• 산업진흥연구
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• 제8권3호
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• pp.211-219
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• 2023

본 연구의 목적은 대학생의 사회적 지지와 삶의 만족도 간의 관계에서 희망의 매개효과를 외동자녀 지위가 조절 매개하는지를 규명하고자 하였다. 본 연구의 대상은 중국 광둥성의 한 대학에서 의도적으로 표집한 302명의 대학생이다. 자료는 SPSS PC+ Win ver. 25.0과 SPSS PROCESS macro ver. 4.2를 활용하여 분석하였으며, 적용된 통계 기법은 빈도분석, 신뢰도분석, 상관관계분석, 조절된 매개효과 분석이다. 연구 결과 첫째, 사회적지지, 희망, 삶의 만족도 간에 정적인 유의미한 상관관계가 있었다. 둘째, 조절된 매개효과 분석 결과 외동자녀가 그렇지 않은 자녀에 비해 사회적 지지가 희망을 경유하여 삶의 만족도에 미치는 간접효과가 높았다. 이를 바탕으로 삶의 만족도 향상을 위한 제언을 하였다.

• 한국식생활문화학회지
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• 제23권4호
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• pp.421-426
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• 2008

The purpose of this study was to measure the effects of trust, knowledge, optimism, risk and benefits on consumer attitudes toward genetically modified foods. A total of 326 questionnaires were completed. Moderated regression analysis was used to measure the relationships among the variables. The analysis results for the data indicated a good model fit in Model 2 rather than Model 1, in which the direct effects of trust, optimism and benefits had statistically significant direct effects on the respondents' attitudes toward genetically modified foods, while the direct effects of knowledge and risk were not statistically significant. As expected, the interaction term of risk and benefit had a significant effect on consumer attitude. Moreover, the effect of risk on consumer's attitude toward genetically modified foods was statistically significant at all levels of benefit, except at the lower benefit level. Finally, the results of this study indicated that genetically modified food developers and marketers should attach importance to the interaction effect of benefits to understand the elements of market demand and customer loyalty.

• 대한안전경영과학회지
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• 제19권4호
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• pp.241-251
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• 2017

The purpose of this study is to review the effects of organizational citizenship behavior on innovative behavior and intention to leave, and the moderating effects of self-efficacy in Korea Politechnics' teachers and professors. In order to verify and achieve the purposes mentioned above, questionnaire data were gathered and analysed from 206 employees of Korea Politechnics campus. Empirical survey's findings are as follows; First, altruism, conscientiousness, sportsmanship appeared to be positively related with innovative behavior. Second, courtesy, conscientiousness, sportsmanship appeared to be negatively related with intention to leave. Third, self-efficacy moderated negatively the relationship between altruism and intention to leave. Fourth, self-efficacy moderated negatively the relationship between sportsmanship and intention to leave.

• 한국조리학회지
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• 제14권1호
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• pp.84-93
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• 2008

The purpose of this study was to measure the effects of food involvement and food neophobia moderating the relationships between vegetable consumption and health concern. The questionnaires with the items to measure constructs of health concern, food involvement, food neophobia and vegetable consumption were completed by 290 subjects in Jeonnam area. Moderated regression analysis was used to measure the relationships between variables. To test validity and reliability of constructs, factor analysis and Cronbach's $\alpha$ were used in this study. Results of the study demonstrated that the result of the analysis of the data also indicated excellent model fit. The main effects and interaction effects of health concern, food involvement and food neophobia on vegetable consumption were statistically significant. Moreover, the effect of health concern on vegetable consumption was statistically significant at all levels of food involvement and food neophobia, except when food involvement and food neophobia were high. The present findings may be particularly relevant to interventions to promote healthy eating among adults.

• 한국보육지원학회지
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• 제15권2호
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• pp.21-36
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• 2019

Objective: The purpose of this study was to analyze the effects of infant temperament on adaptation at childcare centers and the moderated effects of teacher-infant relationships between a vertical transition group and horizontal transition group. Methods: The subjects of the study were 284 infants, aged 1-years-old and 2-years-old, who were hospitalized in childcare centers. To investigate the correlation between variables, Pearson correlation analysis was used. Regression analysis was performed to check the effects of temperament and teacher-infant relationship on childcare adaptation. Results: Infant temperament influenced childcare adaptation in both vertical and horizontal transition groups. The quality of teacher-infant relationships was found to moderate the relationship between infant temperament and childcare adaptation in both groups. Conclusion/Implications: The results of this study, which showed different moderating effects of the teacher-infant relationship in the vertical transfer group and the horizontal transfer group, suggest the need for more diverse studies on the various transition experiences regarding childcare transition.

• 한국식생활문화학회지
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• 제23권4호
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• pp.448-454
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• 2008

The principal objective of this study was to assess the effects of food involvement moderating the relationship between food choice motives, including health concerns, weight control and ethical concern, and fruit consumption. A total of 290 questionnaires were completed. Moderated regression analysis was utilized to assess the relationships among variables. The results of the study showed that the results of data analysis also indicated good model fit. The direct effects of health concerns on fruit consumption were statistically significant in Models 1 and 2. However, the direct effects of ethical concern on fruit consumption were statistically significant in Model 3. As had been expected, the interaction of ethical concerns and food involvement exerted a significant effect on fruit consumption in Model 3. However, the interaction of health concern and food involvement, as well as weight control and food involvement exerted no significant effects on fruit consumption. Moreover, ethical concerns about fruit consumption exerted a significant negative effect at the low level and a positive effect at the high level of food involvement, except in cases in which the level of food involvement was medium. The results of this study revealed that fruit marketers should attach importance to the interaction effect of food involvement in order to better understand the elements of market demand and customer loyalty.

• 한국산업보건학회지
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• 제31권1호
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• pp.38-49
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• 2021

Objectives: This study was conducted to analyze the impact of safety/health managers' experience of trauma case on their post traumatic stress disorder and the mediation effects of job stress and the moderated mediation effects of social support. Method: Using a structured questionnaire, data were collected from 241 workplace safety/health managers with experience in trauma case. The collected data were analyzed using SPSS(IBM. Ver.26.0) and verified through SPSS PROCESS Macro (Ver. 3.4). Results: The trauma case experience and the job stress, which is a mediation variable, had a statistically significant positive effect on post-traumatic stress disorder, and the job stress had a positive mediation effect in the relationship between the trauma case experience and post-traumatic stress disorder. Social support had a statistically significant negative moderation effect in the relationship between the trauma case experience and job stress; social support had a moderated mediation effect on the indirect effect of a job stress on the post-traumatic effect through a trauma case experience. Conclusion: The above findings suggest that work-related job stress management is important in order to reduce safety/health managers' post-traumatic stress disorder caused by the experience of trauma case, and that social support is essential to reduce the job stress, which can later be used as a basis for further studies.

• 무역학회지
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• 제42권5호
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• pp.93-112
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• 2017

본 연구는 수출 중소기업의 FTA 정보학습의 역할을 실증분석하는데 목적을 두었다. 이에 중소기업 수출성과 경로에서 FTA 정보학습의 조절효과를 포함한 통합적 모형을 구축했다. 중소기업의 현지화 전략, 제품혁신 역량, FTA 정보학습의 관계를 수출성과에 연계하여 수출 중소기업 195개를 대상으로 실증분석을 시행했다. 구조방정식모형을 사용하여 경로분석을 시행했으며, 조절효과를 포함한 6개 가설을 검정했다. 분석결과 중소기업의 현지화 전략은 제품혁신 역량에 긍정적 영향을 주었다. 반면 FTA 정보학습은 유의한 결과를 보여주지 못했다. 수출성과 선행요인으로 제품혁신 역량과 FTA 정보학습은 모두 유의한 결과를 보여주었다. 조절효과의 경우 현지화 전략과 FTA 정보학습은 제품혁신 역량에 유의한 조절효과를 나타내지 못했다. 반면 제품혁신 역량과 FTA 정보학습은 중소기업 수출성과에 유의한 영향을 미치는 것으로 나타났다.

• 무역학회지
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• 제43권2호
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• pp.107-125
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• 2018

본 연구는 수출 중소기업을 대상으로 개방형혁신과 제휴 유형이 수출성과에 영향을 미치는 경로를 분석하였다. 기존 연구에 따라 개방형혁신은 기술흡수형혁신과 기술활용형혁신으로 나누었다. 제휴 유형은 마케팅과 기술 제휴로 나누었다. 수출성과를 포함하여 5개 잠재변인 간에 6개의 가설을 설정하였다. 수출활동을 전개하는 중소기업 202개를 표본으로 실증분석을 시행하였다. 분석결과 기술흡수형혁신은 마케팅 제휴와 기술 제휴에 모두 유의한 영향을 주었다. 반면 기술활용형혁신은 기술 제휴에만 유의한 효과를 보였다. 제휴 유형은 수출성과에 모두 긍정적 영향을 보여주었다. 이로써 한국 중소기업의 수출활동에 개방형 혁신과 유통경로 확보 등에 필요한 마케팅 제휴의 관계를 활성화해야 함을 시사점으로 제시했다.

• 유통과학연구
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• 제13권5호
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• pp.61-70
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• 2015

Purpose - This study investigates whether the effectiveness of self trait-advertisement versus communion-focused advertisement on product evaluations depends on a type of pride felt as ambient emotion. It also explores whether the mediating roles of cognitive and affective response to the effect of the advertisement type on product evaluation are moderated by types of pride such as hubristic pride or authentic pride. Research Design, Data, and Methodology - This research uses a restaurant service as the experimental object and employs a 2 (pride type: hubristic pride vs. authentic pride) × 2 (advertisement type: self trait-focused advertisement versus communion-focused advertisement) between-subjects design, with cognitive response and affective response as within-subject. Each experimental group consisted of 40 undergraduate students assigned to participate in the experiment. One questionnaire from the authentic pride and self-trait focused advertisement group and two questionnaires from the hubristic pride and communion-focused advertisement group were removed due to answer errors, resulting in a participant number of 157. The author conducts a 2 (pride type: hubristic pride vs. authentic pride) × 2 (advertisement type: self trait-focused advertisement versus communion-focused advertisement) ANOVA on advertised product evaluations, and to better understand the interaction effects, also conducts separate analysis of the hubristic and the authentic pride groups. Additionally, the study conducts mediated moderation analysis to check the mediation role difference of the cognitive response and the affective response to each advertisement on the interaction effects on product evaluations between the hubristic and the authentic pride groups. Results - The findings indicate that participants in the hubristic pride group more positively evaluate the product in self-trait focused advertisement, whereas participants in the authentic pride group more positively evaluate the product in communion-focused advertisements. In addition, the mediating role of cognitive response on the positive interaction effect of advertisement type and pride type on product evaluation is partially moderated by the pride type. However, the mediating role of affective response on the positive interaction effect of advertisement type and pride type on the product evaluation is not moderated by the pride type. Conclusions - The results of this study contribute to advertisement theory development by exploring interaction effects of ambient pride type and advertisement type on product evaluation, as well as to the theory of consumer behavior by exploring how pride type moderates the mediating roles of cognitive response on the positive interaction effect of advertisement type and pride type on product evaluation. From the perspective of the current research, advertisers should research what kinds of events consumers have experienced to increase the effectiveness of their advertisements, and use self-trait advertisements when consumers are grouped under ambient hubristic pride, and use communion-focused advertisements when consumers are grouped under ambient authentic pride. However, future research is necessary to discover the reasons why the mediating role of affective response to advertisements in the interaction effects of pride type and advertisement type on product evaluation is not moderated by pride type.