• Title/Summary/Keyword: media policies

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A Study on Social Media Sentiment Analysis for Exploring Public Opinions Related to Education Policies (교육정책관련 여론탐색을 위한 소셜미디어 감정분석 연구)

  • Chung, Jin-Myeong;Yoo, Ki-Young;Koo, Chan-Dong
    • Informatization Policy
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    • v.24 no.4
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    • pp.3-16
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    • 2017
  • With the development of social media services in the era of Web 2.0, the public opinion formation site has been partially shifted from the traditional mass media to social media. This phenomenon is continuing to expand, and public opinions on government polices created and shared on social media are attracting more attention. It is particularly important to grasp public opinions in policy formulation because setting up educational policies involves a variety of stakeholders and conflicts. The purpose of this study is to explore public opinions about education-related policies through an empirical analysis of social media documents on education policies using opinion mining techniques. For this purpose, we collected the education policy-related documents by keyword, which were produced by users through the social media service, tokenized and extracted sentimental qualities of the documents, and scored the qualities using sentiment dictionaries to find out public preferences for specific education policies. As a result, a lot of negative public opinions were found regarding the smart education policies that use the keywords of digital textbooks and e-learning; while the software education policies using coding education and computer thinking as the keywords had more positive opinions. In addition, the general policies having the keywords of free school terms and creative personality education showed more negative public opinions. As much as 20% of the documents were unable to extract sentiments from, signifying that there are still a certain share of blog posts or tweets that do not reflect the writers' opinions.

Activation of Maeul Community Media - Analysis of Gwangju Metropolitan Community Media (마을공동체미디어 활성화 방안 - 광주광역시 마을미디어를 중심으로)

  • Kang, Chul-Soo;Kim, Dug-Mo
    • Journal of Digital Convergence
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    • v.17 no.7
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    • pp.89-98
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    • 2019
  • It requires administrative supporting & Policies Aids on Maeul Community Media that confronted with reconstruction of community & interaction of residence. There are increased of community media research. This study examines the meanings of participants, the role of participants & volunteer, characteristic of community media, enlargement of residence, problems and activation of community media also conducted in-depth interviews of participants. According to the results of the analysis, the first it will be enforced administrative supporting & policies aids on Maeul Community Media. Secondly, suggests supporting of a municipal ordinance of Council. Thirdly, facilitate the education of program contents and management of community media. Finally, Supports of production costs.

Strategic Use of New Media to Promote Public Institution Policies (공공 기관 시책 홍보를 위한 뉴미디어의 전략적 활용 방안)

  • Seong, Ju-a;Jung, Hanmin
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.10a
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    • pp.164-166
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    • 2021
  • In the ever-changing policy promotion environment, front-line public officials often have difficulties in public relations because they do not know what and how to do it precisely. Everybody says, "Promotion is important, publicity is a problem," however, the policies will inevitably become useless if citizens are not aware of them. Therefore, this study aims to examine Asan City's policy promotion strategy using social media, the core of mobile communication. In particular, mobile social media service is crucial because it is desirable to actively use it to improve its efficiency and strengthen public communication. In understanding and implementing policy promotion, a practical guide for policy promotion that public relations officials can refer to according to the situation is needed, not a formal manual. In addition, looking at how public institutions operate social media will be an opportunity to provide guidelines for using social media as a powerful means of promoting policies in public institutions in the future. We expect that social media will inform information more quickly and respond efficiently in an emergency information protection situation.

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A Flow of Generative Change and Ideological Convergence in Chinese Media Policies (중국 미디어 관리의 생성적 변화와 이데올로기적 수렴)

  • Ko, Yoon-sil
    • Cross-Cultural Studies
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    • v.44
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    • pp.123-145
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    • 2016
  • A flow of generative change has existed in the Chinese media following political, economic, and institutional changes. Since a market system was introduced to the field of drama production, people called 'zhipianren' who act as government agents as well as market administrators have spontaneously emerged. The government, by granting legal qualifications and authority to these 'zhipianren', have institutionalized and absorbed them within the system. Through this process, the 'drama zhipianren system', under the unique environment of a socialist market economy, demonstrates a Chinese administrative model that effectively reveals the changing process from a direct administration by the government to indirect administration and self-censorship. Furthermore, with the widespread adoption of the internet, various types of media including grassroots media have emerged, and the participation and production activities of netizens has enabled the development of a new genre of literature called internet literature. Furthermore, some websites that functioned as platforms for video and grassroots media came to self-produce contents so as to function as media in and of themselves. Originally, the internet was cultivated as a portion of the IT industry, but when it began to function as media, forming a new media landscape, regulations and institutions were gradually established and subsequently advanced in the direction of supervision and regulation over all internet media contents. A flow of generative change in the field of media has emerged, and the pattern of generation-convergence repeats itself as the official media policies converge.

User-Information based Adaptive Service Management Algorithm (사용자 정보기반의 적응적인 서비스관리 알고리즘)

  • Park, Hea-Sook
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.8
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    • pp.81-88
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    • 2009
  • Many studies and policies are suggested for customer satisfaction to survive in multimedia content service markets. there are policies like a segregating the clients using the contents service and allocating the media server's resources distinctively by clusters using the cluster analysis method of CRM. The problem of this policy is fixed allocation of media server resources. It is inefficient for costly media server resource. To resolve the problem and enhance the utilization of media server resource, the ACRFA (Adaptive Client Request Filtering Algorithm) was suggested per cluster to allocate media server resources by flexible resource allocation method.

Policies of Broadcasting and Telecommunication In Smart Media Convergence Age: Focus on the Policy Paradigm and Public Relations Strategies for Dynamic Quality of Life (스마트미디어융합시대 방송통신정책: 삶의 질을 위한 정책 패러다임과 정책 PR을 중심으로)

  • Park, Sung-Ho
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.99-111
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    • 2011
  • Nowadays, the rapid progress and worldwide use of smart-media(SNS) has resulted in coming of the smart media convergence age. In practice, however, the effectiveness of smart media convergence society is limited by the difficulties of using it, which include accessibility, waiting for loading, clutter, old information, privacy risks, expensive communication, etc. The conquest of these difficulties must be policy target of broadcasting and telecommunication for high quality of communication life. From this perspective, this paper proposes a new policy of broadcasting and telecommunication based on the dynamic quality of life for the smart media convergence society. This smart convergence policy will not promote only the development and production of smart media contents but also its stable supply and it will secure the accessibility and privacy. In conclusion, this paper reveals that the components of quality of life are important elements of broadcasting and communication policies which will eventually lead to the popular use of smart media and enhance its quality.

Power Shift and Media Empowerment (언론의 정치권력화 - 재벌 정책 보도의 정권별 비교 연구)

  • Kim, Dong-Yule
    • Korean journal of communication and information
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    • v.45
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    • pp.296-340
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    • 2009
  • The power of media has always been problematic in the countries of full press freedom. Originally, the media used to be an effective vehicle for communication within human beings. However, it exerts an overwhelming power toward human society. Through applying the well-known four dog models in terms of media function, this study attempts to examine how the press media in South Korea transformed themselves into another powerful independent organization or institution after regime shift in 1987. The whole editorials of four sampled newspapers were analyzed through frame analysis model. The ChosunIlbo, known as a conservative and pro-government paper, shows to take the role of supporting chaebol policies under Roh TaeWoo Administration. However, it criticizing sharply against the chaebol policies of Roh MooHyun Administration. The JoongangIlbo, known as a pro-chaebol paper, appears anti-government position through the entire four administrations in terms of chaebol policies. Particularly, it reveals hostile editorial coverage during the Roh MooHyun Administration. However, KyunghyangShinmun, currently known as a liberal paper, viewed somewhat complicated positions (see text in more detail) because of its ownership turbulence during the past twenty years. On the other hand, Hangyoreh, regarded as a progressive paper, keeps in supportive attitude consistently against the four sampled administrations as far as regulating each government policies for chaebols.

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Characteristics of Video Contents Related to Waste Cycle in Korean Social Media (한국 소셜 미디어에서 폐기물 순환 관련 동영상 콘텐츠의 특성)

  • Sin, O-Young;Jeong, Sang-Kyu;Ban, Yong-Un
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.229-234
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    • 2021
  • This study identified the characteristics of video contents related to waste cycle in Korean social media. The contents of broadcasting companies were the most popular among production entities, and mainly current affairs contents and educational contents were popular. Among the solutions to recycle wastes, 'Improvement of systems and policies' was predominantly covered in the video as solutions to the waste circulation problems. 'Broadcasting companies', 'local governments', 'non-profit private organizations' and 'central administrative agencies' actively used the social media to deliver solutions and engage consumers. However, very few contents were produced by companies that are socially responsible for waste. The results of this study show the importance of communication-oriented, public-friendly content development in the process of video production related to waste cycle. These are expected to be useful guidelines for decision-making supporting the development and improvement of related systems and policies.

The Revitalization Strategy of Digital Signage Industry (국내 디지털 사이니지 산업 활성화 방안)

  • Kim, Ji-Yeon;Kim, Jong-Wook;Kim, Jea-Bum
    • Journal of Information Technology Applications and Management
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    • v.19 no.4
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    • pp.185-196
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    • 2012
  • Domestic digital signage industry has been growing in line with the Internet and intelligent devices like smart phones. However, policies for digital signage need to be supplemented because existing policies are only focused on regulations for outdoor advertisements. Moreover, while digital technologies have been developed, there are few contents technologies to support the digital technologies. In this context, this research aims to identify the problems in relation to the domestic digital signage industry and seek for measures to solve the problems. Various case studies and literature review were conducted to identify problems in terms of policy, technology and service, and measures for revitalizing the digital signage industry were suggested. The research is expected to help digital signage to serve as new convergence media available for customization targeting and user participation.

A Study on the Condition of Prevention System and Convergence Policy for Smart Media Addiction (스마트미디어중독 예방체계 실태와 융복합 정책 연구)

  • Jang, Seung-Ock;Jeon, Ho-Sun
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.33-41
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    • 2015
  • The purpose of this study is to examine problems and status quo of the smart media addiction prevention system and to develop convergence policies to improve those systems. Based on the literature review, notable results are as following; Since current facilities including Internet Addiction Prevention Center, Korea Youth Counselling and Welfare Institute, and I Will Center, tend to focus on restricting use of smart media, efforts from various ministries have not worked properly. Therefore, there needs to be more specified and customized services based on regions and ages. Following the precedent set by advanced countries, this study suggest alternative policies to help solving the problem including recommending responsible use of social media through education rather than regulations only, encouraging family participation and intervention, expanding harmful environment block system, and establishing a partnership between local government and private organizations under central government's control. Since smart media addiction is emerging concern, further researches will be needed for developing the Korean standard for prevention policy.