• Journal of the Korean Society of Marine Environment & Safety
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• v.26 no.7
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• pp.838-844
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• 2020

The purpose of this study is to examine whether personality and reward affect PSM of new maritime police officer recruits. Results are as follows. First, among the personality factors, the neuroticism sub-factor had significant positive effect on PSM sub-factors favorable perception towards public policy, commitment to public interest, and empathy. Also, the extroversion sub-factor had significant effect only on the self-sacrifice sub-factor of PSM. Second, the reward factor mostly didn't have significant effect on PSM. The internal reward sub-factor had significant effect on the empathy sub-factor of PSM. These results confirm that personality factors have significant impact on public service motivation. This implicates the need for policy improvements to reflect this result, and further empirical studies on the relationship between reward and public service motivation.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.515-521
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• 2020

Work motivation is critical for ensuring sustainability of any business firm. Motivated personnel essentially helps an organization achieve its organizational goal and objective. Hence, it has become an essential duty for business managers and management committees to identify the motivating factors that would strongly affect their employees. The purpose of the current research is to identify which are the factors that motivate service employees most at their workplace in Bangladesh. The study has used survey questionnaires to collect data from service employees. Convenience sampling is used for data collection. A total of 240 questionnaires were distributed and 183 completed questionnaires were returned (response rate: 77%). The study used purposeful motivating factors, which are ranked (from 1 to 10) by the service employees according to the significance of the factors. Mean value is applied to determine the most crucial motivating factor, where the factor with lowest mean value is considered as the highest significant motivating factor. Results reveal that job certainty, career growth and advancement opportunity, and quality working environment have been the most crucial and influential motivating factors for the service employees. The study adequately underlines the necessity of motivational factors and provides some guidelines to keep employees motivated.

• Journal of Family Resource Management and Policy Review
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• v.13 no.3
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• pp.281-305
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• 2009

The purpose of this study was to investigate the effect of use motivation type for mobile phones and the degree of loss perception related to mobile phone consumption consciousness in adolescents. The subjects of this study were 503 students in middle and high school in Daegu. A questionnaire was used for the survey. Factor analysis, cluster analysis, and MANOVA were employed for the data analysis and the $Scheff\acute{e}$ test was used for post-hoc analysis. The results are as follows: First, there are significant differences in mobile phone consumption consciousness in all sub-dimension areas according to use motivation type for mobile phone. Second, adolescents with high economic loss perception for mobile phones show high consumption consciousness in sub-dimension area, and adolescents with high academic loss perception show high relation-oriented consumption consciousness. Adolescents with high physical loss perception show high health-oriented, relation-oriented, and function-oriented consumption consciousness. Adolescents with high psychological loss perception, on the other hand, show high relation-oriented consumption consciousness. Third, there are significant differences in mobile phone consumption consciousness according to use motivation type for mobile phones and the degree of overall loss perception. However, there are no significant differences in the mobile phone consumption consciousness according to use motivation type for mobile phones and the degree of overall loss perception.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.156-169
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• 2012

The purpose of the study was to analyze the relationship between motivation, psychological euphoria and adherence intention in elders. To achieve this purpose, subjects of this study were sampled 249 dancesports participant from J and K city in Jeonbuk. Data were collected through the self-administrated questionnaires which were used by preceding study. The factor analysis method was used correlation analysis, multiple regression analysis and three-step mediated regression analysis. The results of the analysis are as follows: First, motivation(health, hobby) had positive effects on psychological euphoria(accomplishment, satisfaction). Second, motivation(health, hobby) had positive effects on adherence intention. Third, psychological euphoria(accomplishment, satisfaction) had positive effects on adherence intention. Forth, psychological euphoria mediated between motivation and adherence intention.

• Journal of the Korean Society of School Health
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• v.29 no.3
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• pp.180-188
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• 2016

Purpose: The purpose of this study was to identify the correlation between the motivations to use social media and self-control among female middle school students. Methods: This study is a cross-sectional descriptive study. To collect the data, 300 female students of S and E middle school in S city responded to a self-administered questionnaire asking about their motivation for social media use and self-control. The data were analyzed through descriptive statistics, independent t-test, one way ANOVA, Scheffétest, Pearson's correlation, and stepwise multiple regression, using the SPSS/WIN 21.0 program. Results: The average time spent on social media was 3.70 hours. The mean scores of social media usage motivation and self-control were 48.15 and 58.47, respectively. The more average time spent on social media, the higher was the motivation to use social media. The scores of motivation to use social media were higher in students with low satisfaction of their school and family life. Students with low satisfaction of their school life had higher scores in some subcategories of self-control; preference to simple task, egocentrism, and stroppiness. Motivations to use social media showed a significant positive correlation with self-control. Self-control was affected by motivations to use social media and this variable explained 11.6% of self-control among female middle school students. Conclusion: The results of this study suggest that we should develop programs which help improve students' self-control and prevent the side effects of social media use among female middle school students.

• Journal of the Korean Data and Information Science Society
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• v.24 no.3
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• pp.453-464
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• 2013

This study was to verify the structural relationships among achievement goal orientation, self-leadership and sport motivation of skating athletes. The data were collected out of skating athletes in Seoul and Gyonggi area, and total 369 copies of data were utilized in this study. To verify the relationships among achievement goal orientation, self-leadership and sport motivation, the construct validity and reliability for each factor were analyzed using SPSS18.0 and AMOS18.0 program. And the relationships among three factors were analyzed using covariance structural analysis. The results were as follows. First, the achievement goal orientation of skating athletes had positive effects on self-leadership. Second, the achievement goal orientation of skating athletes had positive effects on sport motivation. Third, the self-leadership of skating athletes had positive effects on sport motivation.

• Journal of the Korea Convergence Society
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• v.11 no.3
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• pp.201-210
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• 2020

The study was conducted to predict usage attitudes and behaviors by combining usage motivation and sensitivity, gender, and age in aviation-related social media. Specifically, the purpose of this study was to examine the effects of social media information acceptance, motivation and sensitivity on gender acceptance by gender and age. To this end, we collected data in an even distribution to prevent gender and age bias among adults aged 20 or older online from April 19 to May 3, 2018. As a result, the lower the female and age in the gender and age had a positive effect on the acceptance of social media information. Motivation for use has a positive effect on information acceptance and sensitivity has a negative effect on information acceptance. Through this, it was found that user class such as gender and age, motivation to use, and sensitivity affect information acceptance. In addition, the negative aspects of the sensitivity factor can be identified, and it is expected to be used as basic data in aviation-related social media marketing strategies.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.10
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• pp.1287-1293
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• 2018

This study tested relationship between consumer's motivation for mobile shopping and their value of shopping, satisfaction, and repurchase intention. The result of the analysis deduced four factors in motivation for mobile shopping-: ubiquity, convenience, impulsiveness, and economic feasibility. The results indicated that motivation for mobile shopping and consumers' value of shopping have a significant influence on each other. Specifically, impulsiveness had a considerable influence on hedonic shopping value, whereas convenience had a significant influence on utilitarian shopping value. In addition, motivation for mobile shopping and value of shopping had a significant influence on consumer satisfaction and repurchase intention. To put it concretely, among the motives of mobile shopping, ubiquity is found to be the factor influencing consumer satisfaction and repurchase intention the most. Lastly, consumers' shopping value influences consumer satisfaction and revisiting intention significantly. This result provides useful base data for establishing distinctive marketing strategies in the rapidly growing mobile shopping market.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.2
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• pp.259-267
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• 2020

The purpose of this study is to analyze the effects of computational thinking class using ARCS model to increase students' learning motivation. Then, this study designed the detailed instruction strategy according to each motivation factor(Attention, Relevance, Confidence, Satisfaction) of ARCS through the previous study on computational thinking education and ARCS model. The results of the ARCS test were compared between the experimental group to which the ARCS model was applied and the control group to which the general class was conducted. As a result, students in the experimental group showed significantly higher motivation for learning about computational thinking. In particular, the learning motivation of computer-related majors was significantly higher than that of the control group. In addition, majors were found to have high relevance(R) and non-majors had high satisfaction(S). Therefore, based on these findings, this study suggests an improvement for effective computational thinking class in liberal arts education.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.466-477
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• 2021

The purpose of this study is, for the first time in Korea, to examine the effects of companion animal online shopping motivation factors on customer satisfaction. In addition, we analyzed the moderating effect of the number of companion animals raised. The factor analysis of survey data yields the following five dimensions: convenience, economic, hedonistic, product characteristics, and information-knowledge shopping motivation. Multiple regression analysis shows that both convenience shopping motivation and information-knowledge shopping motivation have significant positive (+) effects on customer satisfaction. As a result of hierarchical regression analysis, it was found that there is a moderating effect of the number of companion animals raised on the relationship between information-knowledge and customer satisfaction.