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http://dx.doi.org/10.15207/JKCS.2021.12.11.229

Characteristics of Video Contents Related to Waste Cycle in Korean Social Media  

Sin, O-Young (Department of Smart Eco-Industrial Convergence, Chungbuk National University)
Jeong, Sang-Kyu (Department of Smart Eco-Industrial Convergence, Chungbuk National University)
Ban, Yong-Un (Department of Urban Engineering, Chungbuk National University)
Publication Information
Journal of the Korea Convergence Society / v.12, no.11, 2021 , pp. 229-234 More about this Journal
Abstract
This study identified the characteristics of video contents related to waste cycle in Korean social media. The contents of broadcasting companies were the most popular among production entities, and mainly current affairs contents and educational contents were popular. Among the solutions to recycle wastes, 'Improvement of systems and policies' was predominantly covered in the video as solutions to the waste circulation problems. 'Broadcasting companies', 'local governments', 'non-profit private organizations' and 'central administrative agencies' actively used the social media to deliver solutions and engage consumers. However, very few contents were produced by companies that are socially responsible for waste. The results of this study show the importance of communication-oriented, public-friendly content development in the process of video production related to waste cycle. These are expected to be useful guidelines for decision-making supporting the development and improvement of related systems and policies.
Keywords
Social media; Waste cycle; Video contents; Systems and policies; Decision-making;
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