• Journal of Fashion Business
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• v.10 no.1
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• pp.41-57
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• 2006

The purpose of this study were to provide dress forms and men's jacket blocks based on the analysis of their somatotype. As the result of the previous research, based on 1290 males of 20 to 54 year-old, the shapes of adult male were 20 and each body shape was classified by size factor, height and chest girth and master size was selected considering appearance frequency. Somatotype YS(master size: height 170cm, chest girth 91cm) and HD1(master size: height 170cm, chest girth 94cm) were selected to develop dress forms and men's jacket block in the study. The procedure and results were follows; 1. The dress forms of somatotype YS and HD1 were provide base on means of 61 body measurements and cross sections of shoulder, chest, waist, hip of subjects belong to each somatotype. 2. New men's jacket blocks of somatotype YS and HD1 were developed based on the body surface extracted by draping and the result of comparative investigation on the conventional jacket patterns by wearing test. Also the drafting methods of new men's jacket blocks were provided. 3. Wearing test by the sensory evaluation showed that the developed jacket blocks were estimated more highly than existing patterns.

• Journal of Fashion Business
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• v.15 no.1
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• pp.92-102
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• 2011

The purpose of this research is to study the types of name spectrum and their characteristics of domestic men's wear brands focusing on formal and casual wear and also examine the differences based on the type of brands' product and brand style. Total 184 of men's wear brands, which were consisted of 66 formal wear brands and 84 casual wear brands, were selected from '2009 Korea Fashion Yearbook'. For data analysis, quantitatively evaluated the frequency and qualitatively evaluated the image of brand product and the meaning of brand name. The result as follows; 1. The domestic fashion brands for men's wear appeared to have four types of name spectrum. The descriptive name was the most frequently showed, and followed by arbitrary, suggestive, and coined name. For formal wear brands, four types of name spectrum were appeared in the order of descriptive, suggestive, coined, and arbitrary name. In casual wear brands, three types of name spectrum were appeared in the order of descriptive, arbitrary, and suggestive name. 2. The characteristics of men's brand name according to their name spectrum was as follows.; In the descriptive brand names, person's name was used the most and some ascribed the characteristics, feature or geographic location of the product. The suggestive brand names contained images and symbols of the product and also implied the relevant benefit information in a particular product context. In the arbitrary brand name, they imply the various meanings according to the product and are made up of either coined or natural. For the coined name, some bear the ideology or symbolized the characteristics of product itself. 3. The descriptive name spectrum showed the most in domestic menswear brands, regardless of the brand type. Except this, there were differences in the type and the frequency of name spectrum depending on the brand type.

• Journal of Fashion Business
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• v.26 no.2
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• pp.48-66
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• 2022

This study aimed to investigate and analyze the overall color utilization characteristics as design elements of advanced men's premium outer brands. From the analysis of a total of 889 color samples, PB showed the highest distribution in color, Bk, R, and P. The use of ltg and p of high and low chroma was high, centering on dkg of low value and low chroma, and g of medium chroma. The men's premium outer brand displays a luxurious color image centered on color planning due to color contrast between dark and grayish shades. The characteristics of colors and color distribution by brand were considered. The brands that utilized the most diverse colors and shades were Herno, which pursues sportswear of the Elegance image, and Stone Island, which pursues casual images of workwear style. These results show that systematic planning using colors and shades are utilized by all premium outer brand concept. The results of this study are meaningful because they can be used as basic data for effective product planning, men's outer design development, and color planning of outer clothing brands are they represent premium outer brands for men, and identifies color characteristics as differentiated design elements.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.99-113
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• 2007

This study aims to investigate the concepts and characteristics of Metrosexual and Ubersexual image which are the recent fashion phenomena representing the lifestyles of comtemporary men, and to analyze the design of contemporary men's fashion based on the represented characteristics of these sexual images. To accomplish these ends, various related publications, articles and papers, divers serial publications, and numerous internet articles are collectively reviewed for theoretical studies, and design analysis are conducted for content analysis(style, color, material, detail, etc) using photo data taken from the collections from 2001 through 2006. The results of this study shows that recent appearance of Metrosexual and Ubersexual fashion image represents the change of aesthetic standards in the contemporary society. With the influence of sociocultural phenomena which allow the pursuit of individual personality, the contemporary men, instead of expressing the socialized sexual identity, came to acquire the freedom of sexual identity which represents their personal desires. As an expression of hmnan will to pursue unrestricted sensibility and aesthetic sense, these sexual phenomena of Metrosexual and Ubersexual will be reinterpreted and reappear in various forms as the social atmosphere and aesthetic standards changes.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.1
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• pp.81-96
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• 2006

This study aimed to investigate the sociocultural phenomena which affected to clothing change in 1650-1900 and to examine the features of men's necktie in the western art. For this study, information about historic neckwear is obtained from the visual evidence of painted or engraved portraits, contemporary written sources. The covered area of this study was Europe mainly England and France. For this process, research steps were as follows : 1. Investigating the sociocultural phenomena which affect to clothing change through 1650-1900 and analysis of men's clothing and appearance. 2. Finding the changing characteristics of neckties including it's different types, shapes, knots, colors and materials and analyzing similarities and differences of neckties by the times. 3. Examining necktie as one of important and representative icons of male gender identity. The results of the study was as follows: 1. In 1660-1900, men's fashion was simplified in color and detail due to the influence of practical Puritanism and matured civil culture. And British men's fashion spreaded throughout whole European countries and get popularity. 2. In 1650-1720, there were band, cravat and steinkirk. And expecially cravatier, a expert custodian of cravats, was appeared in that period. In 1720-1800, there were stock, solitaire and cravat. In 1800-1850, neckwear were popularized and got various sizes and types up to shape and size of chemise collars. Black stock, scarf cravat and shawl cravat were popular and terms of 'necktie' were used for an certain neckcloth shape. And abundant literature for necktie were published thanks to the development of printing technology in that period. In 1851-1900, the leady-made neckties were spreaded and there were changes in shape, length, knot of necktie up to V-zone formed with shirt's collars and vest types. Neckwear was gradually evolving through four distinct styles, bow tie, scarf or neckerchief, Ascot and four-in-hand. 3. After the mid-l7th Century, as civil culture matured and splendid and extravagant colorful men's wear disappeared, British men's fashion spreaded throughout whole European countries and got popularity. The necktie become an essential ornamental accessory of men's fashion and one of important and representative icons of male gender identity.

• Korean Journal of Human Ecology
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• v.2 no.2
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• pp.63-79
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• 1999

The essence of Feminism is to establish the women＇s subjecthood as representing women＇s sexual characteristic and emerging from the fixed idea about women in our androcentric society. Feminism has been developed in various stages : the homogeneous theory which emphasized the similarity between men and women, the heterogeneous theory which persisted in he difference between men and women and underscored womanhood as an unique quality, androgynous theory which insisted on the common of two sexes since 1980＇s. The purpose of the thesis is to discuss the correlation between the feminism and the fashion, to examine its influence on shaping the contemporary fashion, and to infer what the women＇s fashion be like in the coming 21st century. The result of the thesis is as follows : First, the Mannish Look had been developed from the masculinization of female clothing by borrowing the style of women from that of men clothes since 1970＇s. Second, the Glamor Look has been stressed as the feminism began to swing toward which emphasized the difference between men and women, and women＇s sexual characteristics from the late 1970＇s. Third, from the late 19th century, the Fetish Look is still employed in various ways by the avant-garde designers, which impowered to increase the visualization of sex. Fourth, the Androgynous Look was born, androgynous image and neutral image, by the influence of the socio-cultural aspect of gender rather than the physical aspect from the middle 1980＇s.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.15-28
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• 2010

This study was intended to present basic materials for the direction of product planning and marketing strategy to increase the market share of men's underwear. For this purpose, it attempted to classify the groups according to the benefit of pursuing men's underwear and analyze the differences in purchase behavior among the segmented groups. The specific purposes of the study were to investigate the purchase behavior of men's underwear, to segment the consumers into groups according to underwear benefits sought, to investigate the differences in purchase behavior among the groups, and to investigate the differences in demographics among the groups. The questionnaire was distributed to men aged the 20s to the 40s living in Seoul. A total of 297 questionnaires were used for the final analysis. As a result, the following findings were obtained. It was found that 84.8% of the respondents showed there was no favorite underwear brand. They showed the favorite color of translucent color, the favorite style of trunk and brief, the favorite post-processing of silver nano, deo processing, and the favorite material of charcoal. In purchasing men's underwear, the respondents showed a preference for simple image, and the discount store as the place of purchase. The results also showed that there were four groups of underwear benefits sought: sex appeal/individuality, comfort, practicality, and fashion/brand groups. In regard to the group differences, there were significant differences in underwear purchase motives, underwear preferences, store selection criteria, and demographics.

• Korean Journal of Human Ecology
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• v.12 no.5
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• pp.777-786
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• 2003

The purpose of this study was to compare the perception of men's lower body shape in the 60s with that in the 20s. On hundred and seven men in the 60s and 178 men in the 20s participated in the survey and measurements. The results were as follows : 1. It was perceived that men in the 60s had broader girth but lighter weight than men in the 20s. The research revealed that men in the 60s was more satisfied with their lower body shape than men in the 20s. 2. It was also found that the ideal size of men in the 60s was broader in the girth of their waist and hip, shorter in their height, and lighter in their weight compared to men in the 20s. 3. It showed a difference in the satisfaction with their body shape between men in the 60s and the 20s. The satisfaction with their lower body shape of men in the 60s was more affected by their perception than by their real measured size. On the other hand, the satisfaction of men in the 20s was affected by their perception as much as by their measured size. 4. If we look at the perception and satisfaction in relation with their body types, we found that there was a difference in the girth of their waist, abdomen, hip, and weight depending on their body types. And men in the 20s showed greater differences in their perception and satisfaction depending on their body types, compared to men in the 60s. 5. The measured size of men in the 20s had greater differences depending on their body types than that of men in the 60s. On the contrary, the ideal size of men in the 60s had greater differences than that of men in the 20s.

• Fashion & Textile Research Journal
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• v.18 no.4
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• pp.450-456
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• 2016

This study examines the wearing conditions of tight-fit pants of men in their 30's in order to develop patterns for tight-fit pants. Tight-fits are loved by the young generation. This fashion has established a notable trend and demand in the casual clothing market as well as in the men's wear market. The study conducted a survey targeting Korean males in their thirties, and a total of 76 samples were used for the final analysis. The study survey showed that a growing number of men wear tight-fit pants in their daily life and prefer brands that feel more casual when it comes to expressing themselves with fashion. The men indicated a desire to look slim; however, they also wanted their clothes to be wearable and not interrupted them while moving. Sales of men's wear targeting the thirties age group have increased every year; consequently, this will study suggests that any relevant fields should first have a good understanding on men in the thirties and their needs before designing any clothes. Discussions that this study developed will be applied as a basic reference to design patterns for functionally-efficient tight-fit pants. Those pants will correspond to the physical characteristics of the thirties who transition with changes in every body part that would not occur when they are in their twenties while not disrupting.

• Fashion & Textile Research Journal
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• v.18 no.2
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• pp.225-234
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• 2016

An online suit-customizing system for the special accessibility needs of wheelchair users should be developed because the demand for business suits by wheelchair users involved in economic activities has increased. This study develops a user interface an online customizing system for men's suits specialized for wheelchair users. This study used a five-step approach: (1) search for online men's suits customizing system in web porter sites, (2) select three sites based on three terms, (3) heuristic testing with five web specialists, (4) development of a system user interface based on suggestions for improvement from the heuristic test, (5) usability testing of the user interface prototype by 10 disabled men in wheelchairs. The interface of Company S had high ratings on interactivity, accessibility, informativeness, and consistency in the heuristic test results; subsequently, a user interface was developed based on suggestions for improvement from the heuristic test. This online user interface for customizing men's suits provides better usability to wheelchair users than existing online interfaces aimed at the non-disabled and disabled; consequently, this study contributes to the commercialization of an online customizing system for men's suits specializing in serving wheelchair users.