패션비즈니스 (Journal of Fashion Business)

  • 제26권2호
  • /
  • Pages.48-66
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  • 2022
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  • 1229-3350(pISSN)
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  • 2288-1867(eISSN)
한국패션비즈니스학회 (The Korean Society of Fashion Business)
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해외 남성 프리미엄 아우터 브랜드의 색채 특성

Color Characteristics of Foreign Men's Premium Outer Brand

  • 홍윤정 (유한대학교, 패션디자인학과)
  • 투고 : 2022.01.20
  • 심사 : 2022.04.11
  • 발행 : 2022.05.30
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초록

This study aimed to investigate and analyze the overall color utilization characteristics as design elements of advanced men's premium outer brands. From the analysis of a total of 889 color samples, PB showed the highest distribution in color, Bk, R, and P. The use of ltg and p of high and low chroma was high, centering on dkg of low value and low chroma, and g of medium chroma. The men's premium outer brand displays a luxurious color image centered on color planning due to color contrast between dark and grayish shades. The characteristics of colors and color distribution by brand were considered. The brands that utilized the most diverse colors and shades were Herno, which pursues sportswear of the Elegance image, and Stone Island, which pursues casual images of workwear style. These results show that systematic planning using colors and shades are utilized by all premium outer brand concept. The results of this study are meaningful because they can be used as basic data for effective product planning, men's outer design development, and color planning of outer clothing brands are they represent premium outer brands for men, and identifies color characteristics as differentiated design elements.

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참고문헌

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