the incentive varies across product categories. Conclusions: As the positive impact of disclosing negative information has rarely been studied so far, this paper contributes to the literature by providing a unique empirical analysis on the impact of sellers' honesty on sales. By verifying economic incentives of disclosing low quality with actual online sales data, this study suggests practical implications on information disclosure strategy to many online sellers dealing with negative information.

• Journal of Distribution Science
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• v.22 no.8
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• pp.137-145
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• 2024

Purpose: This paper aims to reveal similarities and differences in behaviors in negative consumer-brand relationships. Thus, we focused on consumer motivation which includes intensity and direction of behaviors. The motivation for negative customer behavior has been discussed in the context of brand hate, but there is only limited research that has tried to measure it using quantitative methods. We are trying to measure customers' motivation in negative consumer-brand relationships and reveal the relationship between in-field customers' negative behaviors. Research design, data, and methodology: We adopt Reactive-Proactive aggression to measure the motivation of customers' behaviors in a negative consumer-brand relationship. Also, to reveal the relationship between in-field behavior and customer aggression, we survey Korean game communities to reactive-proactive aggression and behaviors, whether they participate, in each observed behavior during the serial negative consumer movements that occurred in the Korean game industry. As a methodology, we run multinomial logistic regression. Results: We observed 9 behaviors in this case, and we found that reactive-proactive aggression is related to participation and motivation of these behaviors. Conclusions: We suggest the potential of reactive-proactive aggression as motivation for customers' complex negative behaviors. Based on this potential, we hope reactive-proactive aggression could be used to reveal similarities and differences in behaviors in negative consumer-brand relationships.

• Human Ecology Research
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• v.57 no.3
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• pp.369-381
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• 2019

This research investigated the moderating effects of children's negative emotionality, activity and sociability on the relation between maternal parenting stress and children's behavior problems. Participants consisted of 1,667 preschool children from the fifth wave of the Panel Study on Korean Children. EAS was used to measure the children's temperament. Mothers reported parenting stress and children's behavior problems. The results revealed that the magnitude of association between relation between maternal parenting stress and children's behavior problems was greater for high levels of negative emotionality and activity as well as low levels of sociability. The results support a diathesis-stress model in which high negative emotionality, activity and low sociability confer vulnerability for preschool children in a high stress family.

• Journal of the Korean Regional Science Association
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• v.31 no.3
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• pp.39-54
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• 2015

To assess an economic value of Cheonggyecheon river restoration project, an in-depth exit survey data was collected to apply travel cost method in this study. Poisson model, Negative Binomial, Zero-truncated Poisson, and Zero-truncated Negative Binomial model were executed due to the nature of count data. Empirical results showed that regressors were statistically significant and corresponded to general consumer theory. Since our survey data showed over-dispersion, Zero-truncated Negative Binomial was selected as an optimal one to analyze travel demand of Cheonggyecheon by model goodness of fit test among those aforementioned empirical models. Estimating an economic value of Cheonggyecheon river restoration project, which is known as an ecological river restoration project, we used annual visit of individual traveler and an optimal model. Suffice to say that the annual economic value of Cheonggyecheon river restoration project was estimated as 193.4 billion won in 2013.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.545-555
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• 2015

We investigated the influence of negative emotion such as state-trait anxiety and depression and working memory (WM) on Foreign Language Vocabulary Learning (FLVL) of South Korean university students. Also, its implications for developing contents for FLVL were discerned. To do so, state-trait anxiety and depression inventories as well as four kinds of WM test were performed for 132 undergraduate students. Participants also had two semantic learning sessions for Swahili words. The mean scores of negative emotions were normal level. The results of structural equation modeling (SEM) showed that there was no effect of negative emotion on FLVL, while direct effects of the negative emotion on WM and the WM on FLVL were significant. Such results suggested that FLVL would be weakened, with the result that WM had been impaired by negative emotions. These outcomes suggested that when developing FLVL content for university students, it is necessary to consider the negative emotions of foreign language learners and to develop the contents for FLVL in the light of WM load.

• Journal of the Korean Home Economics Association
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• v.43 no.8 s.210
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• pp.55-68
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• 2005

The purpose of this study is to examine the effects of negative life events on mental health and to explore possible main and moderating effects of spousal support on mental health with a focus on gender differences. The data for this study were taken from a nationwide random sample of 1,504 married men and women ranging in age from 30 to 59 through structured questionnaires. The data were analyzed using the SPSS WIN program which was used to calculate frequency, mean, 1-test, multiple regressions. The main results were as follows: First, by examining mental health of Korean men and women, women were more likely than men to experience higher levels of depression. Second, there was no gender difference in the sum of experience of negative life events, therefore the date of this study did not support the differential exposure hypothesis. In addition, men perceived more support from their spouses than women. Third, results show that especially the event concerning with job/financial problems has negative impacts on mental health of both men and women, and vulnerability to undesirable life events was not found. Fourth, spousal support is associated with better mental health regardless of gender, and it reduces the harmful effects of life events concerning with job/financial area for both men and women. Also, spousal support reduces the magnitude of the harmful effects of life events concerning with health of men. This study focused on the impact of negative life events and the couple process. It was possible to explore the strength of social support provided from spouse of most importance to the individuals. These results affirm the importance of supportive relationships between couples as a buffer, mitigating harmful effects of negative life events on mental health.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.173-184
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• 2018

In human walking, muscle co-contraction which produces simultaneous activities of multiple muscles is important in motor control mechanism of the central nervous system. This study aims to understand positive and negative covariation mechanism of inter-muscle activities during walking. In this study, we measured electromyography (EMG) in leg muscles. To identify motor modules, we recored EMG from 4 leg muscles bilaterally (the tibialis anterior, medial gastrocnemius, rectus femoris and medial hamstring muscles) and performed non-negative matrix factorization (NMF) and principa component analysis (PCA). Then, we computed covariation values from various combinations between muscles or motor modules and used two-way repeated measures analysis of variance to identify significantly different covariation patterns between muscle combinations. As the results, we found significant differences between covariation values of muscle combinations (p < 0.05). muscle groups within the same motor modules produced the positive covariations. However, there were strong negative covariation between motor modules. There was negative covariation in all muscle combination. Stable inter-module negative covariation suggests that motor modules may be the control unit in the complex motor coordination.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.385-395
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• 2019

The purpose of this study was to investigate the mediating pathways of emotional regulators in relation to self-conscious negative emotions, including non-suicidal self-harm, guilt, shame, shyness, and internal hostility, further examining the gender difference in the mechanisms. The study subjects of were 652 college students from three universities in J district. Self-report questionnaires on self-harm, self-conscious negative emotions, and emotional control were administered to them. An analysis performed using model 4 of the process macro indicated that self-conscious negative emotions had a significant correlation with self-harming behavior and that this correlation was mediated by the emotional regulation of brooding. These results suggest that negative self-conscious emotions have a significant influence on self-harming behaviors, and brooding reinforces negative emotions then the risk of self-harming behaviors is amplified.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.185-196
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• 2018

Current study was conducted to examine the mediating effect of maladaptive cognitive emotion regulation strategies and negative affect on the relationship between perceived stress and smartphone addiction of adults and to explore suggestions for counseling adults with smartphone addiction symptoms. Three hundred adults(146 males, 154 females) were administered perceived stress scale, maladaptive cognitive emotion regulation strategy scale, negative affect scale, and smartphone addiction scale. The main results are summarized as follows: First, perceived stress had positive influence on smartphone addiction. Second, negative affect showed mediating effect on the relationship between perceived stress and smartphone addiction. Third, maladaptive cognitive emotion regulation strategies did not show mediating effect on the relationship between perceived stress and smartphone addiction. Forth, maladaptive cognitive emotion regulation strategies and negative affect showed double mediating effect on the relationship between perceived stress and smartphone addiction. Based on the above results, it was suggested to include stress management and relief of negative affect through modification of maladaptive cognitive emotion regulation strategies in the treatment program for adults at high risk of smartphone addiction.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.380-391
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• 2021

In this study, 116 pairs of 5-year-olds and their mothers who are attending at child care centers and kindergartens in Seoul and Incheon were selected for the study to analyze the difference in the mother's emotional expressiveness and children's ability to solve interpersonal problems. The data were analyzed by descriptive statistical analysis and independent sample t-test using SPSS 23.0 program. The results of this study are as follows: First, the negative emotionality of children was significantly different according to the gender of the child, and mothers' emotional expressiveness was significantly different according to the presence of siblings. Second, it was found that mothers of children with higher negative emotionality expressed more negative emotions than children with lower negative emotionality. Third, the children's interpersonal problem solving skills did not show any difference depending on the children's negative emotionality.