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http://dx.doi.org/10.6109/jkiice.2018.22.10.1287

Motivation of Mobile Shopping in Relation to Value of Shopping, Consumer Satisfaction, and Repurchase Intention  

Kim, Kyung-hee (Busan Institute for Talent & Lifelong Education)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.22, no.10, 2018 , pp. 1287-1293 More about this Journal
Abstract
This study tested relationship between consumer's motivation for mobile shopping and their value of shopping, satisfaction, and repurchase intention. The result of the analysis deduced four factors in motivation for mobile shopping-: ubiquity, convenience, impulsiveness, and economic feasibility. The results indicated that motivation for mobile shopping and consumers' value of shopping have a significant influence on each other. Specifically, impulsiveness had a considerable influence on hedonic shopping value, whereas convenience had a significant influence on utilitarian shopping value. In addition, motivation for mobile shopping and value of shopping had a significant influence on consumer satisfaction and repurchase intention. To put it concretely, among the motives of mobile shopping, ubiquity is found to be the factor influencing consumer satisfaction and repurchase intention the most. Lastly, consumers' shopping value influences consumer satisfaction and revisiting intention significantly. This result provides useful base data for establishing distinctive marketing strategies in the rapidly growing mobile shopping market.
Keywords
Motivation of Mobile Shopping; Satisfaction; Repurchase Intention; Shopping value;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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