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한국 소셜 미디어에서 폐기물 순환 관련 동영상 콘텐츠의 특성

Characteristics of Video Contents Related to Waste Cycle in Korean Social Media

  • 신오영 (충북대학교 스마트생태산업융합학과) ;
  • 정상규 (충북대학교 스마트생태산업융합학과) ;
  • 반영운 (충북대학교 도시공학과)
  • Sin, O-Young (Department of Smart Eco-Industrial Convergence, Chungbuk National University) ;
  • Jeong, Sang-Kyu (Department of Smart Eco-Industrial Convergence, Chungbuk National University) ;
  • Ban, Yong-Un (Department of Urban Engineering, Chungbuk National University)
  • 투고 : 2021.08.27
  • 심사 : 2021.11.20
  • 발행 : 2021.11.28

초록

이 연구는 한국의 소셜 미디어에서 폐기물 순환과 관련된 동영상 콘텐츠의 특성을 규명하였다. 제작주체들 중에서 방송사업자가 제작한 동영상의 인기가 가장 높았고 주로 시사 및 교육 콘텐츠가 인기가 높았다. 동영상에서 폐기물 순환 문제의 해법들 중에서 '제도 및 정책 개선'이 가장 지배적으로 다루어졌다. 방송사업자, 지방자치단체, 비영리민간단체, 중앙행정기관은 해법 전달과 소비자 참여를 위해 소셜 미디어를 적극 활용하였다. 하지만 폐기물에 대한 사회적 책임이 있는 기업이 제작한 콘텐츠는 매우 적었다. 연구의 결과물들은 폐기물 순환 관련 동영상 제작과정에서 소통 중심의 대중 친화형 콘텐츠 개발의 중요성을 보여준다. 이들은 관련 제도 및 정책의 개발과 개선을 지지하는 의사결정에 유용한 지침이 될 것으로 본다.

This study identified the characteristics of video contents related to waste cycle in Korean social media. The contents of broadcasting companies were the most popular among production entities, and mainly current affairs contents and educational contents were popular. Among the solutions to recycle wastes, 'Improvement of systems and policies' was predominantly covered in the video as solutions to the waste circulation problems. 'Broadcasting companies', 'local governments', 'non-profit private organizations' and 'central administrative agencies' actively used the social media to deliver solutions and engage consumers. However, very few contents were produced by companies that are socially responsible for waste. The results of this study show the importance of communication-oriented, public-friendly content development in the process of video production related to waste cycle. These are expected to be useful guidelines for decision-making supporting the development and improvement of related systems and policies.

키워드

과제정보

This research was supported by the National Research Foundation of Korea (NRF) grant (No. NRF-2019R1A2C1008612) and the Korea Institute for Advancement of Technology (KIAT) grant (No. P0008421) funded by the Korea government.

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