• Title/Summary/Keyword: multi-channel usage

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Influences of channel assessment on the usage levels of multi-channels by product category in decision making process for purchasing fashion products (패션상품 구매의사 결정과정에서의 상품유형별 채널평가가 멀티채널 이용도에 미치는 영향)

  • Park, Sung Ryul;Kim, Mi Sook
    • The Research Journal of the Costume Culture
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    • v.24 no.6
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    • pp.803-816
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    • 2016
  • The purposes of this study were to investigate the influences of channel assessments on the usage of multi-channels by product types, and the differences in the usage of multi-channels among product types in buying decision making process for fashion products. Data were collected from 510 consumers in their 20s to 50s with purchasing experiences through multi-channel distribution system and living in Seoul and Kyunggi province; 491 were analyzed after deleting incomplete questionnaires. Factor analysis, multiple regression analysis and one-way ANOVA were used for statistical analysis by using SPSS 18.0. The results were as follows: 5 factors were extracted for channel assessment: utility, accuracy, risk, price benefit and sharing information. Price benefits, utility and sharing information for online channel tended to influence positively on the usage of online channel and online+offline channels. Accuracy and low perceived risk of offline influenced positively on offline and on+offline channel usages. The usage levels of on-line and off-line channels for cosmetics were significantly lower than the usage levels for clothes and accessories on information search, evaluation of alternatives, and purchase stages. Significant differences were also found in the usage levels of multi-channels (on+off-line) on information search and evaluation of alternatives stages. The usage levels of the multi-channels for clothes were the highest followed by those of accessories and cosmetics in order.

A Study on the Trust Tansference and Continuance Intention to Purchase in Offline-Online Multi-Channel Shopping Contexts : Emphasis on the Moderating Effects of Neuroticism (오프라인-온라인 멀티채널 쇼핑상황에서의 신뢰전이와 지속구매의도에 관한 연구 : 뉴로티시즘 조절효과 분석)

  • Jeon, Hyeon Gyu;Lee, Kun Chang
    • Korean Management Science Review
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    • v.33 no.2
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    • pp.89-115
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    • 2016
  • Recent trends in online commerce shows that multi-channels including offline and online become prevailing as a standard type of channel. However, literature survey revealed that there exist few studies about how an individual negative emotion such as neuroticism affects trust transfer between channels, and usage continuance intention. To fill the research void like this, this study proposes an research model where trust transfer between offline and online channels is included, and neuroticism is also adopted as a moderating variable between trust transfer, satisfaction, and usage continuance intention. Empirical results with valid 406 questionnaires revealed that neuroticism has a negative influence on online commerce users' perceived usage continuance intention.

The efficient implementation of the multi-channel active noise controller using a low-cost microcontroller unit (저가 microcontoller unit을 이용한 효율적인 다채널 능동 소음 제어기 구현)

  • Chung, Ik Joo
    • The Journal of the Acoustical Society of Korea
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    • v.38 no.1
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    • pp.9-22
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    • 2019
  • In this paper, we propose a method that can be applied to the efficient implementation of multi-channel active noise controller. Since the normalized MFxLMS (Modified Filtered-x Least Mean Square) algorithm for the multi-channel active noise control requires a large amount of computation, the difficulty has lied in implementing the algorithm using a low-cost MCU (Microcontoller Unit). We implement the multi-channel active noise controller efficiently by optimizing the software based on the features of the MCU. By maximizing the usage of single-cycle MAC (Multiply- Accumulate) operations and minimizing move operations of the delay memory, we can achieve more than 3 times the performance in the aspect of computational optimization, and by parellel processing using the auxillary processor included in the MCU, we can also obtain more than 4 times the performance. In addition, the usage of additional parts can be minimized by maximizing the usage of the peripherals embedded in the MCU.

SPMC-MAC : Slim Preamble Multi-Channel MAC Protocol with Transmission Power Control in Wireless Sensor Networks (무선 센서 네트워크에서 다중 채널과 전송세기 제어를 이용한 맥 프로토콜)

  • Yoon, Jang-Muk;Bahk, Sae-Woong
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.33 no.10B
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    • pp.876-884
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    • 2008
  • In this paper, we propose an asynchronous MAC protocol to minimize energy usage and to maximize data throughput for a wireless sensor network in multi channel environments. Our proposed SPMC-MAC (Slim Preamble Multi-Channel Media Access Control) adopts the preamble sliming mechanism proposed in [6] that takes advantage of the knowledge about the wakeup time of the receiver node. The preamble contains the receiver's ID and a randomly selected channel ID for data communication, and it is transmitted over a dedicated common channel. The power control has the benefit of keeping an appropriate number of nodes with the communication range, resulting in reduced collision and interference. We compare our SPMC-MAC and X-MAC extensively in terms of energy consumption and throughput using mathematical analysis and simulation.

Multi-Access Points Transmit Power Control Algorithm in Consideration of the Channel Estimation Error and the Multi Rate Service (채널추정 에러와 다중 전송률 서비스를 고려한 다수 개의 엑세스포인트 전송전력제어 알고리즘)

  • Oh, Changyoon
    • Journal of Korea Society of Industrial Information Systems
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    • v.25 no.4
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    • pp.39-47
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    • 2020
  • We propose a multi-access points transmit power control algorithm in consideration of the channel estimation error and the multi-rate service. In the real communication systems, the channel estimation at the receiver side is imperfect due to limited number of pilot symbol usage. Furthermore, the multi-rate service is supported. We theoretically prove the uniqueness and the convergence of the proposed algorithm in multi-rate service environment. The proposed algorithm composes of one inner loop part and one outer loop part. Simulation results show that 1) the inner loop algorithm guarantees convergence of the transmit power level and the multi-rate service, 2) the outer loop algorithm compensates for the channel estimation error.

A Multi-Channel MAC Protocol for Cognitive Radio

  • Gao, Xiang;Zhu, Wen-Min;Park, Hyung-Kun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2010.05a
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    • pp.728-729
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    • 2010
  • Opportunistic spectrum access (OSA) allows unlicensed users to share licensed spectrum in space and time with no or little interference to primary users, with bring new research challenges in MAC design. We propose a cognitive MAC protocol using statistical channel utilization information and selecting appropriate spectrum hole for multi-channel data transmission. The protocol based on the CSMA/CA, exploits statistics of spectrum usage for decision making on channel access.

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The Adoption of New Service-Deliverly Channel under the Multi-channel Usage (다채널 이용 상황에서 신규 서비스채널의 수용에 관한 연구)

  • Kim, Hyun-Cheol;Han, Jang-Hui;Choi, Ji-Ho
    • Journal of Distribution Research
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    • v.12 no.2
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    • pp.23-49
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    • 2007
  • Recently, mobile marketing is becoming one of the major topics of interest to the marketing discipline. Emerging from rapid developments in mobile technology, it has created opportunities for new and innovative mobile services. Also, it is enabling to conduct always-on connections that consumers can interact anytime and anywhere. Especially, mobile devices place themselves to the core means of mobile-commerce which to execute a function as a distribution channel in mobile environments. Although the adoption researches about innovative services or technologies had executed in marketing areas over the past decades, most researches just expanded or modified existing theories and explanation models. There has been little study on the comprehensive and systematic review of adoption process. Therefore, it deserves to be considered prior usage experiences of the existing channels(CL) and attractiveness of the new channel(CLalt) based on social exchange theory. In order to address this void, this study unifies components of perceived attributes in the each dimensions (ie. benefit, cost, and risk dimensions) and explores prior usage experiences of the existing channels on adoption intention in electronic financial service channels through developing comprehensive model and employing empirical test for the hierarchy of effects model. Based on these empirical results, this study suggests managerial implications for new channel management in electronic financial service areas by focusing on the prior usage experiences of the existing objects on adoption intention and perceived attributes of ubiquitous-based mobile service channel.

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A Study of multi-channel signal processing algorithm suitable for Digital-transponder (디지털 위성통신중계기시스템에 적합한 다중채널 신호처리 알고리즘 분석)

  • Lee, Jung-sub;Hong, Keun-pyo;Jin, Byoung-il
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.43 no.7
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    • pp.641-647
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    • 2015
  • In this paper, Analyzed the multi-channel signal processing algorithms for digital-transponder. To analyze suitable multi-channel signal processing algorithms, compare algorithms about four criteria. Four criteria are as follows, perfect reconstruction, interference rejection, resource usage and power consumption. Analysis for each algorithm in accordance with these four criteria. then propose the multi-channel signal processing algorithms for digital satellite communication system.

PERFORMANCE OF MYOPIC POLICY FOR MULTI-CHANNEL DYNAMIC SPECTRUM ACCESS NETWORKS

  • Lee, Yutae
    • East Asian mathematical journal
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    • v.30 no.1
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    • pp.23-29
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    • 2014
  • To solve inefficient spectrum usage problem under current static spectrum management policy, various kinds of dynamic spectrum access strategies have appeared. Myopic policy, which maximizes immediate throughput, is a simple and robust strategy with reduced complexity. In this paper, we present a simple mathematical model to evaluate the saturation throughput and medium access delay of a myopic policy in the presence of multiple channels.

Verification of the Multi-channel Audio Service over T-DMB (지상파 DMB를 통한 멀티채널 오디오 서비스 검증에 관한 연구)

  • Jang, Dae-Young;Lee, Yong-Ju
    • Journal of Broadcast Engineering
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    • v.12 no.3
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    • pp.222-229
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    • 2007
  • According to the advancement of multimedia compression technologies, high quality multi-media services are easily found in common life. Along with this situation, 5.1-channel audio service also has expanded the application area to home theater system and car theater system and consumer can easily take a chance to experience the feeling of 5.1-channel audio. On the other hand, terrestrial DMB service has been launched in Korea from Dec. 2005 as a handhold multi-media broadcasting service. However, multi-channel audio was not considered due to the insufficiency of bandwidth and the handhold usage. Lately, MPEG is standardizing high efficiency multi-channel audio compression technology for handheld broadcasting service, and several trial for application is introduced in Europe. In this paper, we would like to explain multi-channel audio compression technology, describe the implementation of the verification system for the multi-channel audio service over T-DMB and investigate the possibility of further realization of the service.