The Effects of the Using Motivation Type for Mobile Phone and the Degree of Loss Perception on Mobile Phone Consumption Consciousness in Adolescent

휴대전화의 사용동기 유형과 손실지각 정도가 청소년의 휴대전화 소비의식에 미치는 영향

The purpose of this study was to investigate the effect of use motivation type for mobile phones and the degree of loss perception related to mobile phone consumption consciousness in adolescents. The subjects of this study were 503 students in middle and high school in Daegu. A questionnaire was used for the survey. Factor analysis, cluster analysis, and MANOVA were employed for the data analysis and the $Scheff\acute{e}$ test was used for post-hoc analysis. The results are as follows: First, there are significant differences in mobile phone consumption consciousness in all sub-dimension areas according to use motivation type for mobile phone. Second, adolescents with high economic loss perception for mobile phones show high consumption consciousness in sub-dimension area, and adolescents with high academic loss perception show high relation-oriented consumption consciousness. Adolescents with high physical loss perception show high health-oriented, relation-oriented, and function-oriented consumption consciousness. Adolescents with high psychological loss perception, on the other hand, show high relation-oriented consumption consciousness. Third, there are significant differences in mobile phone consumption consciousness according to use motivation type for mobile phones and the degree of overall loss perception. However, there are no significant differences in the mobile phone consumption consciousness according to use motivation type for mobile phones and the degree of overall loss perception.