Browse > Article
http://dx.doi.org/10.11627/jkise.2021.44.3.240

The Moderating Effect of Technology Development Period on the Relationship between Technology Innovation Capabilities and Sales Performance  

Lee, Minho (Department of Distribution and Marketing, Namseoul University)
Publication Information
Journal of Korean Society of Industrial and Systems Engineering / v.44, no.3, 2021 , pp. 240-247 More about this Journal
Abstract
As competition among companies has intensified and the life cycle of products has been shortened, strong innovation is needed to meet consumers' needs. In addition, it is necessary to shorten the life cycle of the product and reduce the time required for technology development for the competitive advantage of the product. In particular, venture companies where new technologies and ideas are important require more innovative capabilities than others companies. Therefore, this study analyzed the impact of technology innovation capabilities (product development process capability, human resource capability and financial capability) on sales by technology development for small and medium venture companies and analyzed moderating effect of technology development period on the relationship between technology innovation capabilities and sales by technology development. The data of 'Small and Medium Business Technology Statistics' collected by the government every year were used for analysis. Technology-intensive ventures were extracted from this data. In addition, the moderating effect was analyzed through hierarchical regression analysis. This study shows that product planning capability, test capability, and R&D expenditure have a positive impact on sales by technology development. In this study, the product development period showed a positive moderating effect on product development capability and sales performance. On the other hand, the product development period showed a negative moderating effect on R&D expenditure and sales by technology development.
Keywords
Product Development Process Capability; Human Resource Capability; Financial Capability; Sales; Technology Development Period;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Becheikh, N., Landry, R., and Amara, N., Lessons from innovation empirical studies in the manufacturing sector: A systematic review of the literature from 1993-2003, Technovation, 2006, Vol. 26, No. 5-6, pp. 644-664.   DOI
2 Drake, M.P., Sakkab, N., and Jonash, R., Maximizing Return On Innovation Investment, Research-Technology Management, 2006, Vol. 49, No. 6, pp. 32-41.
3 Chiesa, V., Coughlan, P., and Voss, C.A., Development of a technical innovation audit, Journal of Product Innovation Management, 1996, Vol. 13, No. 2, pp. 105-136.   DOI
4 Cooper, R., Edgett, S., and Kleinschmidt, E., Portfolio management for new product development: results of an industry practices study, R&D Management, 2001, Vol. 31, No. 4, pp. 361-380.   DOI
5 Christensen, J.F., Asset profiles for technological innovation, Research Policy, 1995, Vol. 24, No. 5, pp. 727-745.   DOI
6 Baron, R.M. and Kenny, D.A., The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations, Journal of Personality Social Psychology, 1986, Vol. 51, No. 6, pp. 1173-1182.   DOI
7 Bobe, B. and Bobe, A.C., Benchmarking Innovation Practices of European Firms, Joint Research Centre, European Commission (EC), Brussels, Luxembourg: ECSC-EEC-EAEC.1998.
8 Burgelman, R., Maidique, M.A., and Wheelwright, S.C., Strategic Management of Technology and Innovation, McGraw Hill, New York, 2004.
9 Cooper, R.G., A process model for industrial new product development, Engineering Management, IEEE Transactions on Engineering Management, 1983, Vol. EM-30, No. 1, pp. 2-11.   DOI
10 Crawford, M. and Benedetto, A.D., New Products Management, 10th ed., McGraw-Hill, International Edition, 2010.
11 Guan, J. and Ma, N., Innovative capability and export performance of Chinese firms, Technovation, 2003, Vol. 23, No. 9, pp. 737-747.   DOI
12 Kim, J., The Effects of Labor Force Compositions on the Performance of Korean Venture Businesses, Asia-Pacific Journal of Business and Venturing, 2015, Vol. 10, No. 2, pp. 135-142.
13 Wang, C., Lu, I., and Chen, C., Evaluating firm technological innovation capability under uncertainty, Technovation, 2008, Vol. 28, No. 6, pp. 349-363.   DOI
14 Griffin, A., Product development cycle time for business-to-business products, Industrial Marketing Management, 2002, Vol. 31, No. 4, pp. 291-304.   DOI
15 Jaruzelski, B., Dehoof, K., and Bordia, R., Money isn't everything: The Booz Allen Hamilton Global Innovation 1000, Strategy & Business, 2005, Issue 41, Winter.
16 Morbey, G.K. and Reithner, R., How R&D affects sales growth, productivity and profitability, Research-Technology Management, 1990, Vol. 33, No. 3, pp. 11-14.   DOI
17 Lee, B., The Impact of Time-to-Market Capability on Firm's Export Performance, Daehan Journal of Business, 2009, Vol. 22, No. 5, pp. 2459-2480.
18 Jang, S., Shin, Y., and Jung, H., Relationship between R&D Investment, Technology Management Capability, and Firm Performance, Korean Management Review, 2009, Vol. 38, No. 1, pp. 105-132.
19 Kim, S., Ba, K.J., Park, S., and Choi, Y.J., The effect of technology capability of product development process on R&D sales performance: Focusing on the moderating effect of government support by the growth stage, Journal of Technology Innovation(The Korea Society for Innovation Management & Economics), 2004, Vol. 22, No. 4, pp. 235-259.   DOI
20 Shin, S., The impact of technological innovation capacity on business performance-Focusing on the moderating effect of technical commercialization capacity, Management & Information Systems Review, 2019, Vol. 38, No.1, pp. 225-239.   DOI
21 Lee, J., Noh, M., and Chung, S.A., Study on the Effects of SME's Technology Planning Competency on the Success of Commercialization, Journal of Technology Innovation(The Korea Society for Innovation Management & Economics), 2013, Vol.21, No.1, pp. 253-278.
22 Yam, R.C.M., Guan, J.C., Pun, K.F., and Tang, E.P.Y., An audit of technological innovation capabilities in chinese firms: some empirical findings in Beijing, China, Research Policy, 2004, Vol. 33, No. 8, pp. 1123-1140.   DOI
23 Venkatraman, N. and Prescott, J.E., The market share-profitability relationship: Testing temporal stability across business cycles, Journal of Management, 1990, Vol. 16, No. 4, pp. 784-805.