• Title/Summary/Keyword: multiple product

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Consumer responses towards combinations of diverse methods notifying price discounts of clothing products (의류제품의 다양한 가격할인 제시방법 결합에 따른 소비자 반응)

  • Jeon, Minjung;Yoh, Eunah
    • The Research Journal of the Costume Culture
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    • v.27 no.5
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    • pp.524-537
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    • 2019
  • The aim of this study was to explore the effect of combinations of diverse methods notifying price discounts (i.e., reference price, odd price, and discount rate signs) and the relationships among product attribute perception, discount perception, attitude toward product, and purchase intention of product. Experiments were conducted where 12 stimuli of different price discount information notifications regarding T-shirt advertisements were presented to 352 informants. The results showed that notification of each type of discount information increased discount perception, whereas no effect due to the size of letters used in the discount rate notification was found. As more price discount information notifications were used, discount perception tended to become stronger. The results of ANOVA analysis show that both product attribute perception and discount perception affected attitude toward the product. In addition, product purchase intention was determined by attitude toward the product as well as price discount perception. Based on these findings, marketers may want to use a combination of methods of price discount notifications in advertisements to deliver price discount information clearly to consumers. Confirmation of discount information using multiple cues would help consumers to notice and perceive price discount information provided by retailers more effectively. Discount information is crucial for increasing both purchase intention and favorable attitude, therefore, diverse strategies regarding discount information presentations should be developed, tested and applied in the real world of retailing.

Preparation and Evaluation of Cosmetic Tissue using W/Si/W Multiple Emulsion (실리콘 다중유제 (W/Si/W)를 이용한 화장용 티슈의 개발 및 평가)

  • Han, Sang-Chul;Park, Duck-Sang;Shin, Jae-Hong;Kim, Tae-Hyeon;Park, Jeong-Sook;Cho, Cheong-Weon;Hwang, Sung-Joo
    • Journal of Pharmaceutical Investigation
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    • v.37 no.4
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    • pp.217-222
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    • 2007
  • To develop cleansing tissue composed of silicone multiple emulsions which could easily remove make-up residues and confer skin protecting effect without damaging skin, we formulated various silicone multiple emulsions and evaluated the physicochemical properties including viscosity, cleansing effect, and safety effect. Also, cleansing tissue incorporated with silicone multiple (W/Si/W) emulsion was stored for 6 months, and judged its stability through microscopes under accelerated and long-term condition. Cleansing effect was evaluated by chromameter. Skin hydration effect was determined by corneometer and incorporation effect into non-woven fabric cotton was evaluated by volunteer survey. Low viscosity ranged from 400 centipoise (cP) to 1,000 cP was obtained from a stabilized W/Si/W emulsion containing more than 10% volatile silicone. Mean diameter of fresh W/Si/W emulsion was $20{\mu}m$, but after storage for 3 months at $45^{\circ}C$, the particle size of the W/Si/W emulsion increased up to $50{\mu}m$. Both W/Si/W emulsion-incorporated cleansing tissue and commercial product showed equally good cleansing effect. In addition, skin allergies such as erythema, edema, scaling itching, stinging, burning, tightness and prickling were not observed through macroscopic examination. From the transepidermal water loss results, the cleansing tissue consisting of W/Si/W emulsion showed superior hydration effect to commercial product. In conclusion, this study suggests cleansing tissue using W/Si/W emulsion could be used for an excellent efficacy compared with commercialized cleansing tissue.

Intelligent Electronic Shoppingmall with Bundle Product Suggestions for Fisheries (상차림중심의 지능형 수산물 인터넷 쇼핑몰 개발)

  • 정대율
    • The Journal of Information Systems
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    • v.10 no.2
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    • pp.5-32
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    • 2001
  • The main goal of this research is at the development of a bundle product suggestion sub-system of an internet shopping mall for fishery products, which can reduce the search cost of user. To achieve the goal, we first study tie key factors of successful direct commerce for fishery products, and second, we design a bundle product suggestion module and its sub-module. For this, we identify the objectives of system, and write out the necessary functions of the system and models(process model, data model, dynamic model) through the analysis of user requirements. Based on the functions and models, we design user interfaces, database, processes, and knowledge base. In designing knowledge base and inferencing strategy, we consider two intelligent agent approach(optimal algorithms, heuristic rules) and suggest one more approach(case-based reasoning). The intelligent agent can be used in enhancing the suggestion of multiple fishery product simultaneously. The system analysis and design documents presented as the research results can be used to provide good guidelines to the companies who consider developing an production suggestion agents.

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A Study on the Inference of Product Design Elements by Fuzzy Decision Making Model (퍼지 의사결정 모델에 의한 감성제품 디자인 요소의 추론에 관한 연구)

  • Yang, Seon-Mo;Lee, Sun-Yo;An, Beom-Jun
    • Journal of the Ergonomics Society of Korea
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    • v.17 no.1
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    • pp.37-46
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    • 1998
  • A human sensibility ergonomics design supporting system was applied to the product development for the customer's satisfaction based on ergonomics technology. The system is composed of three major subsystems such as customer's sensibility analysis, inference mechanism, and presentation technology. The main approaches of the system are to analyze customer's sensibilities and to translate them into product design elements. The purpose of this paper is to develop a design supporting system in which the relationship between customer's sensibility and product design elements is reasoned by a MADM(Multi-Attribute Decision Making) fuzzy model. In this model, three variables such as multiple correlation coefficients, partial correlation coefficients, and category scores were used in reasoning process. The weighted value of the words were also considered in fuzzy decision process. As a case study, the design supporting system with the MADM fuzzy model was applied to the personnel computer design.

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A Production-and-Scheduling for One-Vendor Multi-Buyer Model under the Consolidation Policy (다수 고객 통합전략을 활용하는 생산 및 물류계획 수립)

  • Noh, K.W.;Sung, C.S.;Lee, Ik Sun
    • Korean Management Science Review
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    • v.31 no.3
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    • pp.13-26
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    • 2014
  • This paper considers an integrated one-vendor multi-buyer production-inventory model where the vendor manufactures multiple products in lot at their associated finite production rates. In the model, it is allowed for each product to be shipped in lot to the buyers even before the whole product production is not completed yet. Each product lot is dispatched to the associated buyer in a number of shipments. The buyers consume their products at fixed rates. The objective is to the production and shipment schedules in the integrated system, which minimizes the total cost per unit time. The total cost consists of production setup cost, inventory holding cost and shipment cost. For the model, an iterative optimal solution procedure with shipment consolidation policy incorporated. It is then tested through numerical experiments to show how efficient and effective the shipment consolidation policy is.

A Univariate Loss Function Approach to Multiple Response Surface Optimization: An Interactive Procedure-Based Weight Determination (다중반응표면 최적화를 위한 단변량 손실함수법: 대화식 절차 기반의 가중치 결정)

  • Jeong, In-Jun
    • Knowledge Management Research
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    • v.21 no.1
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    • pp.27-40
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    • 2020
  • Response surface methodology (RSM) empirically studies the relationship between a response variable and input variables in the product or process development phase. The ultimate goal of RSM is to find an optimal condition of the input variables that optimizes (maximizes or minimizes) the response variable. RSM can be seen as a knowledge management tool in terms of creating and utilizing data, information, and knowledge about a product production and service operations. In the field of product or process development, most real-world problems often involve a simultaneous consideration of multiple response variables. This is called a multiple response surface (MRS) problem. Various approaches have been proposed for MRS optimization, which can be classified into loss function approach, priority-based approach, desirability function approach, process capability approach, and probability-based approach. In particular, the loss function approach is divided into univariate and multivariate approaches at large. This paper focuses on the univariate approach. The univariate approach first obtains the mean square error (MSE) for individual response variables. Then, it aggregates the MSE's into a single objective function. It is common to employ the weighted sum or the Tchebycheff metric for aggregation. Finally, it finds an optimal condition of the input variables that minimizes the objective function. When aggregating, the relative weights on the MSE's should be taken into account. However, there are few studies on how to determine the weights systematically. In this study, we propose an interactive procedure to determine the weights through considering a decision maker's preference. The proposed method is illustrated by the 'colloidal gas aphrons' problem, which is a typical MRS problem. We also discuss the extension of the proposed method to the weighted MSE (WMSE).

Awareness of Vegetarian-based Food (aquafaba) and Vegetarian Restaurant according to the Food Consumption Value of Vegetarians (채식주의자 식품소비가치에 따른 채식기반식품과 채식식당에 대한 인식)

  • Kim, Ha Young;Choi, Seung Gyun;Kang, Sang Jin;Shin, Weon Sun;Shim, Youn Young;Reaney, Martin J.T.;Kim, Ji Hye;Cho, Jea Youl;Hong, Wan Soo
    • Journal of the Korean Society of Food Culture
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    • v.36 no.5
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    • pp.430-440
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    • 2021
  • The purpose of this study was to provide basic data for future research and suggest product development and market segmentation strategies by identifying the perceptions and consumption behaviors of vegetarians in each segment of the vegetarian market. According to food consumption value, a total of three market segments were derived, and the markets were named based on their characteristics, including 'environment and animal protection', 'multiple consideration' and 'low interest'. As a result of analyzing the perception of vegetarian-based food, "environment and animal protection" and "multiple consideration" presented positive perceptions of a vegetarian food product. Conversely, the group stating low interest expressed negative perceptions of the vegetarian food product. An analysis of the requirements for development for vegetarian-based foods products (eg. aquafaba), indicated that the development requirements for all products, except cultured and processed meats, were high.?Considerable demand was observed for vegetarian menus and vegetarian restaurants. As a result of the analysis on the necessity of the elements of the vegetarian restaurant menu, the subjects that stated "multiple consideration" had significantly higher awareness of issues related to vegetarian foods than others.

A Study on Consumer Information Search and Consumer Satisfaction According to Product Characteristics (상품특성별 소비자 정보탐색정도의 소비자만족도에 관한연구)

  • 김윤정
    • Journal of Families and Better Life
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    • v.11 no.1
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    • pp.12-21
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    • 1993
  • This Study focused on consumer information search and consumer satisfaction according to product characteristics and sex. For these purpose a survey was conducted using questionaires on 225 males 299 females that lived in Seoul. Statistics used for data were Frequency. Prequency. Percentile Mean Multiple Regression Analysis and Path Analysis. The major findings were: 1) I male Group reference orientation were effect on convenience experience credience goods and information search were effect on experience credience goods. 2) In Femal Group her job and information search effect on convenience experience credience goods and involvement effect on credience goods only.

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Butein Disrupts Hsp90's Molecular Chaperoning Function and Exhibits Anti-proliferative Effects Against Drug-resistant Cancer Cells

  • Seo, Young Ho
    • Bulletin of the Korean Chemical Society
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    • v.34 no.11
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    • pp.3345-3349
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    • 2013
  • Hsp90 shows great promise as a therapeutic target due to its potential to disable multiple signaling pathways simultaneously. In this study, we discovered that a natural product, butein moderately inhibited the growth of drug-resistant cancer cells (A2780cis and H1975), and brought about the degradation of oncogenic Hsp90 client proteins. The study demonstrated that butein would be a therapeutic lead to circumvent drug-resistance in cancer chemotherapy. The structure-based screening, synthesis, and biological evaluation of butein are described herein.

Product Family Design based on Analytic Network Process (Analytic Network Process에 기초한 제품가족 디자인)

  • Kim, Tai-Oun
    • Journal of Intelligence and Information Systems
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    • v.17 no.4
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    • pp.1-17
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    • 2011
  • In order to maintain customer satisfaction and to remain productive and efficient in today's global competition, mass customization is adopted in many leading companies. Mass customization through product family and product platform enables companies to develop new products with flexibility, efficiency and quick responsiveness. Thus, product family strategy based on product platform is well suited to realize the mass customization. Product family is defined as a group of related products that share common features, components, and subsystems; and satisfy a variety of market niches. The objective is to propose a product family design strategy that provides priority weights among product components by satisfying customer requirements. The decision making process for a new product development requires a multiple criteria decision making technique with feedback. An analytical network process is adopted for the decision making modeling and procedure. For the implementation, a netbook product known as a small PC which is appropriate for the product family model is adopted. According to the proposed architecture, the priority weight of each component for each product family is derived. The relationship between the customer requirement and product component is analyzed and evaluated using QFD model.