• 한국환경농학회지
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• 제18권4호
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• pp.339-343
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• 1999

추석용으로 출하하고 있는 단감 `서촌조생`의 조기 수확을 위하여 착색증진용 생장조절물질인 에세폰의 적정농도를 구명코자 본 연구를 수행한 결과를 요약하면 다음과 같았다. 에세폰 적정농도 설정에서 에세폰을 고농도인 30∼40㎎/l로 처리하면, 과피색도가 증가하나 과육경도 및 연화과발생율이 많았고 또한 유통한계기간도 짧아 상품성 유지가 어려웠다. 반면 저농도인 10∼20㎎/l에서는, 과피색도, 과육경도, 연화과발생율 및 유통한계기간 등 모든 면에서 상품성이 높게 유지되었다. 그리고, 에세폰 처리에 의해 조기 수확한 과실의 가용성고형물 함량은 일반적인 수확기의 그것에 비해 매우 낮았는데, 가용성고형물 함량도 동시에 증가시킬 수 있는 연구가 앞으로의 과제라 하겠다.

• 한국실내디자인학회논문집
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• 제33호
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• pp.36-45
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• 2002

The purpose of this study is to investigate the chronological characteristics of the strategy for the house marketing in terms of the apartment lots for sale advertisements appeared to be from 1970's to 1990's in Busan·Kyungnam area. For the analysis of the newspaper advertisement, a new residence environmental indication is introduced to this research as referring to the existing research data. With this indication, therefore, this study is to examine what contents of the advertisements are. Moreover, as analyzing how frequently the advertisements have been inserted in the newspaper, it shows the characteristics which the construction industry has planned for sale of apartment in lots. The results are as follows; First, the frequency of the appearance in the newspaper about each unit and block in an apartment complex has been on the decrease. On the other hand, the importance about the surrounding area has been on the increase during the period. It shows that consumer require more about the surrounding area issues than each unit itself. Second, in the case of the outdoor space in the apartment complex, the frequency of the appearance in the newspaper has been kept a certain levels during the period. It is clear that the consumers have been concerned about the outdoor space throughout the period. Third, the most important issue is the qualify of site location, such as the benefits of the traffic, the levels of the education environment, the natural environment of the apartment complex and so forth. The frequency of the appearance in the newspaper has been kept increasing since 1970's in the advertisement. It clearly shows that this issue has been standardized for purchasing a house.

• 패션비즈니스
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• 제23권3호
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• pp.85-100
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• 2019

This study examines changes in consumer perceptions of fashion shows, which are critical elements in the apparel industry and a means to represent a brand's image and originality. For this purpose, big data in clothing marketing, text mining, semantic network analysis techniques were applied. This study aims to verify the effectiveness and significance of fashion shows in an effort to give directions for their future utilization. The study was conducted in two major stages. First, data collection with the key word, "fashion shows," was conducted across websites, including Naver and Daum between 2015 and 2018. The data collection period was divided into the first- and second-half periods. Next, Textom 3.0 was utilized for data refinement, text mining, and word clouding. The Ucinet 6.0 and NetDraw, were used for semantic network analysis, degree centrality, CONCOR analysis and also visualization. The level of interest in "models" was found to be the highest among the perception factors related to fashion shows in both periods. In the first-half period, the consumer interests focused on detailed visual stimulants such as model and clothing while in the second-half period, perceptions changed as the value of designers and brands were increasingly recognized over time. The findings of this study can be utilized as a tool to evaluate fashion shows, the apparel industry sectors, and the marketing methods. Additionally, it can also be used as a theoretical framework for big data analysis and as a basis of strategies and research in industrial developments.

• 산업경영시스템학회지
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• 제44권3호
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• pp.240-247
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• 2021

As competition among companies has intensified and the life cycle of products has been shortened, strong innovation is needed to meet consumers' needs. In addition, it is necessary to shorten the life cycle of the product and reduce the time required for technology development for the competitive advantage of the product. In particular, venture companies where new technologies and ideas are important require more innovative capabilities than others companies. Therefore, this study analyzed the impact of technology innovation capabilities (product development process capability, human resource capability and financial capability) on sales by technology development for small and medium venture companies and analyzed moderating effect of technology development period on the relationship between technology innovation capabilities and sales by technology development. The data of 'Small and Medium Business Technology Statistics' collected by the government every year were used for analysis. Technology-intensive ventures were extracted from this data. In addition, the moderating effect was analyzed through hierarchical regression analysis. This study shows that product planning capability, test capability, and R&D expenditure have a positive impact on sales by technology development. In this study, the product development period showed a positive moderating effect on product development capability and sales performance. On the other hand, the product development period showed a negative moderating effect on R&D expenditure and sales by technology development.

• 한국응용과학기술학회지
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• 제40권6호
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• pp.1498-1505
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• 2023

본 연구는 헤어미용실 종사자의 개인특성에 따른 서비스지향성의 차이를 규명하고, 서비스지향성에 영향을 미치는 헤어미용실의 내부마케팅 요인을 규명하는 것이 목적이다. 하고자 하였다. 연구방법으로서 실증적 연구를 위한 설문지는 경남의 헤어미용실 종사자로부터 수집하였고, 수집된 설문지를 IBM SPSS Statistics 26을 통하여 분석한 결과는 다음과 같다. 첫째, 헤어미용실 종사자의 개인특성에 따른 서비스지향성의 차이를 분석한 결과, '40대 이상' 집단과 '근무기간 10년 이상' 집단이 다른 집단에 비해 서비스지향성이 통계적으로 높게 나타났다. 둘째, 내부마케팅과 서비스지향성의 인과관계를 분석한 결과, 내부마케팅 중에서 복지후생, 보상시스템, 교육훈련 등이 각각 서비스지향성에 통계적으로 영향을 미치는 것으로 나타났고, 특히 보상시스템이 서비스지향성에 가장 강한 영향을 미치는 것으로 나타났다. 따라서 헤어미용실 종사자의 개인특성을 고려한 내부마케팅 활동을 통하여 고객에 대한 서비스지향성을 향상시켜야 한다. 서비스지향성의 향상은 고객의 재이용의도를 의미함으로 궁극적으로는 헤어미용업체의 경영성과가 더욱 향상될 수 있음을 시사한다.

• 한국지역지리학회지
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• 제11권1호
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• pp.1-18
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• 2005

지리학은 고대 그리스시대 이래 여행이나 답사를 지표에 관한 주요한 지식 획득 또는 사실 발굴의 수단으로 간주하는 경험과학으로 규정되고 있다. 현대 지리학에서 이러한 경험주의는 엄격한 법칙을 추구하는 논리실증주의로 환원되면서, 현장 경험에 내포된 다양한 방법론적 함의들(특히 신화적 상상력)이 무시되었다. 반면 최근 우리나라에서는 다양한 답사서들이 발간되고 있으며 지역발전을 위한 주요 방법으로 장소마케팅이 많은 관심을 끌고 있다. 본 논문은 지리학적 답사와 이의 수단으로서 경험에 내포된 다양한 방법론적 함의를 경험주의적 지리학과 인간주의적 지리학의 입장에서 고찰하고, 나아가 장소마케팅을 통한 지역발전의 의의를 방법론적으로 살펴보고자 한다. 결론적으로 지역문화환경의 진정한 발굴을 위하여 이러한 방법론들이 통합적으로 적용되어야 하며, 지역발전을 위한 장소마케팅은 정체성 운동으로 이해되어야 한다는 점을 강조한다.

• 벤처창업연구
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• 제11권6호
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• pp.51-59
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• 2016

현대 기업조직은 거대화되어 다양한 조직 구성원을 채용, 운용하는 현상이 상시화 되었으며, 이들 내부 조직구성원에 대한 내부마케팅은 기업성과 제고를 위한 필수적인 활동 중의 하나이지만 다양한 인적구성을 대상으로 획일적으로 추진하는 것은 부적절 할 수 있다. 본 연구는 인구특성에 따른 종업원 그룹별에 보다 효과적인 내부마케팅 수단을 분석하기 위하여 종업원의 직장만족에 영향을 미치는 요인을 손해사정회사의 종업원을 인구통계특성에 따라 남녀 2그룹, 연령대 3그룹, 근무기간 3그룹으로 나누어 실증적으로 분석하였다. 연구결과 심리요인이 전체 8개 그룹에서 종업원의 직장만족에 통계적으로 유의하게 영향을 미치는 것으로 나타났으며, 그 중 7개 그룹에서는 가장 높은 영향을 미치는 것으로 나타났고, 다른 요인들은 각 그룹별로 차별적으로 유의하게 나타났다.

• 복식
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• 제61권6호
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• pp.131-145
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• 2011

The purpose of this study is to provide preliminary data on strategies to create a domestic prestige brand based on Korean traditional designs. This study also deals with how to promote this brand around the world. The two points mentioned above will be accomplished by examining the characteristics of the brand '3.1 Phillip Lim' which succeeded in both design and marketing during a short period of time. The method of the study will be followed. Firstly, the basic design and philosophical background of Phillip Lim was investigated, after reviewing the global luxury market and current status of overseas expansion of Korean designers through paper study and antecedent workups. Secondly, for the practical stage, design characteristics and marketing strategies were reviewed with the collections of '3.1 Phillip Lim'. Three factors found in '3.1 Phillip Lim's design success are as follows: First, practical and simple designs using fabrics of high quality. Second, handcraft elements and interesting details that differentiates his design identity. Third, femininity expressed in the feminine silhouette and color. The marketing elements that made '3.1 Phillip Lim' as a successful brand are: First, differentiated positioning as a luxurious contemporary brand. Second, brand promotion through various collaborations. Third, the gradual expansion of women's, men's, kids' apparel to accessory, lingerie and the stable flagship stores. Thus, '3.1 Phillip Lim' has combined modern and classic styles using high quality fabrics and practical designs with unique details. Through it's differentiated marketing strategy targeting New York's market, which prefers popular 'luxury contemporary brand's rather than high-end luxury brands, this brand's creativity and commercial aspects contributed to make '3.1 Phillip Lim' into a luxury brand that represents New York fashion. Korean designers who seek to enter the global fashion industry should consider applying Korean traditional designs on global designs to make favorable products and localize these products according to regional characteristics.

• 한국산학기술학회논문지
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• 제8권3호
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• pp.660-672
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• 2007

오늘날 벤처기업이 우수한 기술력과 첨단제품을 보유하고 있다 하더라도 시장에서 지속적인 경쟁우위를 위해서는 여러 제반 여건이 필요하겠지만 그 중에서도 효과적인 글로벌 마케팅 전략은 매우 중요한 부분이다. 따라서 본 연구는 벤처기업의 특징과 현황 그리고 마케팅전략에 관한 연구를 고찰하고 2006년 12월말까지 등록된 벤처기업 중 총 200개 업체를 대상으로 직접 방문하여 설문지를 작성하였으며 그 중 154개 업체의 자료를 통해 가설을 설정하고 연관분석을 실시하였다. 실증분석결과 성장단계에 따라 제품, 가격, 유통, 촉진정책에 차이가 있을 것이다. 라는 가설과 매출액에 따라서는 유통, 촉진정책에 차이가 있을 것이다. 라는 가설들이 채택되었다. 벤처기업은 기술개발을 통한 차별화된 제품개발과 마케팅 활동에 가장 큰 비중을 두고 있으며 매출에 미미한 창업초기일수록 인적, 물적, 기술적 자원과 정보수집의 한계로 적극적인 시장개척과 판촉활동에 소극적인 것으로 조사되었다.

• 복식문화연구
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• 제14권6호
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• pp.917-931
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• 2006

The purpose of this study was to understand impulse buying typology for apparel products in the internet shopping. Also, analysis of influences is conducted to ascertain if a influence exists between factors which are consumer's interior factor & exterior condition, marketing stimulus of internet shopping, and consumer's general behavior in internet shopping and impulse buying typology, after offer fundamental information for internet marketing. As a result of analyzing the relationship between consumers' interior factors and impulse buying, the author found out that consumers' pure impulse buying was much influenced by the timing to buy new clothing, willingness to risk trying new designs and preference for up-to-date designs, and enjoyment derived from the buying itself. As a result of analyzing the relationship between consumers' exterior conditions and impulse buying, the author learned that impulse buying was also influenced by shopping time length, shoppers' mood and sentiments, and budgeting. As a result of analyzing the relationship between marketing stimulus and impulse buying, the author found out that impulse buying was the most influenced by facilitative marketing stimuli. Lastly, as a result of analyzing the relationship between shopping behaviors & socio-demographical variables and impulse buying propensities in Internet shopping malls, the author learned that pure impulse buying, reminder & suggestion impulse buying, and planned impulse buying are influenced by the period and frequency of using Internet shopping malls for clothes, purchase amount, and the time length of the shopping.