Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)
- Volume 5 Issue 4
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- Pages.113-128
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- 2010
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- 1975-7557(pISSN)
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- 2671-9509(eISSN)
GAMEVIL'S GLOBAL STRATEGY : IMPLICATIONS FOR MOBILE GAME INDUSTRY
- Yoo, Byung-Joon (School of Business, Seoul National University) ;
- Jeon, Seong-Min (School of Business, Seoul National University)
- Received : 2010.09.13
- Accepted : 2010.11.20
- Published : 2010.12.30
Abstract
Moblie games are getting popular in that more mobile handsets are available. The mobile phone is expected to be the dominant platform the way the PC turned out to be the dominant platform of desktop computing. Ubiquity enables the mobile phone users interact socially with other users. Mobile game developers are now competing globally on the Apple Appstore, where any developers in the world are able to publish their own games easily. This study reviews the case of Gamevil, one of the leading mobile game service providers, from its foundation to the current global competition in order to draw implications for mobile game industry.