• Title/Summary/Keyword: mobile users

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Two - Handed Hangul Input Performance Prediction Model for Mobile Phone (모바일 폰에서의 양 손을 이용한 한글 입력 수행도 예측 모델에 대한 연구)

  • Lee, Joo-Woo;Myung, Ro-Hae
    • Journal of the Ergonomics Society of Korea
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    • v.27 no.4
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    • pp.73-83
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    • 2008
  • With a rapid extension of functions in mobile phones, text input method has become very important for mobile phone users. Previous studies for text input methods were focused on Fitts' law, emphasizing expert's behaviors with one-handed text input method. However, it was observed that 97% of Korean mobile phone users input texts with two-hands. Therefore, this study was designed to develop a prediction model of two-handed Hangul text entry method including novice users as well as experts for mobile phone. For this study, Fitts' law was hypothesized to predict experts' movement time(MT) whereas Hick-Hyman law for visual search time was hypothesized to be added to MT for novices. The results showed that the prediction model was well fitted with the empirical data for both experts and novices with less than 3% error rates. In conclusion, this prediction model of two-handed Hangul text entry including novice users was proven to be a very effective model for modeling two-handed Hangul text input behavior for both experts.

Consumer Behavior Toward Adoption of Mobile Payment: A Case Study in Indonesia During the COVID-19 Pandemic

  • SUNARJO, Wenti Ayu;NURHAYATI, Siti;MUHARDONO, Ari
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.581-590
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    • 2021
  • The purpose of the research was to investigate the characteristics of technology users, their knowledge about the technology and whether that affected technology adoption, and, through the measurement utilitarian value as a mediator, to find out whether the behavior toward mobile payment technology adoption is considered most effective during the COVID-19 pandemic, especially at this research locus, Central Java Province, Indonesian Batik SME consumers. The research methodology was quantitative with data processing using Structural Equation Modeling (SEM) with the final sample of 294 respondents' answers. To the best of the researcher's knowledge, this was an initial attempt toward a holistic and integrative approach to explain the adoption of mobile payment in Indonesia with different consumer characteristics in each region of Indonesia and varying levels of knowledge about mobile payment applications. The results show that the utilitarian value as a mediating variable only affected the relationship between the characteristics of technology users and adoption behavior. The findings of this study suggest that the stronger the knowledge of technology users, the more influential the adoption behavior of the mobile payment technology for Indonesian Batik small-, and medium-sized enterprise (SME) consumers during the COVID-19 pandemic in the new normal era.

New Mobile Terminated Protocol for User Privacy Protection in Mobile Communication Environments (이동통신 환경에서 사용자 프라이버시 보호를 위한 새로운 이동 착호프로토콜)

  • Kim, Soon-Seok
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.10 no.12
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    • pp.2193-2201
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    • 2006
  • In related to mobile communication environment. Kesdogan and Pfitzmann[1,2,3] proposed solutions using temporary pseudonym identification, called TP(Temporary Pseudonym) to solve the problems concerning current locations of mobile users and exposure of their movements in the privacy aspect. After that, we proposed more improved method protecting mobile users from active attacks of network providers in [4]. But it is the case that mobile users are located in only home domain. As a more extended method. we propose new mobile terminated protocol protecting user privacy in case of moving from the home domain to the remote domain and analyze its security.

Causal Factors Affecting Mobile Banking Services Acceptance by Customers in Thailand

  • NAVAVONGSATHIAN, Ampol;VONGCHAVALITKUL, Busaya;LIMSARUN, Tanakorn
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.421-428
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    • 2020
  • The study investigates the causal factors affecting mobile banking services acceptance by customers in Thailand. This study employs quantitative research methodology and non-probability sampling to draw 400 mobile banking users from the population who are the mobile banking users of commercial banks in Thailand. The online questionnaires were used as a research tool to collect data with the Cronbach's alpha coefficient as 0.931. By using the structural equation model to analyze data, the results have shown that service quality, perceived usefulness, perceived ease-of-use, safety in use, and social factors influenced mobile banking services acceptance by customers in Thailand.By checking the harmony with the statistics χ2 = 108.618, df. = 86, χ2/df. = 1.263, p-value = .050, CMIN/DF =1.263, GFI = .989, AGFI=.962, TLI= .962, CFI = .976, RMSEA = .037,along with testing the weight factor. In conclusion, the research model was found to be harmonious with the empirical data at the significance level 0.05. The findings of this study suggest that the commercial banks should apply this research to understand the acceptance behavior of mobile banking users, also to determining marketing strategies, identifying opportunities and creating a competitive advantage for their services in the future.

An Empirical Research on Important Factors of Mobile Internet Usage (모바일 인터넷의 사용에 영향을 미치는 중요 요인에 대한 실증적 연구)

  • Kim, Ho-Young;Kim, Jin-Woo
    • Asia pacific journal of information systems
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    • v.12 no.3
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    • pp.89-113
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    • 2002
  • As Mobile Internet users grow rapidly, Mobile Internet Companies will be in a fierce race to catch a new customer. In this situation, companies want to identify of what factors make peoples use Mobile Internet in order to develop the effective Mobile Internet services and to supply the higher service quality. However, prior researches on Mobile Internet focused on technical area such as higher data delivery, efficient compression of images, so they do not have given companies beneficial materials for making fascinating Mobile Internet service. To offer the service development materials, this research investigated important factors to use Mobile Internet from the viewpoint of customer. Moreover, the study was progressed how much these factors influenced Mobile Internet actual usage. After being surveyed service adopting model and significant factors in Marketing and in MIS(Management Information System), this study was suggested Mobile Internet Adopting Model reflected in Mobile Internet characteristics. To collect the effective data, Internet survey had been done for two weeks. The respondents were identified if they were real Mobile Internet users and how much they had used Mobile Internet for a month. The results were that important factors of Mobile Internet usage were Usefulness, Usability, System Quality and Instant Connectivity. Perceived Value of Mobile Internet influenced Mobile Internet Behavioral Intention significantly and Behavioral Intention had a significant effect on Mobile Intent usage by results. This paper concludes with discussion of these results and their implications for researcher and Mobile Internet company managers.

Examining the Influencing Factors of Third-Party Mobile Payment Adoption: A Comparative Study of Alipay and WeChat Pay

  • Mu, Hong-Lei;Lee, Young-Chan
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.247-284
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    • 2017
  • Purpose The first purpose of this study is to investigate factors that are likely to influence user's intention to adopt third-party mobile payment platform. A comprehensive study about mobile payment services have used various variables to explain user's use intention based on the theory of reasoned action (TRA) or the theory of planned behavior (TPB). Variables such as simplicity, security, costs, relative advantage, individual mobility, subjective norm, trust, satisfaction, attitude towards use, perceived usefulness, perceived ease of use and so on. Among these factors, we expect to find out the most influential factors effecting user's use intention of the third-party mobile payment services. Second, we also examine whether the most influential factors have the same influence to different third-party mobile payment services by conducting comparative study of Alipay and WeChat Pay. Design/methodology/approach Empirical data for this study were collected from Chinese who has the experience using or have used Alipay or WeChat Pay. Participants needed to be familiar with Alipay or WeChat Pay because such users may be more aware of both the advantages and disadvantages of Alipay and WeChat Pay. We conduct a pilot test using Smart PLS 2.0, which includes 50 Alipay users and 82 WeChat Pay users. The result indicates that all the measurement fit for the context. And then 980 questionnaires were mainly sent out to the college students and the e-mails users randomly. To encourage participation, we give the participants a small gift as a present. Finally, we received a total of 683 replied. Data from respondents who gave incomplete or invalid answers were excluded to assure the validity of the constructs. 79 questionnaires were rejected, finally the valid data are 604 (with 372 Alipay users and 232 WeChat Pay users). Findings The results suggest that users' intention is determined by their trust on third-party mobile payment service and perceived usefulness of use. Comparative study results also indicated that the factors have different influence on Alipay group and WeChat Pay group, which offers a new aspect for academic field, and provides useful information to mobile payment service providers in China.

A Study of Product Trade Service using Mobile Agent (모바일 에이전트를 이용한 상품거래서비스에 관한 연구)

  • 안성욱;오기욱
    • Journal of the Korea Society of Computer and Information
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    • v.6 no.3
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    • pp.1-10
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    • 2001
  • Recently, way of Electronic Commerce is changing with increment of Internet users. In the previous way of commerce, users used to search for information by themselves. However, for user's convience, it can be done for users from one site. Mobile in order to provide users with such service. By the mobile agent-based Electronic Commerce system, users can get information from one site, and service companies can provide various and useful information to users. This is very important for construction of reliable Electronic Commerce environment, However, in generally used mobile agent-based platforms, the user should know URL information. and it is based on search engines. And as user's requirement levels become higher, they want to be provided with integrated and summarized service. In this paper, we implement product-trading system by applying mobile agent concept in order to satisfy user's requirement of getting required information from one site with minimal mouse click. For implementing the product trading system, E-speak, which is a platform for E-Service, is used And contents are saved as XML documents and data are shared based on these documents.

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A decision factor for service quality of mobile communication and customer satisfaction;Focus on mobile content services (이동통신 서비스품질의 결정요인과 고객만족;모바일 콘텐츠 서비스를 중심으로)

  • Kim, Bum-Seok;Cho, Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2007.04a
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    • pp.83-88
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    • 2007
  • The demand for mobile content has been increased dramatically upon proliferation of usages of mobile devices and the development of various contents. In addition, mobile services to satisfy various desires of these users spread rapidly into our daily lives. So, companies need to grasp what values the users think most important among the mobile content services in order to develop successful goods and services. Therefore, this paper will analyze what decision factors the service quality of mobile content of theses mobile communication services has and how they influence to customer satisfaction, and it will give suggestions for improving content qualities

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GAMEVIL'S GLOBAL STRATEGY : IMPLICATIONS FOR MOBILE GAME INDUSTRY

  • Yoo, Byung-Joon;Jeon, Seong-Min
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.5 no.4
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    • pp.113-128
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    • 2010
  • Moblie games are getting popular in that more mobile handsets are available. The mobile phone is expected to be the dominant platform the way the PC turned out to be the dominant platform of desktop computing. Ubiquity enables the mobile phone users interact socially with other users. Mobile game developers are now competing globally on the Apple Appstore, where any developers in the world are able to publish their own games easily. This study reviews the case of Gamevil, one of the leading mobile game service providers, from its foundation to the current global competition in order to draw implications for mobile game industry.

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A Study on the Task Performance of Mobile Service Users in Medical Institute: Emphasis on Individual Characteristics and Task-Technology Fit(TTF) Model (의료기관 모바일 서비스 이용자의 직무성과에 관한 연구 : 개인특성과 직무-기술 적합 모형을 중심으로)

  • Lee, Kun-Chang;Kim, Jin-Sung
    • IE interfaces
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    • v.17 no.3
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    • pp.314-329
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    • 2004
  • The rapid growth of investments in mobile service to reach a large and growing body of customers, coupled with low communication costs, has made user acceptance an increasingly critical management issue. The study draws upon the task-technology fit (TTF) model as its theoretical basis and its empirical findings to pragmatically explain the key factors that affect the performance and user acceptance of mobile service in medical field. A total of 110 usable responses were obtained. The findings indicate that the task, technology, and individual user characteristics positively affect task-technology fit and mobile service usage. The task-technology fit and mobile service usage are the dominant factors that affect mobile service performance. The result points out the importance of the fit between technologies and users' tasks in achieving individual performance impact from mobile service in medical arena.